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Communication
Course: MBA
Subject: Introduction to Management
Unit: IV
1
Communication
• Process of exchanging messages
or information between two or
more persons.
Definition
• Exchanging information among individuals
working in an org
• “an exchange of facts, ideas, opinions or emotions
by two or more persons.”
• communication is the process of sending
information to a receiver so that the receiver
understands it and responds to it.
Importance of communication
• Information function
• Command and instructive function
• Influence and persuasive function
• Integrative function
Communication Process
2
Flow of Communication
3
Flow of Communication
• Downward Communication:
- from top to bottom. ex. Instruction, circulars,
bulletins, notices
• Upward communication:
- From lower to top. ex. Suggestions, grievances,
complaints, reports
• Horizontal:
- Interchange of ideas among the officers of the
same rank. ex. Consultation between managers,
meetings, discussion about problem
Types of Communication
• Verbal
• Non- verbal
4
Types of Commu.
Types
Verbal
Oral Written
Non-
verbal
Types of Communication
1. Verbal communication:
- message is transmitted verbally;
communication is done by word of mouth
and a piece of writing
a. Oral
b. Written
a. Oral communication:
- Spoken words are used. It includes face-to-
face conversations, speech, telephonic
conversation, video, radio, television, voice
over internet.
- In oral communication, communication is
influence by pitch, volume, speed and clarity
of speaking.
Written communication
• written signs or symbols are used to
communicate.
• A written message may be printed or hand
written.
• In written communication message can be
transmitted via email, letter, report, memo
etc.
Written communication tools
• Letters
• Circulars
• Memos
• Fax
• Reports
• Minutes
• Forms and questionnaires
• Manuals
Non- verbal communication
• About 93% of the information we give and
receive is actually nonverbal.
5
Non- verbal communication
6
Listening
7
Gestures, vocal qualities, spatial relationships
To express superiority, dependence, dislike,
respect, love and a host of other feelings and
attitudes
• Paralanguage: voice quality (ex.ok)
• Proxemics: study of how physical space is used
• Kinesics: body language and facial expression
Non- verbal communication
Barriers to communication
8
Common barriers
• Noise
• Lack of planning
• Wrong assumptions
• Semantic
(word/jargon)
problem
• Cultural barriers
• Socio- psycho
• Emotions
• Selective perceptions
• Information overload
• Loss by transmission
• Poor listening
• Poor retention
• Time and distance
9
Barriers by sender:
• Lack of planning
• Vagueness about purpose of commu.
• Obj. to be achieved
• Choice of wrong language
• Wrong choice of the channel
10
Barriers by receiver:
• Poor listening
• Inattention
• Mistrust
• Lack of interest
• Premature evaluation
• Attitudinal clash with the sender
• Not in a fit physical condition
1. http://www.rspress.com.br/userfiles/noticias/arquivo_20140217141029.jpg
2. https://lh3.ggpht.com/KV6jfmnf3vHeejLjLLn1JkNIlr-7hSvIDAN5VKDOxbNf0QZ6QCFSBQtu99D-
Qpi3LmRWOQ=s148
3. https://lh4.ggpht.com/Z3LlO318S-
yEvlJz4OWPDAfwjZovV9xvr6BME5riel5rG5O_kbqI8os6pOJnqVGvjy4ZwQ=s170
4. https://lh6.ggpht.com/srD58N7wIcu2O3dxD-6ItD-h336tolGxaf-GyIAkUJ8cC07cuhRi-iE57T7jLjoU6zJvPA=s85
5. http://stevenblack.files.wordpress.com/2011/04/gestures03_thumb.jpg?w=404&h=388
6. http://www.altiplano.uvg.edu.gt/cdr/validaciones/INTRODUCCION%20DE%20PROYECTOS/proyectos%20tecnic
os.pdf
7. https://lh5.ggpht.com/tsFQcmaY1YyCPJyjsmTKq3mYS4RgDtT1gklj6lRKpogn_uViq3hBuF79tRR1k63j3QHzgA=s11
9
8. https://lh4.ggpht.com/nhPuJUw9w-
n_MCrK2QswcEoV2QMHtv3_L6bFssXDljF6KtYEz7WixuYsx6K9syXkDmA82kM=s85
9. https://lh6.ggpht.com/c-4NmLWl73d8SKaXpMxcR0wsuGRwytYlQ-
MHLlzlGeB4CJ3rpsbRex7gygvrIL756KH6FNs=s121
10. http://image.slidesharecdn.com/podcasting2012-120118104200-phpapp02/95/podcasting-and-audio-
feedback-at-ljmu-2012-8-728.jpg?cb=1326905059
• Principles and practice of Management by LM Prasad, Himalaya Publishing house
References:

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Mbai itm u4.1 communication

  • 2. Communication • Process of exchanging messages or information between two or more persons.
  • 3. Definition • Exchanging information among individuals working in an org • “an exchange of facts, ideas, opinions or emotions by two or more persons.” • communication is the process of sending information to a receiver so that the receiver understands it and responds to it.
  • 4. Importance of communication • Information function • Command and instructive function • Influence and persuasive function • Integrative function
  • 7. Flow of Communication • Downward Communication: - from top to bottom. ex. Instruction, circulars, bulletins, notices • Upward communication: - From lower to top. ex. Suggestions, grievances, complaints, reports • Horizontal: - Interchange of ideas among the officers of the same rank. ex. Consultation between managers, meetings, discussion about problem
  • 8. Types of Communication • Verbal • Non- verbal 4
  • 9. Types of Commu. Types Verbal Oral Written Non- verbal
  • 10. Types of Communication 1. Verbal communication: - message is transmitted verbally; communication is done by word of mouth and a piece of writing a. Oral b. Written
  • 11. a. Oral communication: - Spoken words are used. It includes face-to- face conversations, speech, telephonic conversation, video, radio, television, voice over internet. - In oral communication, communication is influence by pitch, volume, speed and clarity of speaking.
  • 12. Written communication • written signs or symbols are used to communicate. • A written message may be printed or hand written. • In written communication message can be transmitted via email, letter, report, memo etc.
  • 13. Written communication tools • Letters • Circulars • Memos • Fax • Reports • Minutes • Forms and questionnaires • Manuals
  • 14. Non- verbal communication • About 93% of the information we give and receive is actually nonverbal. 5
  • 17. Gestures, vocal qualities, spatial relationships To express superiority, dependence, dislike, respect, love and a host of other feelings and attitudes • Paralanguage: voice quality (ex.ok) • Proxemics: study of how physical space is used • Kinesics: body language and facial expression Non- verbal communication
  • 19. Common barriers • Noise • Lack of planning • Wrong assumptions • Semantic (word/jargon) problem • Cultural barriers • Socio- psycho • Emotions • Selective perceptions • Information overload • Loss by transmission • Poor listening • Poor retention • Time and distance
  • 20. 9
  • 21. Barriers by sender: • Lack of planning • Vagueness about purpose of commu. • Obj. to be achieved • Choice of wrong language • Wrong choice of the channel 10
  • 22. Barriers by receiver: • Poor listening • Inattention • Mistrust • Lack of interest • Premature evaluation • Attitudinal clash with the sender • Not in a fit physical condition
  • 23. 1. http://www.rspress.com.br/userfiles/noticias/arquivo_20140217141029.jpg 2. https://lh3.ggpht.com/KV6jfmnf3vHeejLjLLn1JkNIlr-7hSvIDAN5VKDOxbNf0QZ6QCFSBQtu99D- Qpi3LmRWOQ=s148 3. https://lh4.ggpht.com/Z3LlO318S- yEvlJz4OWPDAfwjZovV9xvr6BME5riel5rG5O_kbqI8os6pOJnqVGvjy4ZwQ=s170 4. https://lh6.ggpht.com/srD58N7wIcu2O3dxD-6ItD-h336tolGxaf-GyIAkUJ8cC07cuhRi-iE57T7jLjoU6zJvPA=s85 5. http://stevenblack.files.wordpress.com/2011/04/gestures03_thumb.jpg?w=404&h=388 6. http://www.altiplano.uvg.edu.gt/cdr/validaciones/INTRODUCCION%20DE%20PROYECTOS/proyectos%20tecnic os.pdf 7. https://lh5.ggpht.com/tsFQcmaY1YyCPJyjsmTKq3mYS4RgDtT1gklj6lRKpogn_uViq3hBuF79tRR1k63j3QHzgA=s11 9 8. https://lh4.ggpht.com/nhPuJUw9w- n_MCrK2QswcEoV2QMHtv3_L6bFssXDljF6KtYEz7WixuYsx6K9syXkDmA82kM=s85 9. https://lh6.ggpht.com/c-4NmLWl73d8SKaXpMxcR0wsuGRwytYlQ- MHLlzlGeB4CJ3rpsbRex7gygvrIL756KH6FNs=s121 10. http://image.slidesharecdn.com/podcasting2012-120118104200-phpapp02/95/podcasting-and-audio- feedback-at-ljmu-2012-8-728.jpg?cb=1326905059 • Principles and practice of Management by LM Prasad, Himalaya Publishing house References: