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Mobile Marketing
What is Mobile Marketing Exactly?
Mobile marketing is the use of
mobile technology to advertise
your product.
Through the mobile device,
users are able to view your
product through mobile
platforms like social media
accounts, websites,
applications, and even unique
advertisements.
What is Mobile Marketing Exactly?
Mobile marketing involves communicating with the consumer using
mobile device. It is done to send a marketing message, to generate
visibility, awareness, engagement or loyalty.
Mobile Marketing
Some other interesting mobile marketing statistics:
80% of mobile device time in spent on apps, with game apps eating up the largest
percent of app time.
People browse 70% more web pages on tablets than smartphones.
Mobile searches have increased 200% year over year in 2012.
65% of all email is first opened on a mobile device.
48% of users start their mobile internet sessions on a search engine.
56% of B2B buyers frequently use smartphones to access vendors’ content.
95% of adults primarily use their smartphones to access content/information.
Source : wordstream.com
Types of Mobile Marketing
Application Based
QR codes
Mobile search ads
Mobile image ads
In-Game Mobile Marketing
Location Based Marketing
Mobile Application Ecosystem
Mobile app ecosystem enables
the enterprises and the
independent developers to create
rich, unique and high quality
mobile applications, quite
rapidly.
The mobile ecosystem facilitates
all the platforms.It can enhance
the technologies and techniques
which enable the consumers to
make digital content accessible
on any device.
Mobile Application Ecosystem
The key elements of the Mobile App Ecosystem are Mobile Analytics,
Mobile App Rating, Mobile Map Integration, Mobile Performance
Management and Mobile Crash Reporting.
They form the integral part and are essential for a smooth mobile
application deployment and life-cycle management.
Mobile Application Ecosystem
There are two main ways to use
application based marketing.
lThe first method is to create
your own mobile application and
advertise your brand though the
application. The application can
be an online catalog of your
brand’s items.
Mobile Application Ecosystem
lThe second option that you have available to you is using an
unrelated mobile application to simply advertise your brand.
Advertising can be done through banners of pop-ups that
appear when users use the mobile application.
A standard for telephony messaging
systems that allow sending messages
between mobile devices that consist
of short messages, normally with text
only content.
SMS Marketing (short message service marketing)
SMS Marketing (short message service marketing)
SMS marketing is a technique
that uses permission-based text
messaging to spread promotional
messages. To receive text
message specials, new product
updates or more information,
customers are usually required to
opt in to an automated system by
texting an initial shortcode.
Near-field communications
Near-Field Communication
(NFC) is a short-range
wireless connectivity
standard that uses magnetic
field induction to enable
communication between
devices when they're
touched together, or brought
within a few centimeters of
each other.
Near-field communications
The standard specifies a way
for the devices to establish a
peer-to-peer (P2P) network to
exchange data. After the P2P
network has been configured,
another wireless
communication technology,
such as Bluetooth or Wi-Fi, can
be used for longer range
communication or for
transferring larger amounts of
data.
Mobile Marketing

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Mobile Marketing

  • 2. What is Mobile Marketing Exactly? Mobile marketing is the use of mobile technology to advertise your product. Through the mobile device, users are able to view your product through mobile platforms like social media accounts, websites, applications, and even unique advertisements.
  • 3. What is Mobile Marketing Exactly? Mobile marketing involves communicating with the consumer using mobile device. It is done to send a marketing message, to generate visibility, awareness, engagement or loyalty.
  • 4. Mobile Marketing Some other interesting mobile marketing statistics: 80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time. People browse 70% more web pages on tablets than smartphones. Mobile searches have increased 200% year over year in 2012. 65% of all email is first opened on a mobile device. 48% of users start their mobile internet sessions on a search engine. 56% of B2B buyers frequently use smartphones to access vendors’ content. 95% of adults primarily use their smartphones to access content/information. Source : wordstream.com
  • 5. Types of Mobile Marketing Application Based QR codes Mobile search ads Mobile image ads In-Game Mobile Marketing Location Based Marketing
  • 6. Mobile Application Ecosystem Mobile app ecosystem enables the enterprises and the independent developers to create rich, unique and high quality mobile applications, quite rapidly. The mobile ecosystem facilitates all the platforms.It can enhance the technologies and techniques which enable the consumers to make digital content accessible on any device.
  • 7. Mobile Application Ecosystem The key elements of the Mobile App Ecosystem are Mobile Analytics, Mobile App Rating, Mobile Map Integration, Mobile Performance Management and Mobile Crash Reporting. They form the integral part and are essential for a smooth mobile application deployment and life-cycle management.
  • 8. Mobile Application Ecosystem There are two main ways to use application based marketing. lThe first method is to create your own mobile application and advertise your brand though the application. The application can be an online catalog of your brand’s items.
  • 9. Mobile Application Ecosystem lThe second option that you have available to you is using an unrelated mobile application to simply advertise your brand. Advertising can be done through banners of pop-ups that appear when users use the mobile application.
  • 10. A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. SMS Marketing (short message service marketing)
  • 11. SMS Marketing (short message service marketing) SMS marketing is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.
  • 12. Near-field communications Near-Field Communication (NFC) is a short-range wireless connectivity standard that uses magnetic field induction to enable communication between devices when they're touched together, or brought within a few centimeters of each other.
  • 13. Near-field communications The standard specifies a way for the devices to establish a peer-to-peer (P2P) network to exchange data. After the P2P network has been configured, another wireless communication technology, such as Bluetooth or Wi-Fi, can be used for longer range communication or for transferring larger amounts of data.