The document discusses mobile marketing, detailing its definition as promotions tailored to customers based on location and time through smartphones. It outlines various types such as SMS marketing, app-based marketing, and QR codes, while also covering its revenue and pricing models. Additionally, it highlights the advantages like efficiency and customization, alongside challenges such as privacy concerns and platform diversity.

1. MOBILE MARKETING
BY: Nischay saxena (1420023)
Rajat garg (1420029)
Mridula (1420050)

2. What is Mobile marketing?
Mobile marketing provide customers with time and location
sensitive, personalized information that promotes goods,
services and ideas.
In Brief, it is just the advertisements on your
smartphone.

3. Why Mobile Marketing
Most of the transactions happen through mobiles
Which gives personalization to the customers.

4. Types of Mobile Marketing
• SMS Marketing
• Push Notifications
• App based Marketing
• In-Game mobile marketing
• Mobile web marketing
• QR codes

5. Examples
App Based Push Notifications SMS Marketing In Game Marketing

6. Features
 Omnipresence
 Reach
 Delivery
 Distribution
 Affordability
 Targeted

7. VALUE CHAIN MODEL

8. REVENUE MODEL
• Pay per use
• Sponsored services
• Revenue Sharing

9. PRICING MODEL
• Flat fee pricing
• Value added pricing
• Cost per thousand impression (CPM)
• Cost per click (CPC)

10. ADVANTAGES
• Instantaneous
• Efficient
• Convenient
• Sharing
• Consumer Relationship Management
• Real Time Tracking
• Customisable Mass Communication
• Multimedia
• Payment
• Direct, Personalised Marketing

11. DISADVANTAGES
• Platforms too diverse
• Privacy and Permission
• Questionable Navigation
• Education