Digital Marketing College Project. What is Digital Marketing? Why Digital Marketing? How to Digital Marketing? SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.

1. DIGITAL MARKETING
The Only Fashion That Never Fades

2. What is Marketing ?
 The Action or Business of Promoting and Selling Products or Services, Including
Market Research and Advertising.
I guess that makes sense, but to me marketing is a lot more. It’s
about building and having relationships with people. It involves
getting to know the other person, making them interested in you,
connecting and building and maintaining trust.

3. Digital Marketing is always evolving. It’s a mix of art
and science in a landscape where new channels and
formats keep emerging.
Digital Marketing is an important of every business
and a potentially exciting career option.
Digital marketing refers to advertising delivered through digital channels such as search
engines, websites, social media, email, and mobile apps.

10. What is SEO ?
SEO stands for Search Engine Optimization, which is
the practice of increasing the quantity and quality of
traffic to your website through organic search engine
results.

11. What is SEM ?
SEM (Search Engine Marketing) is the process
of gaining website traffic by purchasing ads on
search engines.
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12. What is Content Marketing?
A type of marketing that involves the creation and sharing of online material
(such as videos, blogs, and social media posts) that does not explicitly
promote a brand but is intended to stimulate interest in its products or
services.
Content can beYoutube Ad, Instagran, Whatsapp or a Blog Post.
This is an image Of coke
promoting their Brand On Social
Media.

13. What is Social Media Marketing ?
Social media marketing refers to the process of gaining
traffic or attention through social media sites.

14. Pay-Per-Click Advertising
Pay-per-click (PPC), also known as cost per click (CPC),
is an internet advertising model used to drive traffic to
websites, in which an advertiser pays a publisher
(typically a search engine, website owner, or a network
websites) when the ad is clicked.

15. What is Affiliate Marketing ?
Affiliate marketing is a type of performance-basedmarketing in which a
business rewards one or more affiliates for each visitor or customer
brought by the affiliate's ownmarketing efforts.

16. What is E-mail Marketing ?
Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing.

17. Conclusion
Direct advertising: Through digital marketing, you can aware of your
customers about your products. If you take a good advertising strategy
and promotional tools, it can help you to perform well in the highly
competitive market.
Available 24/7: Online promotion is a good trick for today’s world. It is
good enough because world wide web never rests. So, your product will
be available for the viewers for 24 hours.
Easy consumer reach: If your main aim is to target a large sum of
people, then digital marketing is a good way to communicate. Social
media marketing has revolutionized the marketing activities. There are
so many social media platforms. They are on Facebook, Twitter,
Whatsapp, We chat, Skype, Google+, Blogs, Instagram, YouTube etc.
Cost effective: Digital marketing is cost-effective in comparison with
the traditional marketing channels, such as TV, radio, Newspapers,
Magazine, and banners etc. Social media plays a vital role in promoting

18. Conclusion
Global advertisements: Through digital marketing, you can expand your
customer reach to other countries in spite of geographical barriers. It is one of
the most effective benefits of digital marketing.
Consumer’s convenience to shopping online: Due to the growing popularity of
digital marketing, customers have become more convenient to shop online at
any time of the day. Through digital marketing, companies and customers get
the opportunity to acquaint with each other.
Easy brand promotion: With the growth of the digital marketplace, various
brands can easily reach to their customers.
Instant feedback: Through digital marketing, you can get instant feedback from
your customers. So, you can improve your services promptly.
Simple to measure: Digital marketing offers the companies to measure their
marketing activities. It also helps the marketers to evaluate and audit their
online contents for quality purposes.
Time-saving: If you start your business on the internet, it may save your time
and effort. There are so many ways to stay connected with your customers of
them live chat support and FAQ section.