Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
Swiggy clone app & script for your online food delivery business. Mtoag offers the best swiggy like app to explore your food delivery business. Order now!
https://www.mtoag.com/swiggy-clone.htm
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
Swiggy clone app & script for your online food delivery business. Mtoag offers the best swiggy like app to explore your food delivery business. Order now!
https://www.mtoag.com/swiggy-clone.htm
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
How do you know how much to spend when developing a media budget for your brand? Learn the key questions you need to answer when deciding how much to allocate to your marketing budget for advertising.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Exposure, Attention and Interpretation -Consumer BehaviorAqib Syed
Exposure, Attention and Interpretation -Consumer Behavior
Exposure provides consumers with the opportunity to pay attention to available information but in no way guarantees it.
Exposure
Kinds of Exposure
Examples of exposure
Attention
Kinds of Attention
Examples of Attention
Interpretation
Kinds of Interpretation
Examples of Interpretation
It is one of the presentations I have done during my Masters Degree( MBA) about different aspects of Advertising which discusses advertising message,types of appeals and department of advertising
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
Traditional marketing doesn't allow direct engagement with potential customers, whereas digital marketing offers a higher level of engagement and interaction.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
How do you know how much to spend when developing a media budget for your brand? Learn the key questions you need to answer when deciding how much to allocate to your marketing budget for advertising.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Exposure, Attention and Interpretation -Consumer BehaviorAqib Syed
Exposure, Attention and Interpretation -Consumer Behavior
Exposure provides consumers with the opportunity to pay attention to available information but in no way guarantees it.
Exposure
Kinds of Exposure
Examples of exposure
Attention
Kinds of Attention
Examples of Attention
Interpretation
Kinds of Interpretation
Examples of Interpretation
It is one of the presentations I have done during my Masters Degree( MBA) about different aspects of Advertising which discusses advertising message,types of appeals and department of advertising
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
Traditional marketing doesn't allow direct engagement with potential customers, whereas digital marketing offers a higher level of engagement and interaction.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
As one of the industry’s leading mobile offer platforms, Blue Unicorn is seeing this growth firsthand. In 2016 Blue Unicorn’s platform doubled in size. Furthermore, Blue Unicorn’s average redemption rates continue to be 10x greater than traditional paper coupons. In this report, our goal is to provide some exciting growth numbers in the mobile coupon industry. While we’re at it,
we’ll also share some of our favourite campaigns of 2016 and reveal some insights we’ve gleaned from launching more than 320 campaigns in 2016.
Guys if you are desirous of a Personalized PowerPoint Presentation, then feel free to screen into my SlideShare profile and pick up the most suitable Contact method to get in touch with me.
*Statutory Declaration - The Slides are congested as they contain a number of animations. Please download it and play Slideshow for proper understanding. Thank You.
Digital is changing how we do business. One of the areas most impacted is how organisations deal with their channel. Should we bypass the channel or rather enforce our channel-partners to become future proof?
31 Expert Social Media Tips for Success in 2016Pagemodo
Resolve to make 2016 your best year yet on social media. We counted down to the new year throughout December with tips and tricks from social marketing experts to help you start the year with a bang. Get all 31 tips below and join the conversation by tweeting #SocialSuccessCountdown! Here’s to more followers, more engagement, and even more success in 2016. http://www.pagemodo.com/marketing-tips
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
All of us negotiate every day at work, in relationships and with third parties however most of us have never been taught any negotiation theory or some tricks of the trade. Join Samuel Tait for a review of what he learned from top 5 US business school, Wharton from their semester long Negotiation class.
Learn about:
- Negotiating some of the big & small things in life.
- The 3 secrets of principled negotiation and win-win outcomes.
- The top 10 things about negotiation you’ve probably never been taught.
- Understand the 3 elements that drive principled negotiation and win-win outcomes
- Find out what a BATNA and ZOPA are and how they will make you a better negotiator.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
since the syllabus of M.Com in the Bangalore University, Bangalore, India has changed suddenly to make the commerce pursuant competitive with the M.B.As, the expectations of lecturers have also raised high. quite high indeed! so i thought of putting up a ppt done by my friend on mobile advertisement. hope you will find it useful. thanks!
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
What Is Mobile Marketing & Its Types.pptxTurboAnchor
What is Mobile Marketing? It’s a marketing strategy that engages the audience on smartphones or tablets using mobile-specific outreach channels, such as SMS, push notifications, MMS, social media, and in-app notifications. Each mobile marketing channel holds unique value in delivering and conveying specific types of information to the consumer.
In previous years, we have noticed that customers have shifted their attention to mobile. Therefore, marketers are doing the same to create true multichannel engagement. As technology gets divided into more segments, so does marketing.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Similar to Mobile Marketing: Pros and Cons_Michael Hanley (20)
Mobile Research for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Analytics for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Creative_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Social Media and Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Location Based and Proximity Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Intro to Mobile Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile: Location Privacy and Apps_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing, Code of Ethics, Privacy and Children_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Regulations, Laws and Procedures_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
How Do People Know What to Tap?: Mobile DesignSara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
1. Pros and Cons of Mobile Media
The Pros and Cons
of Mobile Marketing
The Unique Benefits of Mobile
Class 2
2. Pros and Cons of Mobile Media
Mobile Marketing Definition
Mobile marketing is a set of practices
that enables organizations to
communicate and engage with their
audience in an interactive and relevant
manner through any mobile device or
network.
3. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
1. Mobile is Personal
• A survey (“Wireless Works” by BBO and Proximity) found that 63%
of
respondents would not share their phone with anyone (and 90% of
those surveyed in Japan would not share their phone). While laptops do
present a personal connection to the Internet, they are not as personal a
device as the mobile phone.
• The implication for marketers: Respect for privacy and permission is
exceptionally important in all aspects of marketing, and particularly so
when it comes to mobile phones.
4. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
2. The mobile phone is always carried.
• What do you take with you when you leave your house?
Wallet, keys and mobile phone.
• What do you keep always near you when you are in your house?
Mobile phone.
• According to research by Morgan Stanley, 91% of mobile phone
owners keep their phone within arms length, 24 hours a day. People
have their phones with them at all times of the day, even in the bathroom.
• The implication for marketers: Messages sent to recipients can be read
and acted on immediately. Unlike email, which requires that the recipient be
in front of their computer and connected to the Internet, messages sent to
mobile phones will most likely be accessed within seconds of being
received.
5. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
3. The mobile phone is always on.
• In order to fulfill its primary function – as a telephone – the mobile
phone is always on. Messages and services can be sent and acted on at
all times of the day.
• The implication for marketers: Similar to the previous feature of the
phone, the fact that the phone is always on changes the services and
messages that can be developed for the phone. 1
• It also means that marketers need to be even more sensitive with their
marketing communications. Not many people would appreciate a text at
4 am telling them of a special pizza offer.
6. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
4. The mobile phone has a built-in
payment system.
• This is perhaps the key feature of the mobile phone, and one
reason why content for mobile phones in many areas generates as
much revenue as content for the Internet. Every mobile phone has
a built in payment mechanism – the SIM card.
• Billing is easily handled through the user’s mobile network.
Paying for content and downloads has been built into the way that
consumers use their phones. There is less expectation that
products will be free.
• There are also a number of services that turn mobile into a virtual
wallet or bankcard, bringing banking and payment services
globally.
• The implication for marketers: Consumers are willing to pay for
services and content on their mobile. Advertising is not the only
way to generate revenue for content.
7. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
5. The mobile phone is available at the
point of creative inspiration.
• The mobile phone is always available as a creative tool. Phones
today feature a number of tools that let users act on creative
impulse, from taking photos and videos, to becoming a writing
pad for ideas.
• The implication for marketers: The feature can be used to
encourage interactivity within campaigns created for mobile.
• It presents the mobile as a useful tool in viral campaigns based
on consumer generated content.
8. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
6. The mobile phone presents accurate
audience measurement.
• While the Internet is vastly superior to other media in tracking and
measuring advertising and marketing campaigns, it is eclipsed by the
mobile phone.
• Every transaction made on a mobile phone can be uniquely tracked
to that mobile phone number, whether the transaction is a voice call,
an SMS message or accessing the Internet.
• The implication for marketers: Aggregated data provides extensive
profiling and segmenting opportunities for targeting the right
audience. Campaigns can also be accurately measured and tracked
for ROI.
9. Pros and Cons of Mobile Media
Seven Unique Benefits of Mobile
7. The mobile phone captures the social
context of media consumption
• Because of the nature of the mobile phone to accurately track
transactions to any particular phone number (user), it can track
transactions between mobile numbers (users).
• This means that sophisticated data mining can identify patterns that
indicate information and preferences of mobile phone users.
• Not only can alpha users be identified, but they may be identified
within their social context.
• The implication for marketers: This information will represent rich
data that can be used to both create and market products, content and
services online.
10. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
1. Instantaneous
• Or, at least in principle. As the audience is likely to be carrying their
mobile devices with them in a standby state, they are more likely to
receive and absorb the message on the spot. Always around, always
on.
According to comScore, Inc., a leader in analysis and commentary
of the digital world, advertisements for restaurants and food boast the
highest response rates of all SMS advertising. On average, 16% of
those receiving a mobile ad for a restaurant are likely to respond,
while 13% of those receiving an offer for food – such as a grocery
coupon – will show interest.
11. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
2. Efficient
• Creating content such as images or video for streamlined mobile
devices is relatively inexpensive when compared to desktop or laptop
systems which can handle content of the highest quality. The
limitations of mobile devices such as screen sizes, data transfer rates
and costs mean that content needs to be simple when created for
mobile.
Mobile efficiency is also great for promotions, issuing coupons
and other permission-based marketing and incentive services.
Promotional codes and coupons can be relayed to the audience via
mobile devices, allowing users to ‘carry’ around the virtual
information and use at a convenient time.
12. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
3. Convenient
• With a good idea in action, mobile campaigns can prove more
convenient than traditional media, as the content is kept down to a
minimum and the platforms are adaptable on a mass scale.
4. Sharing
• Like the desktop based Internet, mobile connectivity can make
sharing information a breeze. Not only does Mobile Marketing have
massive viral potential, but planning a campaign to go offline and then
return online by using such multimedia devices such as 2D barcodes,
Global Positioning System (GPS) or camera capabilities, can attract
others to get involved.
13. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
5. Broad
•Potential for brand new audience who may not have much online
experience, while specific target groups can be singled out.
•According to a report released by The Kelsey Group, the number of
mobile Web users in the US is expected to grow by over 50 million by
2013, clocking in at a whopping 100+ million users. During this period, the
number of mobile handsets in America is expected to grow by just under
25 million.
14. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
6. Consumer Relationship Management
• As mobile technology is essentially the first mass-communication
vehicle which relays messages directly to the individual wherever they
are, there is an increase in relationship building potential.
• Mobile phones are private and relatively secure, allowing for a more
personalized approach to media. Marketers can receive feedback
instantly, leading to a valuable two-way conversation with their
audience members. With reduced costs of broadcasting messages,
regular updates on procedures such as insurance claim processing
via SMS maintains customer contact and can reduce call center
volume.
15. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
7. Real-Time Tracking
• As with the traditional Web, tracking and reporting is easy, effective
and instantaneous – if the network providers play ball, that is. Quicker
response times lead to increased tracking potential and market
understanding.
16. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
8. Customizable
• Mobile Marketing is often able to reach a wider audience due to the
accessibility of mobile devices when compared to the number of
those who have access to traditional, desktop-based Internet –
especially in developing countries such as South Africa. There is
often potential for device detection, geo-locating, location-based
messaging (such as location specific and sales related broadcasting
Bluetooth messages in shopping center) and other handy tools for
targeting.
17. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
9. Multimedia
•Like PC based Internet, photos and videos are available, but it’s never
been easier for users to create and share this content, provided that they
have the latest phones. The ability to view this content is important to
modern Mobile Marketing, but campaigns can also be centered on user
generated multimedia content. Audience participation allows your
campaign to grow exponentially, in content and influence.
18. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
10. Novel
• Mobile Marketing industry is not yet saturated with excessive
promotions. Users and advertisers both still see value in Mobile
Marketing.
19. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
11. Adaptable Integration
• Mobile convenience makes it easy to cross platforms and
promote other media sources by incorporating mobile elements into
current campaigns. For example, Common Short Codes (CSCs) can
be used in a TV or radio ad to get the public to enter a competition or
request information. All they need do is text a specified keyword to
the five digit number advertised. RSS (Really Simple Syndication) can
be fed via SMS to your contact list, informing of news, specials or
other valuable marketing information.
Microblogging platforms such as Twitter are another increasingly
popular communication tool for marketers and consumers and have
major benefits when incorporated into a mobile campaign.
20. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
12. Payment
• Mobile devices have the potential to replace the physical wallet as it is
a relatively secure payment device. This means the consumer doesn’t
have to carry around cash – but can pay via advanced mobile Web
systems or even with basic USSD services (Unstructured
Supplementary Service Data) or CSC services.
21. Pros and Cons of Mobile Media
Advantages of Mobile Marketing
13. Direct, Personalized Marketing
• By the time you’ve finished reading this sentence, a mobile user could
have received a direct marketing message. As his or her device can be
used as a virtual wallet, there is potential (especially in countries such
as Japan where mobile payment systems are common) for a sale to be
completed at the peak of interest.
22. Pros and Cons of Mobile Media
Disadvantages of Mobile Marketing
1. Few Standards
• Mobile phones are even less standard than PCs. Not only do phone
models present a myriad of screen sizes, there are also several
operating systems and browsers that are used by mobile phones.
2. Privacy and Permission
• Privacy is always in question on any network or device.
Savvy marketers must be aware of the connection that users feel with
their mobile phone, and offer clear instructions for opting out of marketing
communications.
23. Pros and Cons of Mobile Media
Disadvantages of Mobile Marketing
3. Challenging Navigation
• The mobile phone is small, and has a small screen and keypad.
While some phones have a full QWERTY keypad, many have the
standard numeric keypad. The problem is partially solved with touch
screen phones (iPhone, etc.), but navigation remains an issue.
4. Education
• The use of more advanced features of phones can require an
extensive education process. While mobile phones have a host of
features, these devices are for the most part under-used.
Editor's Notes
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.