The document discusses how the author addressed their target audience of teenagers and young adults in their music magazine. Some of the techniques used were: - A prominent red masthead to attract attention. - Images of models similar to the target audience on the cover to draw them in. - Directly addressing the audience to make them feel important. - Including free giveaways and an affordable price. - Using bold colors, headlines, and pull quotes consistently throughout to guide the reader's eye. - Incorporating plenty of images with minimal text as preferred by the target demographic. The author aimed to make the magazine appealing visually and content-wise for their young adult audience

1. Evaluation
Question
Number 5
By: Amna Shahzad

2. Q. How did you attract/address
your target audience ?

3. Mast Head
Free Giveaways
Direct Mode
of Address
Main Image
Cover Line
Pull Quote
Price
Additional
Information
Consistent Color Scheme

4. My magazine is primarily targeted at teenagers
and young adults, mainly because of it “pop”
genre.This is the reason that the codes and
conventions that I have used on the front cover
of my music magazine are different then that
of any other music magazine. But the question
that arises is that how did I attract/address my
target audience through the usage of these
conventions !

5. Starting off with the Mast Head. Firstly the mast head is
centralized and the font of the mast head is bigger compared
to other written matter on the cover page to make it more
prominent. A difference in font is another contributing factor to
what makes the mast head stand out. But the most important
thing is the color of the mast head, red. Red is a very attractive
color which is why I have used it for the mast head to attract
and address a larger audience. And a fact that the mast head of
the cover page goes behind the main image, showing sign of
professionalism, may also contribute to the audience
attraction. Which is why I think that my target audience (young
adults) will find the magazine appealing and will eventually buy
it.

6. The main image of my magazine is the main attention
grabber and one of the most important convention of a
music magazine that attracts/addresses my target
audience.The main reason is that the models on the
cover page fall under the same category as the target
audience for my magazine, and that the “style” of the
models is very modern, so naturally the target audience
(young adults) are persuaded to buy the magazine.
Secondly the direct mode of address is a very important
convention that lets the audience know of their
importance, so if my target audience feels important
and is attracted to it they will surely buy the magazine.

7. The contents of my music magazine quantity of features are less as my target
audience like to see more pictures and less text in the magazine. Secondly I have
made use of the left side third convention to make it easier for my target audience to
read the matter.The additional information I have used in the footer of the cover
page so it takes up less space.The most important things that are also the highlight
of my magazine and are the most interesting feature for the audience are the cover
line and the pull quote. Now the cover line (like mast head) is centralized, bold and in
red color. So after the mast head it is the main feature that attracts my target
audience accompanied by the pull quote. All this done in a consistent color scheme.
One other thing that I kept check of is the usage of language. I have kept is rather
simple so the target audience of my magazine find it easier to understand the text
and keeps them interested.Also I made use of the very attractive “FREE” giveaways
convention, which is a major contributive factor to the popularity of my magazine
amongst my target audience.The price of my magazine (along side the bar code) is
within the reach of an ordinary person to make my magazine even more appealing
for the target audience

8. Heading
Features
Subheadings
Slogan
Main Image
Subsidiary Images
Page Numbers
Consistent Color Scheme

9. Like I mentioned before, the target audience for
my music magazine prefers to see more images
than text which is why I added multiple images
(main and subsidiary) to attract my target
audience. Also the placement of the images with
respect to the text, I tried to make it easier for the
reader to read and go through pictures by placing
them on either side of the page keeping the
convention of left side third in play as well while
adressing my target audience.

10. Starting off with the heading, it is written in big, bold font to let the
reader know what the contents of the page are.Then the name of the
band is tilted and again written in a bigger font comparatively, to
attract audience towards it. Keeping the color scheme constant
through all the components of my magazine, here to I have used the
same colors, however since he text on this page is more than the
cover page so the usage of the red color is increased to keep the
audience attracted.An additional thing I added to this page is the
slogan of my magazine in the bottom (again with the colors red and
black), that again an attractive feature.The language that I used in
this page too is easy and with reasonable fonts making them easier
for my target audience to read.The page numbers too are made as
attractive as possible and their fonts are bigger, compared to how
usually the page numbers are in the magazines, to make it easier for
my target audience to find what article they are looking for.

11. Main Image
Pull Quote
Page Number
Heading
By Line
Text
Consistent Color Scheme

12. The image is placed on the left so that the
reader is instantly attracted to the page.Again
the style f the models and the props have been
used to attract audience and the color scheme
goes so well with the picture so a certain level
of enthusiasm is upheld when we see this page
as a whole.

13. The important content such as the heading and the name of
the band is in red color for maximum attention by the audience.
Other important text such as the pull quote is written in yellow
so that it too is highlighted and the rest of the text is in white
making it easier for the reader to read and maintains a level of
enthusiasm as the color scheme is in play. Here I have not used
the left side third convention in terms of the text because the
amount of text present on this page is the maximum compared
to all the pages so I wanted the image to be the highlighted to
attract the audience.The page numbers however have been
kept small to be the least attention seeking so that the reader
pays more attention to the contents and is not distracted.