The document discusses Nike's digital marketing strategy around Nike+, a platform allowing users to sync their workout data from Nike shoes to iTunes. It highlights how Nike used permission marketing to build an engaged community of runners and promote the Nike brand. It also summarizes the launch and success of Nike+, noting it drove a 10% increase in Nike sales and had over 3 million users logging more than 3 million miles within 6 months of launch.

1. Digital Marketing Permission Marketing Community Creation More detail at Johneire http://www.squidoo.com/digitalmarketingnikeplus

2. More detail at http://www.squidoo.com/digitalmarketingnikeplus

9. View Video at: http://www.squidoo.com/digitalmarketingnikeplus

21. Digital Marketing Permission Marketing Community Creation More detail at Johneire http://www.squidoo.com/digitalmarketingnikeplus