The document discusses the design choices made for various elements of a magazine. For the masthead, the designer was inspired by the Harley Davidson logo and adapted its shape and colors to create something unique. For the double page spread, the designer took inspiration from another magazine spread but changed the model's position and added a new photo while keeping column features. The designer added more text and images to the double page spread to make it more appealing. Colors of red, black, and gold were chosen to create a metallic feel and make the magazine stand out. Cover lines were put in different colors to grab attention, and secondary images on the contents page were made brighter to be more obvious and easy to read, challenging conventions.

1. Mast Head:
For my mast head I was inspired by the Harley Davidson logo, I liked the logo as I liked the shape.
The Harley Davidson is known for leather, rock and metal. From this I thought that I wanted my
masthead to have a vague relation to that. For my mast head I used the same middle however I
edited the shape around the outside and the colouring to make it my own and unique. My logo has
been developed from the original product by copying the style of the original logo and changing its
colours and shape to make it unique to my magazine. I have changed the original conventions of
music magazine logos as in many magazines for ,example kerrang, their logo is not surrounded by a
shape and is just text, therefore I have challenged usual conventions by putting a border shape
around my magazines title.
Layout of double page spread:
For the double page spread I based my ideas on the double page spread on Florence Weltch, I liked
this spread as I liked the colours used and the fonts. However I didn’t want to base my entire double
page spread on it exactly, therefore I changed the position the model is in and added a new photo. I
also kept the column features in the magazine to keep it in tied however I changed the positioning
and font type of the quote. In my double page spread I have challenged convention by positioning
the title across the double page spread, many double page spreads have the title across the right
hand page. When I was designing my double page spread I felt it made more sense to have the title
across both pages. I have developed my double page spread in comparison to the original for the
fact I have added more text and inserted pictures into the text to make it more appealing, I also
think by putting one page red and one white it makes the spread more appealing.

2. Lettering on the contents page:
The fonts I used on the contents page all were the same fonts used
as the cover lines on the front page, I did this as I felt I wanted to
have the same house style throughout the magazine. However I
changed the font on the title, I did this as I felt the page needed
livening up. The black behind the main title reflected noise as it was
loud and splattered. I have developed my contents page as I have
added more colours relating to my magazine front cover as I have
used reds, blacks, and gold’s I then chose to put this in my contents
page as I felt this tied in with my magazine, I also added images and
a small amount of text on the contents page to make it more
interesting. I have challenged conventions by adding text underneath pictures as in many
cases contents pages are just straight text telling you about the information on all the pages.
By adding texts and imagery I have made my contents page more interesting and enjoyable
for the reader.

3. Colours
The colour scheme I used I did not get from any other magazine, I felt that the gold black
and red created a metal feel to the magazine, and made it stand out from its competitors.
The red black and gold was reflected in the edit I used over the models face as I made her a
more gold colour. I also used in the double page spread my model in a gold coloured top to
tie in with the colour scheme. I also kept a house style colour running through my magazine
of red, black and gold. I have developed the colours in my magazine as I felt the colours in
the original MOJO magazine were dull and did not grab the readers interest, therefore I
developed my colour scheme to be brighter and grab the readers attention. I challenged
convention with my magazine as I did not stick to the usual convention of dark colours on
every page as I felt this was very stereotypical of a rock magazine therefore I added red to
make the magazine stand out from its competitiors.

4. Cover lines
The cover lines I used I put in different colours to grab the
audience’s attention. By doing this I feel that it makes the
magazine have more of a brand. By keeping a house style on the
front cover of the magazine makes it more easily recognized.
Although I have edited my magazine to be a rock-style magazine
it also shares some of the same qualities as the GL magazine as
I’ve used capital letters for my cover lines and put them in the
different colours. I have developed my magazine
as I have changed the colours and the text.
Secondary images
The secondary images I used on the contents page reflected the other parts of the
magazine for example the models tied in with the other features throughout the magazine.
I put the photo in the main space for it to relate to the writing underneath as I felt it would
make the overall magazine clearer. I have developed the secondary images from the original
contents page as I have made the images brighter and more obvious and moved it to the
left as I felt this was easy to read and made more logical sense. I challenged convention by

5. keeping the images bright and easy to see as many other music magazines keep the images
dark so they are not intrusive