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A beginner's guide to Facebook Pages for Non-profits
The document is a guide for non-profits on using Facebook to attract and retain volunteers and supporters. It covers essential strategies such as creating a strong first impression with cover photos, engaging content, and the importance of planning and scheduling posts to maintain interest. The emphasis is on understanding audience engagement and building a solid presence on the platform through regular interaction and quality content.
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A beginner's guide to Facebook Pages for Non-profits
- 1. How to attract,engage & retain volunteers & supporters on Part of Socially Active’s Social Media Training for Non-Profits Series - By Cher Jones
- 2. Today’s agenda • Why Facebook? • How to: – Create a powerful first impression – Engage your supporters with the right content – Plan & schedule content to keep them interested • Group brainstorm • Final thoughts • Q&As sociallyactive.ca
- 3. What’s so greatabout Facebook? sociallyactive.ca
- 4. MAKE a great first impression sociallyactive.ca
- 5. Use powerful coverphotos sociallyactive.ca
- 6. Use powerful coverphotos (example 2) sociallyactive.ca
- 7. Change your coverphoto often sociallyactive.ca
- 8. People make coverphotos engaging! Important details… • Use pictures that are properly sized 850 x315 • Change it regularly • Take advantage of the description area
- 9. Don’t forget therules! Cover photos must not contain: • Price or purchase information, such as "40% off," or "Download it at our website“ • Contact information, such as web address, email, mailing address • Calls to action, such as "Get it now" or "Tell your friends.“ or Like or Share requests
- 10. Don’t forget toset your username A username will give you a facebook.com/yourorganization address
- 11. Complete the “about”section sociallyactive.ca
- 12. Maximize the (mini)“about” section “The Alzheimer's Association 24/7 Helpline provides reliable information and support to all those who need assistance. Call us toll-free anytime day or night at 1.800.272.3900.” Important details… • The about section is limited to 3 lines • Include a call to action and contact details such as ph# or website sociallyactive.ca
- 13. Make your “about”section work for you $$$ sociallyactive.ca
- 14. Maximize the expanded“about” section sociallyactive.ca
- 15. Use an identifiableprofile image Important details • People see your profile photo in their news feed • Best size is 180x180 • Be careful when you use logos with small font sociallyactive.ca
- 16. Customize your tabsand the images sociallyactive.ca
- 17. The tab sizeis 117x74 sociallyactive.ca
- 18. APPLY what you learned (so far) sociallyactive.ca
- 19. Awesome cover photo?...(well almost) sociallyactive.ca
- 20. What would youchange? sociallyactive.ca
- 21. How would youimprove this page area? sociallyactive.ca
- 22. What else arevisitors looking for? • An overall feel good vibe • Looking for regular activity on the page • In-depth information about the organization • Sharable information about the cause • A sense of what it‘s like to volunteer through pictures and videos • Details about upcoming and past events sociallyactive.ca
- 23. ENGAGE your volunteers & supporters sociallyactive.ca
- 24. GOAL: Get intotheir newsfeeds!
- 25. Facebook’s “mission control”:Edgerank
- 26. Everyone loves picturesespecially Facebook • Always try to upload a picture with each status update (even if you are posting a link) sociallyactive.ca
- 27. Ask people to“like” or “comment” • TIP: Just don’t ask it the same way all the time or people will stop noticing the request sociallyactive.ca
- 28. Share information theycare about sociallyactive.ca
- 29. Ask ‘easy toanswer’ questions sociallyactive.ca
- 30. Bring pop cultureto your page sociallyactive.ca
- 31. Go “double-wide” withgreat pictures sociallyactive.ca
- 32. Share funny andrelevant photos sociallyactive.ca
- 33. Regularly post callsto action sociallyactive.ca
- 34. Showcase the passionof your team sociallyactive.ca
- 35. Share season/holiday inspiredcontent sociallyactive.ca
- 36. Share your historyusing milestone posts sociallyactive.ca
- 37. Don’t just post,be apart of the conversation • Respond to questions, comments and concerns • Like interesting comments • Pay attention to what your visitors like/interact with and share more of it • Ask them to share the page/posts with their network and recommend it to potential volunteers sociallyactive.ca
- 38. KNOW what & when to post sociallyactive.ca
- 39. Create an editorialcalendar with your team • Upcoming events • Meetings • Holidays • Historic Milestones • Important information • Volunteer appreciation • Themes sociallyactive.ca
- 40. Plan your postswhen Facebook is busiest sociallyactive.ca
- 41. You can scheduleyour posts in Facebook sociallyactive.ca
- 42. Pin important poststo the top for 7 days sociallyactive.ca
- 43. How many timesshould you post a day? According to this recent report… “Brands that post one or two times a day see 19% higher interaction rates than those that publish three or more posts.” (Buddy Media Oct 2012) sociallyactive.ca
- 44. What content ideas do you have for your page? sociallyactive.ca
- 45. Final thoughts • The #1 goal is to get into the newsfeeds • Take advantage of the cover photo but remember the rules • Building a solid Facebook page takes time, planning and effort • People love pictures and so does Facebook • Pay attention to what your visitors love and when they are most active • Don’t just post and forget... Engage! sociallyactive.ca
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- 47. Thank You Do you have questions about social media? We can help you answer them! Visit www.sociallyactive.ca for more information