The document analyzes the trailers for three movies - The Great Gatsby, 21 Jump Street, and The Purge. For each trailer, it discusses the genre elements shown, target audience, editing techniques used to engage viewers and provide previews of events, and unique aspects that may attract audiences to watch the full movie.

1. Top 3 Movie Trailers
Media Studies
By Charlotte Harrison

2. The Great Gatsby
Romantic Drama
http://www.youtube.com/watch?v=rARN6agiW7o
● This trailer shows elements of the romantic drama genre –
such as the range of music, which is suited to the romance
of the movie and the particular shots demonstrated in the
trailer and also the dramatic theme in the movie, building
● tTehnes itoanr.get audience for this movie is 16+ as it is quite traditional and
includes some dark themes such as corruption and death, etc.
● There is a good variety of shot types to show the basic storyline to the
movie, but not giving away too much information, leaving the audience
contemplating what will happen, and encouraging people to watch the film.
● The voice over is obviously an omnipresent narrator who seems to be
reliable in telling the story. This makes it more impressionable, as opposed
to a voice over – separate to the story / not in the movie.
● The unique selling point is that the director is Baz Lurhman and this is
shown through the fast pace of shots, the drama and bright colours.

3. 21 Jump Street
Comedy
http://www.youtube.com/watch?v=ISJR4rVO0TQ
● This trailer shows elements of the comic genre, such as the
fast paced, upbeat music, the explicit language used in a
light hearted manner, and the
● The target audience for this movie is 15-21 year olds, as it is
based in a high school and includes themes such as drugs,
parties and alcohol.
● The variety of shots used are effective, particularly at the end of the trailer
when one character gets hit by a car, this highlights the hilarity of the film
and the entertainment factor.
● No voice over is used in this trailer, which allows the audience to get a
better preview of the movie as there is opportunity for more one-liners
between characters to be shown, which demonstrates the comic genre and
thus encouraging people to watch it.
● The music matches the editing – if it is fast then the shots are too.

4. The Purge
Horror
http://www.youtube.com/watch?v=K0LLaybEuzA
● This trailer shows elements of the horror genre, such as
violence, tension building and strange characters.
● The target audience for this movie is 16-25 year olds as it
includes some frightening scenes.
● The fast-paced editing is used to create and build dramatic
tension, straining the atmosphere for the audience and
providing some information about various events which
happen in the movie.
● The titles used throughout the trailer are used as an
alternative to a voice over, and to make the movie seem more
realistic, adding to the tension and fear for the audience.
● Fast-paced editing is used to show a montage of different
scenes throughout the movie, this is effective as it allows the
audience to get a preview of some major events which occur.