The presentation on Facebook marketing by Pawneshwar Datt Rai covers essential features of the platform, targeted marketing strategies, and various tools available for advertisers, such as ads and brand pages. It outlines the typical structure of a marketing campaign on Facebook along with key metrics for measuring success through engagement and brand strength. Additionally, resources for best practices and further information on setting up ads are provided.

1. PRESENTATION ON FACEBOOK MARKETING BY -
PAWNESHWARDATTRAI
This is a Presentation which is mainly based on Facebook Marketing and prepared by –
Pawneshwar Datt Rai
For Detail Information Visit on-
http://www.in.linkedIn.com/in/pawneshwardattrai/
http://www.facebook.com/advertising/

2. Facebook Marketing
 Basic Facebook features
News Feed
Timeline (Profile)
Graph Search
 Social density of audience is magnified
Facebook is largest repository of deeply
personal information
Facebook geared to maximizing connections
between users
This PPT presented By – Pawneshwar Datt Rai

3. This PPT presented By – Pawneshwar Datt Rai

4. Targeted Marketing
Location (within ___ miles of a certain city)
Age
Gender
Interests
Connections
Celebrating their birthday
Relationship status
Language
Education
Workplace
This PPT presented By – Pawneshwar Datt Rai

5. Facebook Marketing Tools
Like Button
Brand Pages
News Feed Page Post Ads
Right-Hand Column Sidebar Ads
Mobile Ads
Facebook Exchange (FBX)
This PPT presented By – Pawneshwar Datt Rai

6. Typical Facebook Marketing Campaign
 Establish Facebook brand page
 Use comment and feedback tools to develop fan
comments
 Develop a community of users
 Encourage brand involvement through video, rich
media, contests
 Use display ads for other Facebook pages and
social search
 Display Like button liberally
This PPT presented By – Pawneshwar Datt Rai

7. FACEBOOK CAMPAIGN PAGE !!!
This PPT presented By – Pawneshwar Datt Rai

8. Measuring Facebook Marketing Results
 Basic metrics:
 Fan acquisition (impressions)
 Engagement (conversation rate)
 Amplification (reach)
 Community
 Brand strength/sales
 Facebook analytics tools
 Facebook Page Insights
 Social media management systems (HootSuite)
 Analytics providers (Google Analytics, Webtrends)
This PPT presented By – Pawneshwar Datt Rai

9. A Happy and Prosperous day to all friends.
This PPT presented By – Pawneshwar Datt Rai
Also be sure to
visit
http://www.faceb
ook.com/advertisi
ng/ for how-to
information, best
practices, and to
set up your own
advertisement