More Related Content
Similar to Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
- 3. Well because, The Futureof Advertising is in Mobile phones
- 4. So what isMobile Advertising?
- 5.
- 6. Mobile phones, thedream medium?
- 7. What is thesize of the mobile market? Of the world’s 4 Billion Mobile phones in use, 1.8 Billion are smartphones and 3.05 Billion are sms enabled. 950 million are not sms enabled
- 8. It reaches wherefew other medium can. Household mobile penetration by country, 2008 Source:IPSOSFace of the web
- 9. How Fast isthe market growing? Mobiles 2500 Phone users 2000 1500 Desktop Internet users 1000 500 0 2007 2009 2011E 2013E 2015E By 2014 mobile connectivity will overtake desktop internet connectivity
- 10. 86% already use their mobile phones while watching TV In 1965, you could reach 80% of the Americans with 3 spots of 60 seconds on TV. Today, you need 120 prime time commercials.
- 11. 200 Youtube views occur on mobile devices everyday
- 13. One half ofall local searches are made on mobiles
- 14. Over 1/3 OfFacebook’s 600 million+ User base uses Facebook Mobile Twitter has 165 Million 50% Users use Twitter Mobile
- 15. So lets seewhat the experts say
- 16. Experts have predictedthat over the next 5 years, mobile advertising will become a $2 billion business. JupiterResearch, 2008
- 17. Experts have predictedthat over the next 5 years, mobile advertising will become a $2 billion business. JupiterResearch, 2008 Experts have predicted that over the next 5 years, mobile advertising will become a $2.3 billion business. LocalMobileSearch, a subsidiary of Opus Research 2008
- 18. Experts have predictedthat over the next 5 years, mobile advertising will become a $2 billion business. JupiterResearch, 2008 Experts have predicted that over the next 5 years, mobile advertising will become $2.3 billion business. LocalMobileSearch, a subsidiary of Opus Research Experts have predicted that over the next 4 years, mobile advertising will become a $6 billion business. eMarketer, 2009
- 19. Experts have predictedthat over the next 5 years, mobile advertising will become a $2 billion business. JupiterResearch, 2008 Experts have predicted that over the next 5 years, mobile advertising will become $2.3 billion business. LocalMobileSearch, a subsidiary of Opus Research Experts have predicted that over the next 4 years, mobile advertising will become a $6 billion business. eMarketer Experts have predicted that over the next 5 years, mobile advertising will become a $6.5 billion business. Mobile Advertising: After the Growing Pains
- 20. So one thingis certain
- 21. The mobile marketis growing
- 22. And you shouldNOT miss out
- 23. Mobiles provide alarge range of marketing tools
- 24. Advertising can bedone in varied ways
- 25.
- 27. Nike ID Campaign Cannes lion: Bronze 2007 Nike erected a large, interactive billboard in Times Square. Passers-by could use their cell phones to text in their own custom design and receive a free pair of Nike IDs. People went nuts when they saw their own shoes posted live on the jumbotron in front of them.
- 28.
- 30. Big Brother CampaignAustralia Short range maximum impact Big Brother campaign in Australia to promote the launch of the new series on TV. Bluetooth transmitters were installed into 20 high footfall bus shelters around town. Two messages were sent to people nearby. Second message is received 30-40 seconds later with the big reveal, saying “Big Brother is back. 7 PM weeknights on TEN”.
- 31.
- 32. Mobile web isnow available on most handsets.
- 33. The mobile marketis growing rapidly.
- 34. Growth in thepast 12 months has been 104%. AdMob, 2008
- 35. Mobiles are increasinglyused for social networking
- 36. Papa Johns -Facebook Mobile Ordering made easy Consumers get mobile offer codes on Facebook. They can redeem it instantly by ordering a pizza off the web using their phones or use it to find the nearest outlet.
- 37.
- 40. Homeplus Subway Store:Groceries of the future Cannes lion Gold 2011 Large TV screens mimicking a real supermarket were set up on the subway station. Scan the QR code with your phone, and the product automatically lands in your on-line cart! When the online purchase is done, it will be delivered to your door right after you get home.
- 41.
- 42. BMW Winter TiresCampaign $60k in MMS ads into $45M in revenue. BMW designed an MMS campaign, where they customized the picture of the car to be the model of the car that the customer had, and the colour of the car, with the wheel rims that the customer had bought. Then BMW virtually fitted the suggested winter tyre for that car and wheel. And this image was to be sent to the customer.
- 43. Axe Day andAxe Night Campaign Uruguay 2009 Readers can send Axe to 2345 after 9pm and get the complete picture as an MMS
- 44.
- 45. Search is themost important consumer need in mobile marketing.
- 46. Nike True City Winner IAB showcase 2010 & 125000 downloads in 1st week. Nike True City is a combination of geotagged content and social media integration, updated in real-time by real people using tools to easily tag locations as well as describing and rating them. From hard-to-find sneaker boutiques to gallery openings and underground concerts, True City provides a finger on the pulse of a city.
- 47.
- 48. We are movingfrom a world of impressions
- 49. We are movingfrom a world of impressions to a world of engagement.
- 50. Apps help youengage with the customer like no other medium.
- 51. SCVNGR 250,000 US users and growing SCVNGR is part game, part game-platform. Playing SCVNGR is all about going places, doing challenges and earning points. Players discover cool new places, find fun new things to do, share their activity with friends and can even earn virtual and real-world rewards! Individuals and institutions can build on SCVNGR by adding custom challenges at their favorite places!
- 52. Heineken Star Player Cannes shortlist 2011 The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen. This app puts what you are thinking into the palm of your hand, to play against the world for rewards and points.
- 53.
- 54. Studies show usersare interested in mobile ads. 56% of teens. 37% of adults. Harris Interactive, 2008
- 55. Studies show usersare interested in mobile ads. 56% of teens. 37% of adults. But… they want to be compensated for viewing ads. They want freebies and coupons: Free minutes (49%) Coupons (37%) Free entertainment (37%)
- 57. McDonalds Interactive Billboard Sweden 2011 DDB Stockholm created this clever and simple interactive billboard game for McDonald‘s. Menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's.
- 58. Puma Together EverywhereCampaign SIM Gold Award - Mobile Marketing campaign 2010 Puma along with Phonevalley – a mobile marketing agency offered a service that set up a teleconference between friends whenever their favorite football team scored. After the call ends the consumer receives promotional SMS/MMS by Puma. The scheme had 80,000 registrations within weeks of it’s launch. Puma
- 59. Your customers aremobile
- 60. Your customers aremobile Make your brand too
- 61. ABOUT THE AUTHOR Vijay Sharma is a graduate in Engineering from University of Mumbai and is keenly interested in the fields of advertising, marketing, business development and brand building. He loves presentations, meeting people, talking ,technology &music. Contact information email: vijay_shrma@hotmail.com All ideas, concepts and recommendations presented herein are the intellectual property of the author and may not be copied, implemented or represented without his expressed permission.