BY: JIGAR MAKHIJA
 It stands for sharing or transmitting of
information, an idea, an opinion, an emotion,
a fact or an attitude.
 It includes both, the act of communicating as
well as the message to be communicated.
Sender
Receiver
EncodeMessage
Decode
Encoded
Message
Feedback
Interchange of information
Continuous process
Mutual understanding
Response
Universal function
Social activity
Big size of organization
Growing importance of human relations
Public relations
Advances in behavioral sciences
Technological advances
Growth of trade unions
Consumerism
Distance education
Mechanical
barriers
Physical
barriers
Psychological
barriers
Semantic &
language
barriers
Status barrier
mechanical
•A weak microphone or poor sound spread of the meeting place
•Defective telephone lines
•Electricity / computer breakdown
•Poor printing quality
•Atmospherics on radio
Psychological
•A person of weak hearing or eyesight
•There are gender barriers
•A wandering mind
•Ideological loyalties
•Loyalty to a brand or organization
•Emotional states of a person
•One prejudices
•Personality limitations put a barrier
•Fixed images about other people
•Poor retention power is a barrier
Good listening
Practice in simplifying & clarifying one’s message
Obtain feedback, analyze it and respond
Repetition
Ambience
Action speaks louder than words
Cross-culture get-together
Informality is useful
Simplicity
Face to face
communication
Use of feedback
Listening with
understanding
An environment
conductive to
communication
Receiving non-
verbal
communication
Use of the “you”
factor
Awareness of
the audience
bias
Overcoming
differences of
language
Speed in
solving
problems
Better
decision-
making
Improved
stakeholder
response
Rise in
productivity
Enhanced
professional
image
Smoother
working
Clearer
promotional
material
More fruitful
business
bonds

Communication skills