Check the digital marketing sample proposal for a financial organization.

1. DIGITAL MARKETING LAB
Digital Marketing
Quotation
Prepared for: www.axiom.net.in

2. Content Summary
Discussion Overview
Our Digital Marketing Services
SEO Services
SEO Package
Social Media Marketing Services
Social Media Packages
Facebook Paid Campaign Features
Facebook Paid Campaign Package
Total Digital Marketing Package
Contact Us

3. Our Digital Marketing Services
SEARCH ENGINE OPTIMIZATION (SEO)
SOCIAL MEDIA MARKETING
FACEBOOK PAID MARKETING

4. Search
Engine
Optimization
(SEO)

5. SEO (Pre-Optimization Analysis)
Current Website SEO Audit: Identify the shortcomings of website
Extensive Keyword Research: Research to identify the top search
terms that will help new customers find a website. The terms that will
help to build the brand
Competitor Strength Analysis: We will analyze the website's
competitors & their strategies
Strategy Formulation: Insight for better project management &
marketing

6. SEO (Analytics & Site Monitoring)
Google Analytics : Set up / Configure / Tweak goals (conversions, email
collections)
Google Webmaster Tools : Set up / Configure
Bing Webmaster Tools : Set up / Configure
XML Sitemap Check/Creation & Submission: Optimize, add as & when
required and submit it to Google webmaster tool

7. SEO (On-Page Optimization)
Canonical Issue Fixing: Preventing multiple gateways to one page (we may have to take the
Development team's help which will be charged separately)
Page Title & Meta Tags: This snippet is displayed in search engines for the respective urls.
should be different for individual pages. This helps in converting visitors to potential
customers.
Header Tag Optimization: Sentences or keywords used as header, should be placed under
appropriate H tags
XML Sitemap & Robots Txt: Check if created. If not, then create if necessary. Robots.txt is
not mandatory if there is no instruction provided.
Site Navigation Fixes: Checking and implementing the navigation from one page to the
other keeping in mind the user-friendly factor. The important pages should be easily
navigable.

8. SEO (On-Page Optimization)
Image Optimization: All images should have a proper text identification for Google bots, which
is usually a relevant keyword.
URL Rewriting: Changing urls to make them relevant and descriptive, so that visitors by looking
at the url can understand what's the content of the page all about.
On-site Blog: An on-site blog is used to increase the index rate and add value to the site.
Duplicate Content Checking & Content Optimization: Checking the site content to make sure all
the site contents are unique and include relevant keywords.
Schema Markup: Schema markup is a code to be put in the website to help the search engines
return more informative results to the users.

9. SEO (Off-Page Optimization)
Business Listings: 5 (Monthly)
Article Submission: 1 (Monthly)
3rd Party Blog submission: 1 (Monthly)
Domain Blog: 2 (Monthly)
Classified submission: 5 (Monthly)
Web Directory Submission: 5 (Monthly)
Social Bookmarking: 5 (Monthly)

10. SEO Reporting
Competitor Analysis Report
Complete SEO Issues Report
Suggestions To Improve Website SEO
Keyword Suggestion
Google Analytics Report
Traffic & SEO Work Report (Monthly)

11. SEO Package
INR 10,000 Per Month
**18% GST will be applicable on total cost.

12. Social Media
Marketing
(SMM)

13. Social Media Wall Post
Design Creatives
Create a Content Strategy
Identify Hashtags
Join Relevant Groups
Post Sharing in Groups
Sponsored Ads (Additional Cost)
Social Media Marketing Services

14. Social Media Packages
ITEM
Package 1 (8 Images)
Package 2 (16 Images)
Package 3 (24 Images)
PRICE
INR 7,000
INR 11,000
INR 15,000
**18% GST will be applicable on total cost.

15. F A C E B O O K
P A I D
M A R K E T I N G
(Sponcered Ads)

16. Facebook Campaign
TARGET LOCATION: ALL OVER INDIA
AGE: 18 – 65+
GENDER: ALL
CAMPAIGN DURATION: 10 DAYS
Suggested Budget:
Daily Budget: 1,000 INR
Ad Set Budget: 1,000 X 10 = 10,000 INR
Estimated Tax: 1,800 INR
Total Amount: 10,000 + 1,800 = 11,800 INR

17. Facebook Campaign
Total Reach:
As per the above settings, Facebook has shown the below
results:
Here we can estimate a daily reach of 50K – 70K. (appx.)
Total Estimated Reach = 500K – 700K (In 10 day Campaign)
NOTE: This is the estimated number of audience you should ideally each day. This depends on factors like bid,
value and budget. Your actual reach might be higher or lower than this estimated value.
What is Reach?
Number of times the ads are shown to the users.

18. Facebook Campaign
Ad Type: Carousel (We can use multiple images)
Ad creative:
• Primary Text: 125 Characters
• Headline: 40 Characters
• Description: 25 Characters
NOTE: Need 1 Primary Text, Headline & Description for each image. So if we are using 4 images there
would be 4 headlines and 4 descriptions.
IMAGE SPECIFICATIONS
• Recommended image size: 1080 × 1080 pixels
• Recommended image ratio: 1:1

19. Facebook Paid
Campain Cost
Maintenance Cost = INR 7,000
The maintenance cost includes charges for
campaign management, image creation &
reporting.
**18% GST will be applicable on total cost.
NOTE: Campaign budget is not included in
the maintenance cost.

20. Complete Digital Marketing Package
SEO Package: INR 10,000 Per Month
Social Media Package: INR 7,000 Per Month
Facebook Paid Campaign Package: INR 7,000 Per Month
Total Cost: INR 19,200 Per Month
NOTE: 20% discount will be given if you avail the
complete package.
**18% GST will be applicable on total cost.

21. CD-96, Salt Lake City, Sector-I Kolkata – 700064, India
MAILING ADDRESS
contact@digitalmarketinglab.co.in
EMAIL ADDRESS
+91-8697977365
PHONE NUMBER
Let's be partners in
success. Digitally.
www.digitalmarketinglab.co.in