Social Media for Historic Sites: Real Places Telling Real Stories
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Preso given to the Texas Historical Commission's Historic Sites managers on Sept. 17, 2012.
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Social Media for Historic Sites: Real Places Telling Real Stories
- 1. Social Media for Historic Sites: Real Places Telling Real Stories THC Historic Site Managers’ Meeting September 17, 2012
- 2. About Me
- 3. About Me
- 5. Today We’ll Cover … • Social media review • Common social media platforms • Best Practices • What to say • Try new things • Social media “Don’ts” • Know your audience • Exercise • Q&A
- 7. Social media is FREE! Photo: erinjpattison Content: Tourism Currents
- 8. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
- 9. Common Social Media Platforms Facebook & Twitter
- 10. What Is Facebook? • Social networking service that allows users to connect to friends, businesses, and organizations • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
- 11. Facebook Stats • Over 955 million active users • Fastest growing demographic is women 55 years old and up • Average user is connected to 80 pages, groups, or events • 552 million users log in to Facebook daily • 543 million users access Facebook from a mobile device – This group is 2x as active as those who don’t Source: http://www.facebook.com/press/info.php?statistics
- 13. Facebook Benefits • Low cost • Engage with fans of your page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in their friends’ streams – This can prompt others to check out your page and your organization!
- 14. Facebook Benefits • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Flickr or Pinterest, videos from YouTube, location-based apps (FourSquare), etc. • Targeted advertising opportunities (cheap too!)
- 15. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
- 16. Twitter Stats • 465 million Twitter accounts • 11 new accounts are created every second • 55% of active users use their mobile phone to tweet • Twitter users are 3x more likely to follow a brand on Twitter than any other social networking site Source: http://blog.hubspot.com
- 17. What Is Twitter?
- 18. Twitter Benefits • Low cost • Speed of feedback • Potential reach of message • Customer engagement/service • Track what people are saying about your organization • Create buzz around upcoming events • Promote your organization and your content
- 19. Best Practices
- 20. Have a Compelling Bio
- 21. Link To Everything …
- 22. … on Everything
- 23. Cross Promote
- 24. Integrate
- 25. Integrate
- 26. Create “Terms of Use”
- 27. Create “Terms of Use”
- 28. Use Personality
- 29. Tag on Facebook
- 30. Be Consistent
- 31. Be Consistent
- 32. So What Do I Say?
- 33. So What Do I Say? • FAQs • Tutorials • News (sales, discounts new products/services, etc.) • Events you’re hosting • Your own content • Content from others • Information to extend their stay • Observations • What you’re reading or watching
- 34. Go Behind the Scenes
- 35. Tell the Story
- 37. Tie In To Current Events
- 38. Have a Little Fun!
- 39. Promos, Discounts, & Deals
- 40. Promos, Discounts, & Deals
- 41. Tout Your Living History
- 43. Try New Things
- 53. From this … … to this!
- 54. But Don’t …
- 55. Social Media “Don’ts” • Don’t be something • Be authentic you’re not • Don’t experiment with • Try new things with the company logo personal accounts first • Don’t think you have • Start slow and be to be on every social selective media channel • Don’t tell, show • Use images whenever possible • Don’t feed Facebook • Know your audience to Twitter (or vice and post accordingly versa)
- 58. Know Your Audience Photo: stijnbokhove
- 61. Your Turn: Find the Flaw
- 67. Follow Me @pagetx @ColoradoRiverTr Sarah Page Senior Economic Development Specialist Facebook.com/ColoradoRiverTrail LCRA sarah.page@lcra.org 512-578-3513
Editor's Notes
- I’m Sarah Page and I work for the Lower Colorado River Authority providing tourism and economic development assistance to the communities and organizations in our service area. And what XX didn’t tell you is ….
- I’m Sarah Page and I work for the Lower Colorado River Authority providing tourism and economic development assistance to the communities and organizations in our service area. And what XX didn’t tell you is ….
- We have a lot of ground to cover today. There will be plenty of time for Q&A at the end, but I’m also happy to field questions during the presentation if you’ve got something that just can’t wait.
- Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
- Handout:Ways to Use Twitter
- Handout:Ways to Use Twitter
- Tell potential fans and followers something about yourself. Make it clear who you are and what they can expect. Many people – me included – don’t follow anyone that doesn’t have a bio.
- Let people know what social networks you’re using. Make it easy for them to connect with you. Put it on websites, e-newsletters, on a sign in your store/office …
- … in your email signature. Make sure the icons are hyperlinked to the sites they represent so that when people click on the icons, they are taken to that specific social network.
- This is another way to let people know what they can expect to find on your page … and what you’ll tolerate. It may not hold up in court, but it gives you political cover to delete posts that are inappropriate in any way.
- This is another way to let people know what they can expect to find on your page … and what you’ll tolerate. It may not hold up in court, but it gives you political cover to delete posts that are inappropriate in any way.
- It’s pretty difficult to connect on a personal level with a business or organization. Unless the person doing their social media sounds like a real person. Have a personality. Pick a “voice” for your social media efforts and stick with it. If your community has certain expressions or slang, use them!
- Facebook now lets you “tag” otherFacebook pages and people in your status updates. When you tag another page, your status update/post shows up on your page AND on the page you tagged. Fans of that page can see your message too! It’s an easy way to grow your fan base.
- Pinterest is a 2 year old social bookmarking site that lets users collect and share images that inspire them on the web. It currently has over 10 million users. Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.Pinterest is especially popular among women, which account for 58% of its traffic. It began as a venue for displaying crafts and other hand made items available for sale. It is the third most popular social site behind Facebook and Twitter.
- Pinterest is a 2 year old social bookmarking site that lets users collect and share images that inspire them on the web. It currently has over 10 million users. Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.Pinterest is especially popular among women, which account for 58% of its traffic. It began as a venue for displaying crafts and other hand made items available for sale. It is the third most popular social site behind Facebook and Twitter.
- Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it's as easy as pie. It's photo sharing, reinvented.Instagram heads toward the 100 million users milestone.Some highlights from these app stats are:Each day on Facebook 300 million photos are uploadedInstagram gains one new user every secondOne billion photos have been taken with the appThere are roughly 58 photos uploaded each second