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Digital Marketing
- 1. DIGITAL MARKETING Presented By: Md AdilHameed Md Asim Raza 16PEB022 16PEB021 GJ6414 GJ6405
- 2. Introduction What is digitalmarketing? Digital marketing is the marketing of products or services using digital technology,mainly on the internet,but also including mobile phones display advertising and any other digital medium.
- 3. Digital Marketing Benefits ➢Reaching the right audience ➢ To engage with your audience ➢ To motivate your audience to take action ➢ Efficient spending on your campaign ➢ Return on investment ❖ Digital marketing goal Digital marketing is about generating sales & capturing leads from customers that are searching on internet for answers
- 4. Digital Marketing ConsistOf ❏ Search engine optimization (SEO) ❏ Social media marketing (SMM) ❏ Pay per click (PPC) ❏ Display advertising (banner ads) ❏ Content marketing ❏ Online reputation management ❏ Email marketing ❏ Website design (user experience)
- 5. Search Engine Optimization Searchengine optimization (SEO) is the process of getting traffic from the “free”, “organic” or natural listing on search engine All major search engine like google,yahoo and bing have search result where web pages,videos or local listing are shown on the rank based.
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- 7. Search Engine OptimizationStrategy ➢ Keyword research (what keyword are you going to target). ➢ Unique and relevant titles on every page. ➢ Create great unique content. ➢ Name images to what they represent. ➢ Build link intelligently. ➢ Make SEO friendly URL’s
- 8. Social Media Marketing(SMM) “Social media marketing is a form of internet marketing that utilize social networking websites as a marketing tool”. The goal of SMM is to produce content that user will share with their social network to help a company increase brand exposure and broaden customer reach.
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- 10. Social Media Marketing(SMM)Strategy Social media marketing strategy should never start with technology part.The post method is an excellent starting point for any SMM campaign. The Post method stands for“people,objectives, strategy, technology ➔ People : Do you know who your target audience is? ➔ Objective : What do you want to accomplish with your SMM campaign. ➔ Strategy : How will things be different after launch your SMM.
- 11. PPC(Pay Per Click) Pay-per-click(PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engine where the advertiser only pays if a user click on their ad. Hence the title,”pay per click”.
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- 13. Digital Marketing Tools ❖Facebook’s power editor ❖ Twitter audience platform ❖ Adrolls
- 14. Facebook’s Power Editor Facebook’sPower Editor is an advanced tool that helps business efficiently manage multiple campaign and ads on facebook. You can create, edit, manage and optimised ad across large number of different ads account and pages.
- 15. Layout of PowerEditor
- 16. Twitter Audience Platform Thetwitter audience platform allows advertiser to take add that are already running on twitter and push them to a larger mobile audience through twitter’s extensive publisher network.
- 17. Layout of TwitterAudience Platform
- 18. AdRoll AdRoll is adigital marketing technology platform that specializes in retargetting.It utilize different platform such as mobile, social media using advanced tools. You can reach your customers across any device,app, or browser, with access to more than 500 ad exchange.
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- 20. Conclusion The study startedwith the aim to analyse the different issues related to the digital marketing ,based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users.The leader of engagement has shown the approaches to attach with the customer.
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