The document discusses how the magazine addressed and attracted its audience through its design. On the front cover, direct address through the pronoun "your" was used to make the audience feel involved. A well-known rock band was featured to draw in the target market. Red was used prominently to highlight key elements like free posters. The magazine name "PULP" references the film to invoke the rock lifestyle. For the contents page, pictures from gigs were used to interest the target audience in music and bands. Color coding and layout created a tidy, branded feel and multiple entry points. The double-page spread continued the color scheme for branding and used techniques like pull quotes and drop caps to draw readers in through