The document provides information about connecting rural areas in Devon and Somerset to broadband internet through a partnership project. It discusses the goals of connecting over 90% of homes and businesses to speeds over 24mbps by 2016. An update is given that over 100,000 homes and businesses now have access to fiber broadband as a result of the project with almost 90% able to access speeds over 24mbps. Information is provided about checking availability and free digital skills sessions being offered to help people make use of the new broadband connections.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Write Your Book in 8 Hours and Use it to Close BusinessMitchell Levy
Presentation to The Big Giving on 05May17. Imagine writing your non-fiction book in 8 hours.
If this was possible, what would you write about?
What would you do with your book?
How would you use it to make money?
How would you market it, and yourself?
Would you write more than one?
In this session, Mitchell Levy, the AHA Guy at AHAthat will answer these questions and more.
Value to Attendees: You will walk away with the understanding of how to write a non-fiction book in just 8 hours and what to do with it once you’re done.
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Cos'è cambiato nella consulenza politica con i social media?
Slide presentate a "Il racconto della politica sui social network", Università di Torino, 18 settembre 2015.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Write Your Book in 8 Hours and Use it to Close BusinessMitchell Levy
Presentation to The Big Giving on 05May17. Imagine writing your non-fiction book in 8 hours.
If this was possible, what would you write about?
What would you do with your book?
How would you use it to make money?
How would you market it, and yourself?
Would you write more than one?
In this session, Mitchell Levy, the AHA Guy at AHAthat will answer these questions and more.
Value to Attendees: You will walk away with the understanding of how to write a non-fiction book in just 8 hours and what to do with it once you’re done.
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Cos'è cambiato nella consulenza politica con i social media?
Slide presentate a "Il racconto della politica sui social network", Università di Torino, 18 settembre 2015.
Learn about all the evidences for the Bible, such as medical evidences, the Bible and Science, the evidences for Jesus, slavery in the Bible, and much more.
Beach Access Plaza - Presentation at BHPOA on October 21, 2014Rose Klein
This is the report given by Hank Iori and John Signorelli on October 21,2014 at the Belle Harbor Property Owners Association meeting at PS114 in Belle Harbor, Queens, NY.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
3. What is Get Up to Speed?
• Fully funded business and community support alongside roll-out
of superfast broadband
• Helping to ensure we all make the most out of the superfast
broadband
Delivered by Cosmic Peninsula Consortium
4. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to deliver improved
and superfast broadband to rural areas;
• Improved broadband (>2mbps) to every business and community across
Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by 2016.
Without this project 700,000 residents and 26,000 businesses, with a combined
turnover of £9 billion, have no certainty of receiving improved or superfast
broadband from a commercial rollout
5. Update – March 2015
• More than 100,000 homes and businesses now have access to
fibre broadband as a result of the CDS;
• Almost 90% of those can access speeds in excess of 24mbps;
• Engineers have installed more than 78,000 km of underground
optical fibres;
• 456 new fibre broadband cabinets are now ‘live’;
• A further 224 fibre cabinets have been installed and are waiting
for final works to be completed.
6. How do I know when superfast is coming?
www.connectingdevonandsomerset.co.uk/where-when/
7. What are we doing?
• Free sessions
• Showcase new technologies
• Hands-on Workshops – tablets, smart phones, internet
beginners
• Gadget shows
• Seminars
• Briefings
• Taster sessions
• Signposting to other services
11. About me…
• Social Media Specialist for Cosmic IT
• Run my own textile design business for 7 years
• Used Social Media to grow my business
• Passionate about helping and supporting business growth
• Love spreading the knowledge I’ve learnt!
24. Why use Social Media?
• Your potential customers are digitally aware
• Reaching a wider audience
• Can’t be everywhere at once
• Telling a story
• Building your brand
• Showing your potential customers you are ‘human’!
• Building trust in your customers
• How do *you* shop? Is it online?
25. How?
• Engage
• Converse
• Show interest
• Be honest
• Support
• Share & Like
• Trust
• Be human
• Be authentic
• Don’t sell
26.
27. What to post about?
• How to’s / hints and tips / practical advice
• Studio / Office / behind the scenes
• Work in progress / latest products / special offers
• Competitions / Giveaways
• News / Press mentions
• Events / Attractions (yours or others)
• Industry statistics
• Questions / Quotes
• Colleagues / staff / clients / visitors
• Shares / blogs
• Humour!
29. Remember!
• Be professional
• HIGH Quality Photos
• Correct spelling and grammar – ALWAYS!
• Excellent customer service
• Don’t rant online or be negative
• Deal with complaints correctly
• Be YOU!
• Turn it around – what do ‘you’ want to see, how do ‘you’ react
to things? Do that.
41. Listening and scheduling tools
• Tweetdeck
• Hootsuite
Easier to manage hashtag hours
Manage more than one account
Watch more than one subject
Schedule posts to go out when you are away from your computer
Watch for keywords
Don’t miss anything
52. How do you find influencers?
• Huffington Post 99
• The Guardian 99
• Met Office 90
• BBC Radio1 94
• BBC News 83
• Visit Britain 83
• Lonely Planet 94
60. Meformers vs informers
• Researchers at Rutgers University found that only 20% of us are
informers on social media, while the other 80% are meformers.
• Informers had more than twice as many followers than
meformers.
• Sharing information about others is better for your follower
count than sharing about yourself.
66. Make it visual
• Customers are 2.4 times more likely to click on a post if images
are present
• Become a storyteller – make content engaging, emotional
• Piktochart
• Wordswag
• Instaquote
• Visme
69. YouTube – the stats
• YouTube is the 2nd largest search engine
• 1 billion unique monthly visitors
• 6.25 billion hours watched monthly
• 600 million views a day
• If YouTube were a country it would be the largest in the world
after China and India
• Videos are shared 12 times more than link and text posts
combined
• 60% of visitors watch video content before reading text on the
same webpage
70. And more…
• 73% of consumers are more likely to make a purchase after
watching a video
• 74% of all internet traffic in 2017 will be video
“It is crucial for marketers for start creating and incorporating
video as part of their content strategy”
72. Let’s make a plan!
• Social media planner. There are lots of free printables online or
you can create your own.
• Create two – a weekly and a monthly one.
• Monthly – mark what events are coming up, yours and others.
Exhibitions & events, seasonal, local, sales & offers. You know to
schedule content prior to these to make the most of the
promotion. Have it above your laptop or in your studio so you
can add to it.
• Weekly – content planner. Create the content and then schedule
the posts on each platform.
73. Plan your content
• 70/20/10
• 70% planned campaigns
• 20% near future
• 10% real time
• 80/20
• 80% shared content
• 20% your content
74.
75. Content Strategy
• Who are your users?
• Who are your competitors?
• What do you bring to the table?
• What do you hear?
• What content do you already have?
• What is the purpose of your content?
• How often should you publish & distribute content?
• Who is in charge/produce/maintain your content?
76.
77. Blogging – the stats
• 6.7m people blog on blogging sites
• A further 12m blog via Social Media
• 77% of internet users read blogs
• Small businesses with blogs generate 126% more leads
• 61% of consumers have made a purchase based on a blog post
• 60% of businesses who blog acquire more customers
• 5th most trusted source for accurate online information
78. And more…
• A new blog is created somewhere in the world every half a
second
• Around 175,000 blogs are added to the Internet daily
• There are over 150,000,000 blogs on the Internet
79. Why Blog?
• Gives your company a voice
• Easy to use
• Free
• Enables you to connect and share with your customers
• Direct communication channel
• Fuels SEO
• Shares your expertise
• Keeps you focused, motivated & energised
• Stimulating for you and your readers
• Builds confidence, relationships & sales
• Tells your story
80. Blogging tips
• Include engaging photos or graphics – articles with images get
94% more views
• Use clean design and layout. Good design along with quality
content are the top two factors that add credibility
• Make sure your site is mobile optimised
• Have a unique voice – write conversationally, use simple words
& short sentences
• Connect with Social Media to greatly increase your traffic
• Create a call to action – eg sign up to newsletter
81.
82. • How to hook your readers or get people pinning your blog?
• Catchy title:
• Hubspot blog topic generator
• Portent’s content idea generator
• Entertain & Engage
83.
84.
85.
86.
87.
88. Remember!
• Spelling and grammar – if possible get someone to read through
it before posting
• Weekly if possible, if not then as regular as you can
• Good quality images – and make them pinnable
• Don’t waffle!
• Share your blog through your social media
• Link to your website
• Try to get guest bloggers once you are a little more established
• Read other blogs
• Plan ahead
89.
90. Facebook – a few facts
• Launched in Feb 2004 by Mark Zuckerberg
• 1.4 billion users
• Every second there are 20,000 people on Facebook. This means
in just 18 minutes there are 11 million users on Facebook
• There are 500,000 Facebook “likes” every minute
• There are 100,000 friend requests every 10 minutes
• There are 3 million posts per minute
• Users spend 21 minutes per day on average on Facebook
• 40 million small business Facebook pages
91. Profile, Page, Group?
• A personal profile is a standard account created for a person to
keep in touch with friends and family.
• A Page is a public fan page for a business where you can build
up a following of people who are interested in your page and
products.
• A Group is for a community or club that share a common
interest. It can be private or public.
• You NEED a personal profile to set up a page or a group. You
must NOT use a personal profile as a business page.
92.
93. Things to think about
• Page Name – business name, is it available?
• Images – profile and header (logo?)
• Type of business, avoid using ‘local business’ if you don’t have a
public premises
• Bio
• Links
• What is your story?
• Details & photos can be amended at any time in your settings
94. How to get followers?
• Like all social media channels, this isn’t going to happen
overnight.
• As I’ve said, it is about engagement with others. Sharing other
posts, building up a story of who you are, what you do, and
what you like.
• For people to interact with you, you need to interact with them.
• Follow pages that appeal to you – chat with them, show interest
in what they do, share their content
• Give your followers interesting information that they then want
to share with others
95. Don’t!
• Spam – don’t leave fly-by comments ‘like for a like’ or leave
adverts on other pages for your products
• Use ‘add likers’ pages, you may get the quantity of likers, but it’s
quality that you are looking for. Better to have 50 likers that all
buy from you than 5000 that don’t
• Like everything and anything to gain followers – if your
newsfeed is full of stuff you aren’t interested in you won’t see
what you are interested in seeing
• Sell, sell, sell
99. Tagging – page gets notified that you have mentioned them in a post.
100.
101.
102.
103. Twitter – a few facts
• Launched in 2006
• A real-time social network - allows people to discover what is
happening all over the globe right now, to share information
and to connect with others wherever they are and whatever
they are doing.
• 284 million monthly active users
• 500 million tweets sent every day.
• 80% of tweets are accessed from a mobile site, and this is only
set to increase.
• 83% of businesses would recommend Twitter to other small or
medium sized businesses.
104. So - what *is* a tweet?
• A tweet is a message, posted on Twitter, containing 140
characters or less. It can include text, photos, links or videos.
However, if you are adding any of these they will automatically
take up 22 characters on your allotted amount.
110. Pinterest – a few facts
• 79.3 million users
• 50 billion pins
• 1 billion boards
• 500,000 business accounts
111. And some more…
• 86% of users are women, but…
• 30% of new sign ups are men
• 67% of content pinned on Pinterest is from a business website
• 96% of pinners have used Pinterest to research and gather
information
• 80% of pins are repins
• 72% of brands use ‘pin it’ button on their product pages
• 47% of US online shoppers bought something as a result of a
Pinterest recommendation
• Pinterest brings an average of 300% more referral traffic to your
site than Facebook.
112. So, what *is* Pinterest?
• Pinterest is an online pin board. It allows you to pin from
anywhere on the web to your own boards.
• Imagine your scrapbook as a child. You cut out pictures from
your favourite magazines and stuck them in. It’s just like that,
but online.
• You can pin from your own site, or others
• You can pin from Pinterest, or anywhere else on the Internet
113. • Your perception of Pinterest may well be wrong – we are no
longer a nation just focused on pinning recipes and weddings
and decorating ideas… Now, don’t get us wrong – we still do
that in our millions but more and more of us are using Pinterest
for different reasons.
• Are you a teacher looking for planning ideas?
• Are you a blogger looking for statistics?
• Are you setting up your Instagram page and no idea where to
start?
• Are you a shop wanting to reach a bigger audience?
• These, and so many more are reasons that people are signing up
to Pinterest, alongside the recipes and weddings!
114. • It is a fact that the half-life of a Pinterest pin is 1,600 times
longer than a Facebook post!
• 80% of pins are repins compared to 1.4% of tweets retweeted
115. Pinning for Business
• Now is YOUR chance to make the most of Pinterest, as out of
almost 80 million users, there are currently only 500,000
business pages on Pinterest. We can use this to our advantage!
• Make sure that each time you blog, include pinnable images or
infographics.
• Write about relevant content. Use trends – pins featuring
trending topics see a 94% increase in click through rate.
• Pin your tutorials – these see a 42% higher click through than
the average pin.
• Remember – 67% of content pinned on Pinterest is from a
BUSINESS WEBSITE, and 96% of pinners have used Pinterest to
research and gather information.
116. How?
• Create a business account from your personal account or from scratch
• Go to https://business.pinterest.com and either convert or create
• Select your business type and business name, plus a username
• Username can only be 3-15 characters long
• Ideally your twitter/instagram name – business name?
• This becomes your url, eg: https://www.pinterest.com/cosmic_UK
• You then have to verify your website which creates a link between
your Pinterest account and your website – enables you to see
Pinterest analytics
• If you have your own website then add a pinterest button – makes it
easy for people to pin your images
117. To start
• Ideally, a new business can create a number of boards, around
12-20, which reflect their brand and interests
• Work on filling the boards with quality images, well described
with key words and good descriptions of what is in the image
• Tell a story with your pins – what do you do, what do you like,
where do you go?
• Works in progress, studio inspiration, inspiring quotes, dinner
ideas – let people understand and be inspired by YOU!!
• Follow friends, colleagues, influencers, industry peers and pin
their images, comment on their posts and ‘like’ their pins
118. A few tips…
• If you start well you can maintain your boards easily
• Aim to pin daily
• You can never have too many pins or too many boards!
• Never delete a board, you may lose followers as some only
follow boards rather than you
• Pin from your blog
• Make sure your pins direct you to the right place
• Use testimonials (with permission!)
• Have FUN!
123. Instagram – a few facts
• Launched in October 2010
• 300 million monthly active users
• 8000 photo likes per second
• 5000 comments per second
• More than 5 million photos posted daily
• Owned by Facebook
124. What is Instagram?
• Instagram is a photo sharing site where beautiful images are
shared with the user’s followers. Filters can be added to alter
the image and transform the mobile phone shots into
something stunning.
• As of June 2013 you have also been able to upload short videos
(15 seconds maximum.)
125.
126. How do I use Instagram?
• Instagram works very similarly to Twitter
• @ mentions, # hashtags and follows all work in the same way
127. Why do we love Instagram?
• Instagram is a wonderful image sharing tool which not only
gives you access to millions of visual delights, but can also
connect you with other like minded individuals and raise your
brand identity. By adding hashtags to your images you can bring
potential customers into your world. Also, by searching
keywords you can discover what else people are doing and
talking about in your sector. Oh, and you can get lost in the
beauty of all the photos! It really is offering a great human
element to your business, and that is what Social Media is all
about.
128. 1. Home tab – This is where you view your newsfeed. All the
images posted by the people you follow will be here. From there
you can like (by clicking on the ‘heart’ underneath the image) or
comment (by clicking on the speech bubble underneath the
image).
2. Explore tab – This is where you can search for users (@) or
hashtags (#). Instagram also suggests followers or trends that
you may want to follow.
3. Camera tab – Clicking on this allows you to take an image to
then upload to Instagram. You can also import an image you
already have on your device from here too.
4. Activity tab – This is activity that has been happening from
people you are following – images they have liked, or photos
they have commented on. This can give you more ideas of
people to follow. On the right hand side of the activity page you
can see your notifications - who has followed you, liked a post or
tagged you in a conversation (@).
5. Profile tab – By clicking on this icon you see your Instagram
profile. This is how others see you. You can see your bio and the
photos you have uploaded.
129. Signing up
• Creating your account with Instagram is free and very straightforward.
You need to download the Instagram app on your mobile or tablet
(you are unable to create an account on a computer) and then will be
talked through setting up.
• Just like Twitter, choose a username, a good profile picture and write
a short bio. This should all be consistent with your branding, and
presence on other social media sites. It makes sense to use your logo
as a profile picture and (if you can) your business name as your
username.
• You can edit your details at any time, so don’t worry if you change
your mind later on down the line. Like with your other social media
channels, you may want to make seasonal changes, or add any
accomplishments in your bio.
130. Ideas of what kind of pictures to post:
• Work in progress
• Behind the scenes
• Staff members
• ‘Out and about’ photos
• Pets – everyone loves #dogsofinstagram
• Interiors
• Make sure your images are in focus, clear and uncluttered.
132. • For more information Instagram has a great ‘getting started’
page which gives you some great tips, including how to post
strategically for your business.
• https://business.instagram.com/gettingstarted/
An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram
Mulberry send her bag to review; have a look at her channel; good bit advertising;
Engage new audiences.
6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels;
Example – John Harvey
Content marketing provides the content for your social media – and social media amplifies the content.
Content marketing creates relevant content on your website and gives inbound links to your website making your SEO better.