The document analyzes and summarizes trailers for four movies: Maleficent, The Great Gatsby, Lucy, and an unnamed film. For each movie, it discusses elements like music, dialogue, editing pace, special effects, and shots that build tension and intrigue in the trailers. Key details that establish plotlines and character motivations are also pulled out. The analyses provide insight into how the trailers effectively marketed the films and piqued audience interest through their use of various cinematic techniques.

1. Heather Lancashire

2. Maleficent
Why?
I Chose this film as I liked Disney’s original version of Sleeping Beauty, however
after watching the trailer it was clear that this was not just an adaption of
the original but a completely new story about the background of the
character Maleficent.
Genre : Fantasy, Adventure, Family
• Exaggerated emphasis on Angelina Jolie as she has huge star appeal this is
shown in the trailer by multiple closer up shots of her face . 17 shots
within trailer are a close up of Angelina Jolie.
• Music eerie take on the original version of the music, this helps to
emphasise the more darker mood that film has.
• Dialogue at beginning emphasises the story line that we already know
from the original film
• Digital effects reinforce the theme of a fairytale , very dark style to the
trailer emphasis on the dark subject matter (battles) reflects the dark
shots and sequences.
• Maleficent’s Voice tones change from a harsh malevolent side to slightly
revealing a more softer, good side to maleficent.
• Ending with fire then fading out to revel name of the film.
• The Special effects within the trailer help to emphasis the fantasy element
of the film, also with recent special effects it is quite captivating as some
special effects can look very real.

3. The Great Gatsby
Genre : Drama , Romance
Why?
I chose the Great Gatsby as it is an unusual take on drama
romance as it is more of a tragic story than a romantic one, this
made story line more gripping and interesting as it unfolds .
• At the beginning of the trailer the character ‘Tom Buchanan’ asks
“exactly who are you anyhow?” this instantly sparks question and
curiosity within the audience as who is Mr. Gatsby?
• The voice over of character ‘Nick Carraway’ helps to enlighten the
audience on the characters feelings and opinions of Gatsby
•The two tracks of music played in the trailer help to emphasise the
build up to the climax of the trailer and each compliments the part of
the trailer in which it is played.
•The Shots duration decreases and the pace of editing increases as the
trailer builds up to its climax
• There is a key focus on the green light at the end of the bay within the
trailer, on shot in the trailer shows Gatsby reaching out for this green
light . Showing the audience that this light has some significance.
•The shots within the trailer are in a non-chronological order however
there is an evident understanding of the story line within the trailer.

4. Lucy
Genre: Action, Sci-fi, thriller
Why?
I chose this film trailer as the actors in the film appealed to me
as I liked other films they have appeared in. (“star” appeal) Also
the plot conveyed in the trailer grabs your attention and builds
up to a climax that creates tension and curiosity in the audience.
• The events of the trailer of edited together to show a build up of the
trailer, the music and fast pace of editing helps to build up to climax.
•At the beginning of the trailer we see an ECU of her eye and then
what appears to be flash back of the night before.
•Within the first couple of shots in the movie a simple narrative is
established as ‘this could be a major drug trafficking using the girl’
•When she is kicked in the stomach , the camera zooms into her
bandage and then cuts to the special effects of what is supposed to be
the inside of her stomach – this shows us that what is in her stomach
is going to effect her (problem).
•After this there is another ECU of her eye again however this time ,
there are special effects that have been used to change her eye to
different animal eyes each time she's blinks – this helps to build up
tension as clearly the drugs are going to have an extreme effect on
her.
•There are several establishing shots within the trailer – showing that
this is going to be a fast pace film and emphasis on travel.
• A minute into the trailer the girls behaviour changes as the audience
can see that she has changed and contrast to the personality and
behaviour she displayed before. She appears very robotic and stiff as if
she's becoming less human – this is reinforced when she says “its as if
everything that makes me human is disappearing”