Communication is the exchange of information between individuals through symbols, signs or behaviors. It can be verbal, nonverbal, written, listening or visual. Verbal communication involves expressing views through sound and words, while nonverbal communication transfers information through body language and gestures. Written communication examples include emails and letters. Listening communication focuses on how a message is delivered, and visual communication uses elements like position and contrast. Effective communication is important as it helps connect people, clarify information, build relationships and advance careers.

1. Definitions types and significance of
communication
• Definition:
• A process by which information is exchanged between individuals through a
common system of symbols, signs, or behavior.
John Adair:
Communication is essentially the ability of one person to make contact with
another and make himself a herself understood.

2. Definitions by authors':
• Louis Allen:
ommunication is a bridge of meaning.
Newman and Charles Summer:
Communication is an exchange of ideas, facts, opinions or emotions of
two or more than two people.

3. Types of Communication:
• Verbal communication
• Non verbal communication
• Written communication
• Listening communication
• Visual communication

4. Verbal communication:
• We’re building communication is defined as communication to
express our views, information, ideas in form of sound and words.
• Types:
• Interpersonal
• Intrapersonal
• Small group
• Public

5. Non verbal communication:
• The transfer of information through body language, facial expressions,
gestures, created space and more.
• Types:
• Facial expressions
• Body movement and posture
• Gestures
• Eye contact
• Touch

6. Written Communication:
Written communication is any written message that two or more people exchange.
Examples:
Email
Internet websites
Letters
Proposals
Telegrams
Faxes

7. Types of written communication:
• Emails, memorandums (memos), faxes, and advertisements.
• Advantages: Clarity and Clear Understanding:- …
• Permanent Record
• Makes Presentation Easy
• Serves as a Legal document
• No wastage of time and money
• Fewer chances of distortion
• Maintaining Image

8. Listening communication:
paying attention not only to the story, but how it is told, the use of language and voice,
and how the other person uses his or her body.
Example :Paraphrasing – “So, you want us to build the new school in the style of the
old one?”
Types:
Deep Listening
Full Listening
Critical Listening
Therapeutic Listening

9. Visual communication:
• Visual communication is the practice of using visual elements to
communicate information or ideas.
• Elements:
• Position
• Contrast
• Repetition

10. Significance of communication:
• Communication is important to express oneself. It also satisfies one’s needs.
One should have effective communication for advancement in the career. In
your personal life, effective communication skills can smooth your way and
your relationships with others by helping you to understand others, and to be
understood.
• It helps you connect with others and share ideas. Effective communication
clarifies information, reducing wasted time. Helps builds relationships,
teamwork, and trust. Helps to develop your knowledge base, which helps you
make better life choices.

11. • Students begin planning exploration of motive by generating ideas about
why people communicate and organizing them in the three basic categories
that media scholars identify: to inform, to persuade or to entertain.
• Helps in proper planning
• Need for effective leadership
• Helps in proper planning
• Helps in the development of management skills

12. • THANK YOU!