The document discusses the font and color choices of three music magazines - NME, We Heart Pop, and BBC Music. NME uses sans serif for headings and serif for the body to create contrast and a classic look, with black, white and red colors like many music magazines. We Heart Pop uses bright pinks and a wider range of colors like white, black, yellow and red to attract younger, female readers. BBC Music uses sans serif for the masthead to relate to an older audience and signify it is more serious, containing reviews and interviews unlike We Heart Pop.

1. Fonts and Colour
By Emma Jones

2. NME
NME uses block sans serif lettering for the masthead
and subheadings but serif for the rest of the body text
in order to create contrast and a classic look. The
colour scheme is black, white and red (for the accent
colour) which is a common trend followed by music
magazines. These fonts and colours reflect the serious
nature of the magazine as the readers are most likely
to pick up a copy to be informed about the music they
listen to and hear from the artists who are writing and
releasing it.

3. WE HEART POP
We Heart Pop uses quite loud and bright colours to
reflect the youthfulness of their readers. The shades of
pink on the front cover are more likely to attract girls
of a much younger age group than NME. The range of
colours used is more extensive as well, with white,
black, yellow, pink and red all featuring on the cover.
Serif text has been used as it is easier to read and more
modern looking.

4. MUSIC
BBC’s music magazine uses sans serif for the
masthead to relate to their older reading ageas this is a
more old fashioned style of font. It also ensures their
readers know this is a magazine to be taken seriously
and is the complete antithesis of something like We
Heart Pop which is more of a tabloid magazine as
opposed to Music which is more likely to contain
formal reviews and interviews. ‘Gergiev Arrives!’ and
other subheadings is in block serif capitals so that it
stands out on the page.