The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Learn the secrets to marketing your business online. You'll discover what really works when marketing your business online. Complete with social media, mobile marketing, local search, email strategies, and more.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
FUZE | National Forest Recreation Association Day 2Bryan Landaburu
FUZE Day 2 Presentation for the 2010 National Forest Recreation Association annual conference in Scottsdale, AZ. Day 1 focused on action plan development for the attendees who were considering relaunching their web marketing initiatives, namely their websites. Presentation covers basic project framework, approach, small business concepts, and web traffic drivers for small business. Part 2 of a 2 day program. Delivered by Bryan Landbauru, President of FUZE.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Learn the secrets to marketing your business online. You'll discover what really works when marketing your business online. Complete with social media, mobile marketing, local search, email strategies, and more.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
FUZE | National Forest Recreation Association Day 2Bryan Landaburu
FUZE Day 2 Presentation for the 2010 National Forest Recreation Association annual conference in Scottsdale, AZ. Day 1 focused on action plan development for the attendees who were considering relaunching their web marketing initiatives, namely their websites. Presentation covers basic project framework, approach, small business concepts, and web traffic drivers for small business. Part 2 of a 2 day program. Delivered by Bryan Landbauru, President of FUZE.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
5. How to Get Started Ask Your Web Designer - $500 - $2,000 Design & Set up - $25 and up for monthly hosting Why Go Mobile?
6. How to Get Started Use a web based system - Free to @ $200 depending on features - You control the data - Examples of Web Based Systems * Blog sites such as WordPress & Blogger * Google Sites * GoMobi.com Why Go Mobile?
7. How to Get Started Build it yourself and host on your site. Why Go Mobile?
45. Join and Be Active in Groups (Share Your Videos, Comment and “Favorite” Often) Shareable Content Across Social Channels
46. New Rule: 30 Seconds or Less (2 Minutes Maximum)
47. Location-Based Check-Ins = Good Marketing Get Recommendations from Trusted Friends & “Real People” Facebook, Twitter, Google+ Integration = Amplified Message
48. Users: Check-In, Leave “Tips” and Create Lists Users play a ‘Game’ by collecting Points & Badges for completing others’ tips. Businesses: Create Specials, Attract New Customers Claim Your Venue: www.foursquare.com/business
49. Real Reviews from Trusted Friends & “Real People” Facebook Integration = Built-In Network to Share With
50. Users are already halfway down the Marketing Funnel (Considering or Showing a Preference) Manage Your Listing for Correct Information & Images (Ask Customers, Guests and your ‘Biggest Fans’ to Review on Yelp & TA)
51. Social Media Marketing Advice & Best Practices Choose Your Role Be a Resource. Post local info & news, answer questions, post interesting links. Be a Friend. Share stories, offer ‘insider’ deals, behave like a consumer . Be the Entertainer. Use humor, post as a mascot or find a unique “voice”. Move Between Roles. All of the above.
52. Be Interesting by Being Interested Communities form around shared interests. People talk about what they like to do. Listen Before Posting. Find conversations. Don’t try to lead the conversation. Let users be the guide. Find a Niche. Cater your content to specific groups. Social Media Marketing Advice & Best Practices
53. Avoid Marketing-Speak People “turn off” when hearing a sales pitch. Don’t sound like a commercial. Social Media Marketing Advice & Best Practices
54. Focus on Your “Influencers” Talk directly to your most active fans. Use their name when responding or posting. ‘ Tag’ them in responses, photos and videos. Share their content and comments. Ask them to share your content with their friends. Possibly add them to your personal network. Social Media Marketing Advice & Best Practices
55. When is the best time to post content? • Facebook Engagement Rates up 30% on Sundays. • Early Morning (Before starting work.) • Early Evening (Before going to bed.) Social Media Marketing Advice & Best Practices
56. Be Brief • Try to catch your audience’s attention with one sentence. Social Media Marketing Advice & Best Practices
57. Give Clear Calls to Action Tell your audience what you want them to do. • “ Please share.” • “ What do you think?” • “ Review your experience with us.” • “ Like our Facebook page” Social Media Marketing Advice & Best Practices
58. Never Let a Fan/Follower Go Unanswered Take every opportunity to engage your audience. • Sincere conversation shows that you care. Social Media Marketing Advice & Best Practices
59. Promote Your Social Channels & Give Links • Print direct URLs and/or QR Codes on All Promo Materials • Link to social channels from your primary web site. Social Media Marketing Advice & Best Practices
60. Check Your Stats & Insights Often • See what content is working the best for your audience. • Target Demographics • Referring web sites & print ads. • Use http://bit.ly/ to shorten links on Twitter. Social Media Marketing Advice & Best Practices
61. Utilize Facebook Advertising Expand the reach of your page and content. • Shared Stories vs. Regular Facebook Ads. • Customize who your ads reach. • You set the cost and length of run. Social Media Marketing Advice & Best Practices
62. Follow Social Media Marketing Resources Social Media Marketing Advice & Best Practices
63. Find One Social Channel That Works for You … And Do it Well. Social Media Marketing Advice & Best Practices
64. Don’t Expect Immediate Results Building a following takes time. Be diligent & creative. Social Media Marketing Advice & Best Practices
65. What Kind of Content Engages an Audience? • Humor • Shocking or Unbelievable News • Emotional (“Tug at heart strings”) • Strong Agreement (Social/Charitable Causes) • Provacative (but “Safe for Work”) “ CONTENT IS KING ”
67. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) Social Media Marketing Content Ideas
68. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice Social Media Marketing Content Ideas
69. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests Social Media Marketing Content Ideas
70. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) Social Media Marketing Content Ideas
71. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) Social Media Marketing Content Ideas
72. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) Social Media Marketing Content Ideas
73. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). Social Media Marketing Content Ideas
74. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” Social Media Marketing Content Ideas
75. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” • Recycle Content from Previous Years Social Media Marketing Content Ideas
76. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” • Recycle Content from Previous Years • “ THANK YOU” (For following, For Visiting, For Staying, etc…) Social Media Marketing Content Ideas
77. Slides will be posted online and a link will be emailed to you. LIKE, FOLLOW & PARTICIPATE: www.facebook.com/funlake | www.facebook.com/lotocvb www.twitter.com/FunLakeMO (@FunLakeMO) www.youtube.com/locvb Evan Lampe: Email: evan@funlake.com | Twitter: @elampe Eric Homan: Email: eric@funlake.com | Twitter: @erichoman THANK YOU for joining us today!