The document discusses how the author addressed their target audience of teenagers and young adults in their rock music magazine. They did this through several design elements on the magazine cover: centering the masthead in a prominent greyish-brown font that matched the main image; featuring a modern model that appealed to the target demographic; using direct address to make the audience feel important; including less text and a large, attractive main image; and keeping the language and price point simple and accessible to ordinary people.

1. Evaluation
Question
Number 5
By: Amna Shahzad

2. Q. How did you attract/address
your target audience ?

3. My magazine is primarily targeted at teenagers
and young adults, mainly because of it “rock”
genre.This is the reason that the codes and
conventions that I have used on the front cover
of my music magazine are different then that
of any other music magazine. But the question
that arises is that how did I attract/address my
target audience through the usage of these
conventions !

4. Starting off with the Mast Head. Firstly the mast head is
centralized and the font of the mast head is bigger compared
to other written matter on the cover page to make it more
prominent. A difference in font is another contributing factor to
what makes the mast head stand out. But the most important
thing is the color and font of the mast head. Greyish brown is a
very suitable color which matches with the image which is why
I think that my target audience will find the magazine
appealing and will eventually buy it.

5. The main image of my magazine is the main attention
grabber and one of the most important convention of a
music magazine that attracts/addresses my target
audience.The main reason is that the model on the
cover page fall under the same category as the target
audience for my magazine, and that the “style” of the
models is very modern, so naturally the target audience
(young adults) are persuaded to buy the magazine.
Secondly the direct mode of address is a very important
convention that lets the audience know of their
importance, so if my target audience feels important
and is attracted to it they will surely buy the magazine.

6. The contents of my music magazine quantity of features are
less as my target audience like to see pictures and less text in
the magazine.The additional information I have used in the
footer of the cover page so it takes up less space.The most
important things that are also the highlight of my magazine is
that I have written ‘content’ heading vertically which is
different from all other magazines. All this done in a consistent
color scheme. One other thing that I kept check of is the usage
of language. I have kept it rather simple so the target audience
of my magazine find it easier to understand the text and keeps
them interested.The price of my magazine (along side the bar
code) is within the reach of an ordinary person to make my
magazine even more appealing for the target audience

7. Like I mentioned before, the target audience
for my music magazine prefers to see images
than text which is why I added less text and a
large attractive image to attract my target
audience.Also the placement of the images
with respect to the text, I tried to make it easier
for the reader to read and go through pictures
by placing them on either side of the page
keeping the convention on right side on the
page.

8. Starting off with the heading, it is written in big, bold font to let
the reader know what the contents of the page are and it is
written in vertically form which makes it unique and it attracts
the target audience too. Keeping the color scheme constant
through all the components of my magazine, here to I have
used the same colors however since the text on this page is not
more so the usage of the yellow and white color is increased to
keep the audience attracted.The language that I used in this
page too is easy and with reasonable fonts making them easier
for my target audience to read.

9. The image is placed on the center of the double
spread page so that the reader is instantly
attracted to the page.Again the style f the
models and the props have been used to attract
audience and the color scheme goes so well
with the picture so a certain level of enthusiasm
is upheld when we see this page as a whole.

10. The important content such as the heading and the
name of the band is in dark color for maximum
attention by the audience. Other important texts such
as name of artist is written much bigger and using a
different font and the rest of the text is in another font
making it easier for the reader to read and maintains a
level of enthusiasm as the color scheme is in play.