The document provides an evaluation of how the media product uses, develops, or challenges conventions of real media products. It summarizes how each element of the magazine - including the main image, structure, colors, and images - either conforms to or innovates beyond conventions. For example, the main image uses a common shot size but unconventional makeup, while the structure follows standard layouts but with some unique design choices. Overall, the evaluation examines the balance between conventional and challenging aspects in constructing an authentic-feeling magazine.

1. Media Evaluations
Chittikan Rujiart 13L4196

2. IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

3. Main image
Before
After
Tone
I have presented my main image in a medium shot, this shot it commonly used in the real
magazine. I have used this shot because it clearly shows the facial expression of the model as
will as the prop that were used in the photograph. it shows that my model has passion for
music. Moreover, the model will need an obvious prop(in this, case the guitar) it highlight the
fact that it is a music magazine. The connotation of an electric guitar is the passion for the
music and style of the magazine
By using Photoshop I have changed the brightness of the original image because it seem to
pale, which is not complimentary to a common rock magazine. To resolve this problem, I have
increased the contract to make the photo appear darker. From the reach I have found on the
internet, I have analysed and compered different type of rock magazine in which they are
usually associated with dark colour such as black and navy blue.
I think I have chosen the right
choice by editing the colour
because it would appeal to my
target audience, which consist of
female and male between the
aged of 16-19 and interested in
rock music.
Background colour
Brightness and
Contrast
Another thing that I have asked my model to do is to apply eyeliner near the
model’s left eye. Since many famous rock stars on popular music magazines use
make up (men and woman) it emphasizes the fact that my music magazine is
rock based.
To conclude, I think that the main
image is conventional because of
camera shot ( medium close up ) is
commonly used on many different
type of music magazine no matter
what the genre is. I also think that
the mise-en-scene used is
conventional as well because
props and make up is commonly
used in rock magazine.

4. Structure Front cover
Plan
Final
For my front cover I have structured it in a particular way, which is similar to a
music magazine. My masthead is displayed at the top of the magazine, which is
usually what we see in a popular music magazine. I have also kept the font
simple because I want my other target audience to focus on the main image (my
model). Furthermore, I believe that if the font is too fancy it would make my
magazine slightly less professional thus it wouldn’t attract customers. With the
cover lines, I personally think that they are conventional because they are
displayed in an orderly way where they do not distract any other feature of the
magazine. Also, I have kept my cover line similar, which shows consistency of the
magazine, which is conventional as other magazines do so.
In addition, if I refer my final magazine product to my plan, I would say that I did
adequately well because I have kept to the plan and included most aspects of
what a common music magazine would have, such as masthead, cover lines and
barcode. To add to this, through a research, I have added other aspects from
popular rock magazines, such as the selling line as I think it would add extra
conventions to the magazine as it can describe the main marketing point; the
marketing point help the reader/ target audience notice what will be included in
my music magazine. This can also help the reader want to read more about a
particular topic.
By placing my barcode at the bottom right hand corner of my music magazine, it
doesn’t distract the other aspect of my music magazine. Since other music
magazine used the bar code I have used the barcode; the barcode allows quick
and easy purchase.
I have displayed the price above the barcode because it is commonly display
near the barcode of the magazine. Also the usage of the price allows people to
notice how much the magazine cost.

5. Structure Contents page
Plan
Final
At the beginning of my planning I have tried to produce my contents
page in an unique way, so I have introduced a big main image at the top
of the contents page; title underneath and follow by the contents. By
doing this way I think that it will challenge the real magazine. However,
as I producing my media product, I have found that it quite difficult due
to my pictures being too big to be presented in the contents as they
took a lot of space, preventing other component to be included in the
page.
As you can see the from the final product, I have completely change my
structure to the normal style like real a magazine are commonly used. I
have split the page into two main part; on the left hand side for the
contents and on the right hand side are pictures with page number. The
picture that were displayed on the content it highlights the main article
that will be display on the double page spread. And on the right hand
side I have used 3 subheading, this is because to help the audience
focus on the particular subject that they are interest.
Furthermore, my title were display in big and bold size with the logo of
the magazine written inside the the title. I personally think that my title
is challenge the real magazine convention because of its layout and the
logo that placed inside the title. The reason I place my logo there is
because I think that it gives a unique style, also make the contents relate
to the front cover.
The the bottom end of the page I’ve got ‘RV’ which is stands for
‘Reverse’, which this can give a relationship between the front cover and
the contents page.

6. Structure Double page spread
Plan
Final
From research from the internet, I personally think that my double page
spread is conventional due to similarities between rock magazine and
other double page spreads and my double page spread. On the left hand
side, I have decided to place the image there, which allows the reader to
distinguish between the text and image. This is convectional because
other rock music magazines tend to separate the image from the text.
Since my model on the double page spread is aged between 16-19 (my
target audience), it allows the reader to emphasize with the model, as
they are approximately the same age thus they are able to relate to each
other. By separating the image and the text it allows the reader to focus
on one thing or the other. For my double page spread I have used
someone from a different ethnic background, this shows the diversity
within a magazine and promote multi cultural aspect to my magazine.
On the right hand side of my double page spread, I have display an
interview with the artist (model). I think this is conventional because
many another double page spread (music magazine) interviews famous
band/artist. Anther why I think this is conational because I have
structured the article in a way that most magazines would do though the
usage of column. My title on the double page spared (lighten up…) is
significant so I have changed the font as well as the positioning to make it
stands out for the rest of the text. This makes it conventional because the
title on double page spread (music magazine) are usually unique and
bigger font, so it will stand out.
To improve my double page spread I would like to add in pull quote
because it would attract the attention of the audience as it uses a quote
to emphasize the page’s context. The other way to improve my magazine
will be to add logo of my music magazine as some other famous
magazine has place the logo to notify what magazine they are reading.

7. COLOURS
In term of colors, I have chosen the main
colour: dark sea blue colour, white, black
and light blue. This is because relating back
to my questionnaire; the most favorite
colour chosen was blue. I have chosen to
experiment with the colour blue as I think it
would be unique, as I have chosen to use
darker shade of blue for front cover and
content page. However, for my double page
spread, I have chosen a lighter shade of
blue because I personally think that the
double page spread should be unique in
comparison to my front cover and contents
page. This is because I personally think that
the double page spread is the most
important page, which everyone would be
looking forward to read. I think it would be
surprising if I were to change the shade of
colour. By changing the shade of colour it
also changes the atmosphere from a dark
colour, which represent power, integrity
and seriousness to light colour, which
represents tranquility, understanding and
softness. I have used the colour blue to
represent the male audience so they would
be attracted to the magazine.

8. Masthead
For my front cover I have used a specific font that would attract the
audience, this goes well with the main image, as it is simple look yet
sophisticated. I have name my magazine ‘reverse’ because it has some
extent of history of music. For this task I have experimented with the
font styles; comparing different type of font on ‘Dafont.com’. I have
chosen this font as I do not want it to be complex, I find this quite
conventional because other music magazines keep it simple too.
1
2
3
On the left, I’ve presented a few fonts styles that I have compared
I personally think that the first font is elegant, which I think this font is
no suitable for rock magazine as elegance is quite complimentary with
classical music .The second and the third front is too bold as it covers my
model’s face thus I have chosen a font that does not do so.
To conclude, I decided to choose another font due to the fact that these
three front do not actually meet the requirement of my genre as well as
my image of the front cover do not go well with each other.

9. Main Image on double page spread
I have used a full body shot for the main
image because I think that the audience
will have more wider view of the artist.
-Necklace in gold chain is
giving a feeling of
fashionable and chain is
associate with the rock
music.
-I used the guitar to
make the page look
more associate to
the music.
-Ripped jean can
represents a masculine
look, which this is
challenge the stereotype
of woman.
-The sleeves of the top is rolled up to
give a casual and manly look, which gives
a sense of R&B.