This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.
Visit www.teakwooddesign.com for more on Pinterest and small business!
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.
Visit www.teakwooddesign.com for more on Pinterest and small business!
Leadership and Organizational Change in the Context of IT Eashani Rodrigo
This research investigates Information Technology (IT) driven organizational changes in Sri Lankan organizations by focusing on the leadership aspects. The main objective of this research is to identify which leadership styles are most effective in ensuring the success of change management processes within IT project implementations. In order to achieve this, firstly the research conducts an in-depth investigation of the relationship between leadership and change management practices within organizations. Encapsulating the findings, a model is proposed to pinpoints the most effective leadership style that should be adopted in accordance with each stage within the change management process the organization is about to undergo.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.
Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
This presentation outlines the top five social media trends in 2015 along with actionable next steps for brands to take to begin integrating them into their social media strategy. Also included are a few predictions of what's to come in the space.
There's Life Beyond Facebook: Big Brands On Small NetworksLikeable Media
Since brands across the globe are using Facebook and Twitter regularly, and networks like Pinterest, Vine, and Instagram are all gaining steam, it’s worth looking at brands that act as “early adopters,” those that push forward and hop onto emerging, niche networks. While large networks have the user numbers, smaller networks often have added benefits that can’t be matched. In this can't miss webinar, Carrie Kerpen highlights some examples of big brands benefiting from smaller networks.
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
Tim Bosch, Director of Media Planning and Buying of Likeable Media, discusses the benefits of Facebook Page post ads, conversion tracking, and graph search for discovering new Facebook ad targeting.
This webinar will outline the current state of social advertising, tips on effectively managing your Facebook advertising campaigns, and how ads will help your business to obtain better ROI this holiday season.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
The Most Likeable Senior Executives OnlineLikeable Media
Did you know that 68% of CEOs have absolutely no social presence? In this can't miss webinar, Carrie Kerpen, CEO of Likeable Media, is recognizing the Senior Executives who understand social media. Learn what it means to be likeable and find out who made our list of The Top 10 Most Likeable Senior Executives Online.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.
The (Im)possible Role of the Social Media ManagerLikeable Media
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Leading Change strategies and insights for effective change management pdf 1.pdf
Social Media Success for Small Businesses
1. Social Media Success for
Small Businesses
Presented by Cara Friedman
#likeable
http://slideshare.net/likeable
2. Have a Question?
• Tweet questions to @LikeableCC or using the
hashtag #likeable
• Ask questions on our Facebook page at
fb.com/likeablecc
• Use the chat bar in GoToWebinar to ask
questions!
#likeable
3. Agenda
• Choosing Your Networks
• Making the Most of Limited Time
• Time-Saving Tools
• Content is King
• Facebook Advertising
• Socialize Your Website
• When Worlds Collide: Online & Offline Integration
• Social Media Dos and Don’ts
• Watch and Learn: Case Studies
#likeable
5. What Is Likeable Community College?
• Social Media Education
Program
• 26 weekly webinars
• Monthly guest lecturers
• 24/7 Live Help
• Community Management
Assessment Test
• Likeable U
#likeable
7. Choosing Your Networks
• What is Facebook?
• Allows users to make personal
profiles, connect with others, and
share information.
• 900 million monthly active users
• Brands can make personal
connections with their fans and
increase brand awareness.
#likeable
8. Choosing Your Networks
• What can brands do on Facebook?
• Engage and interact with fans
• Share multimedia content and
information
• Provide customer service
• Offer contests, promotions, and
exclusive deals
• Drive traffic to website and blog
#likeable
9. Choosing Your Networks
• Facebook Best Practices
• Set up a brand page, not a personal page
• Create a custom URL
• fb.com/LikeableCC
• Respond to all fans
• Take advantage of Facebook customization options
• Post content at times when fans are most engaged
• Don’t host illegal contests on Facebook
• Wildfire
#likeable
10. Choosing Your Networks
• What is Twitter?
• Public sharing of information in
posts that are limited to 140
characters or less.
• There are 100+ million Twitter
users.
• Brands are using Twitter to
broadcast information and to build
relationships with fans through
conversation.
#likeable
11. Choosing Your Networks
• What can brands do on Twitter?
• Engage and interact with followers
• Provide customer service
• Host contests & giveaways
• Participate in and lead Twitter Chats
• Drive traffic to your website and blog
#likeable
12. Choosing Your Networks
• Twitter Best Practices
• Respond to messages and mentions from followers
within 24 hours
• Incorporate popular #hashtags to gain greater
tweet visibility
• Follow back users who are following you
• Search and reach out to potential followers and
customers
#likeable
13. Choosing Your Networks
• What is Yelp?
• Yelp is a site that enables users to
discover great, local businesses
• 66 million monthly unique visitors in Q4
2011
• Users can write reviews of local
businesses
• 25 million local reviews have been
written
#likeable
14. Choosing Your Networks
• What can brands do on Yelp?
• Monitor page for honest feedback
• Message customers publicly or privately
• Create deals to turn visitors into
customers
• Track views
• Provide customers with up-to-date
information about your business
• Buy ads
#likeable
15. Choosing Your Networks
• Yelp Best Practices
• Update business information frequently
• Add photos to business pages
• Incentivize & encourage best customers to leave
reviews
• Respond to all negative reviews
#likeable
17. Choosing Your Networks
• Pick One!
• Pick the network most in line with your business.
• Pick the network you’re most passionate about.
• Know the main functions and uses of each network.
• Know your target demographic.
• Know how much time you have to spend.
#likeable
19. Making the Most of Limited Time
Daily
• Sweep social channels 2-3 times
• Respond to all fans & followers
• Monitor & optimize social ads
Weekly
• Search for shareable, relevant
current events & articles
#likeable
20. Making the Most of Limited Time
Monthly
• Develop 2-4 weeks of content
• Determine how often you will be
publishing content
• Be consistent
• Refresh Facebook cover photo
• Analyze success & failure to shape
future strategy
#likeable
22. Time Saving Tools
BufferApp
• Schedule Facebook posts, LinkedIn updates and tweets
• Buffer selects times to automatically publish content when
your audience is most engaged
• Analyze your content to determine what works best with your
audience
#likeable
25. Content is King
• Content drives fan engagement, page growth and traffic.
#likeable
26. Content is King
• Excellent content is:
• Relevant to your brand and community’s interests
• Fresh and unique
• Expressed in different forms
• Available consistently for your community
#likeable
27. Content is King
• To produce excellent content:
• Plan out your schedule in advance
• Include strong calls to action
• Incorporate outside articles, news stories, blogs, and
sources to keep information fresh
#likeable
29. Facebook Advertising
• Drive page growth & fan engagement
• To make the most of a small budget:
• Hyper-target ads by location and
interest
• Set a daily spend limit to remain
within budget
• Monitor suggested bid range
#likeable
31. Socialize Your Website
• Create a social hub/portal
• Links to social channels
• Shareable content
• Use APIs for Facebook, Twitter &
other networks
• Develop scrollable feeds
#likeable
33. When Worlds Collide:
Online & Offline Integration
• Create in-store signage
• Include information on business cards
• Add social mentions to receipts
• Incorporate into presentations
• Provide fans in real life with incentives
• Incorporate online promotions into
offline tactics
#likeable
35. Social Dos and Don’ts
• DON’T push tweets to your Facebook
page
• DON’T delete negative comments,
complaints or feedback
• DON’T be inauthentic with fans and
followers
• DON’T be inconsistent across networks
in terms of voice and design
#likeable
36. Social Dos and Don’ts
• DO develop a brand voice and stick to it
• DO respond to everyone
• DO create consistent, unique content
• DO include strong calls to action
• DO analyze what has and has not worked
for your brand before developing new
strategies and content
• DO create a clear, optimized profile
picture for each social channel
#likeable
51. Watch & Learn: Case Studies
Community Bank Specialists
#likeable
52. Watch & Learn: Case Studies
Environmental Services
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53. Need Help?
• For info on social media training for
your small business contact Cara at
cara@likeable.com
• Email TODAY and get a free Bonus
Guide for Likeable Social Media
54. More Free Resources
• Tackling the Many Roles of the Social
Media Manager
• Hosted by Dave Kerpen
• July 18th, 3:30PM EDT
• Avoiding a Social Media Nightmare:
Building a Solid Content Strategy
http://buff.ly/N7ccJ9
• Hosted by Cara Friedman
• July 26th, 3:00PM EDT
55. Next Free Webinar
• Lessons Learned from the Top 40
Facebook Pages
• Hosted by Dave Kerpen
• July 11th, 3PM EDT
http://bit.ly/2012Top40
56. Contact Us/Thanks!/Grand Prize
• info@likeablecc.com • Email TODAY and get a free Bonus
• Likeablecc.com Guide for Likeable Social Media
• Fb.com/likeablecc • Cara Friedman –
cara@likeable.com
• Twitter.com/likeablecc
• 212-660-2458
• 240 W 37th Street NY NY 10018
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