Innocentive is an open innovation company that crowdsources research and development problems to solvers around the world for cash awards. It provides a marketplace for companies seeking R&D solutions to connect with unknown professionals globally who may have effective solutions. Innocentive combines innovation and incentive to bring out innovative solutions to problems that were previously thought impossible to solve through traditional R&D methods. The concept of open innovation assumes that companies can and should use both internal and external ideas and paths to market as they advance technologies. Innovations can easily transfer inward and outward between companies and their environments.

1. GERARD NAKAD

2. InnoCentive is an open innovation company that takes research and development problems in a broad range of domains such as engineering computer science, business and frames them as "challenge problems" for anyone to solve them. It gives cash awards for the best solutions to solvers who meet the challenge criteria Moreover, it’s a market place structured by a web company which enables companies searching for R&D solutions to reach an extensive number of unknown professionals worldwide which may help to find effective answers to questions. Innocentive, a fusion of the words innovation and incentive take place for people to bring out to the world their innovative solutions for what initially seemed to be impossible to be solved through traditional methods of R&D.

3. This new concept of relationship between companies & individuals is known as “open innovation” which is: Opa paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology”. The boundaries between a firm and its environment have become more permeable; innovations can easily transfer inward and outward. The central idea behind open innovation is that in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research , but should instead buy or license processes or inventions from other companies. In addition, internal inventions not being used in a firm's business should be taken outside the company OPEN INNOVATION

6. Less risk guessing what the markets wants.

7. Offense the market to declare what it wants

8. Innovation can come from all sides

9. Some of the best ideas are outside of your organization.

10. Low R & D and cost

12. Facebook: innocentive open innovation network is on facebook. Sign up for facebook to connect with innocentive open innovation network.

14. Ebay

15. Amazon

16. Skype

17. You tube

18. Slideshare

19. Last.fm

20. Digg

21. Meebo

22. Twitter

23. Flicker

24. Blip

25. Viddler

27. CONCLUSION To propose a more sustainable view of the R&D concept, I will propose to invest a part of the price in “the global research”focusing on the “elitist club” aspect developing human sharing trough international video meeting, seminary and games. To give the choice to “solvers” proposing them to wonder if they want to stay anonymous or if they ask for sales campaign. In addition, communicating with transparency on the confidentiality aspect and law protection. It is very difficult to protect an idea that’s why details’ contract must be clear. At the moment there are only activities which can be solved by one individual which are treated. Therefore to expand revenue an organizational platform not only an individual one: solver will also be a company.