It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Pinterest is quickly becoming one of the most beneficial ways to showcase your business ideas, products, and inspirations. Before you start pinning, it is important to know who your audience are, when to pin, and how to make the most of your profile.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
This presentation is all about making social media work for you and your marketing. Discover which social media users are where, the social media language, and how important it is to remember that it's still marketing (it's not about you, it's about your audience).
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Pinterest is quickly becoming one of the most beneficial ways to showcase your business ideas, products, and inspirations. Before you start pinning, it is important to know who your audience are, when to pin, and how to make the most of your profile.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
This presentation is all about making social media work for you and your marketing. Discover which social media users are where, the social media language, and how important it is to remember that it's still marketing (it's not about you, it's about your audience).
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
NuxUK: Social Media & the Impact on People's BehaviourOptimum Exposure
The overall presence is more fragmented and customer engagement is more crucial than ever before.
Find out what this means for your overall customer experience of your brand and how it impacts the customer journey and usability.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Market smarter from the point of choice #pointofchoiceJennifer Morrow
Be a smarter marketer when you focus your marketing at the point of choice. This webinar guides you to the essential elements that will help you be a more effective marketer. Branding, design, messaging all work together to grab attention and inspire response.
A one-day workshop for business owners and managers to help them be more effective in sales. Addressing marketing and target audiences, communication channels and tactics, content marketing and the four generations in the workplace. Held in Salem, Oregon, sponsored by Job Growers Inc.
Included:
Surprise your audiences to stand out
Speak in their language and from their point of view
Know your audiences and their expectations
Understand the different generations
Use benefits instead of features
Make it simple and easy for people to understand and respond
A one-day workshop presentation on marketing tactics to support a higher return on sales efforts, presented in Salem, Oregon by Job Growers and Chemeketa Center for Business and Industry. Presented by Jennifer Larsen Morrow of Creative Company.
Learn about:
What audiences are looking for
How to frame an audience persona
How to communicate more effectively
The difference between features and benefits
Why to focus on "What's in it for me?"
How to find your "wow!"
This presentation to leaders of county associations emphasizes the power of basic brand principles for clear communication to multiple audiences. Government associations must communicate value.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
3. 89% of consumers research online before buying
94% of B2B buyers research online before contacting a vendor
By a show of hands …
Who uses the internet to
research before making a
decision—to compare,
check reviews, learn about
an organization or product?
We all want to explore before we choose
5. • 88% of American adults are online.
• 80% of Americans shop online, 15% buy online
weekly.
• 1 in 5 Americans and 36% of 18-39 year-olds
are online ‘almost constantly’
• 79% of internet users (68% of
all U.S. adults) use Facebook
• Consumer review sites like Yelp
are growing exponentially
• Obsession? 53% of Facebook users
check their accounts several
times daily
Find your audiences online
6. Without marketing, organizations fail.
What is branding?
“Marketing is branding. The two
concepts are so inextricably linked that it
is impossible to separate them.
Furthermore, since everything a company
does can contribute to the brand-building
process, marketing is not a function that
can be considered in isolation.”
–AlRies
7. And social media marketing?
Like all good marketing ...
Based on your marketing goals
• Targeted audiences/ideal customers
• Marketing objectives and strategy
• Positioning, the real you
Long term and integrated
• Online and offline
8. Search Engine Optimization (SEO)
Content (copy and images)
• Valuable content
• Fresh content makes Google happy
• Page titles, meta descriptions
• Keywords
• One topic/keyword per page
1.Helpthemfindyou
Online marketing is about people
and how they choose.
10. Where are your target audiences looking? Think mobile.
• 77% of adults now own a
smartphone.
• More than 50% of internet
searches are now on mobile.
• 90% of daily Facebook users
access it on mobile.
• 94% of smartphone users search
for local info on their phones.
• 77% of mobile searches occur
where a desktop computer is
available
Is your website mobile friendly? Take the test …
11. What do you offer, to who?
• Define your target audiences
• Choose the social channel that matches
• Understand what they’re looking for and
how you deliver that
• Clarify how they make a decision
• What do they respond to?
• Think visuals and key messages/ideas
12. Social media is just that … social. Each platform has a
different audience, different attitude.
13. How’s your digital footprint?
• What’s your biggest question or concern?
• Do you have a website?
• What results are you seeing?
• How are you using social media?
• Are you happy with your social … or ?
17. Social is an add on,
not instead of.
It’s an amplifier, a way to
build visibility and your network.
Choose wisely.
18. Social + wine
• Facebook, social sharing
• LinkedIn, professional
B2B, resume
• Pinterest, women,
recipes, shopping
• Instagram, photos,
younger audience
• Google+ collections
• Twitter, news in 140
characters
19. The BIG FIVE
Each has its own
audience and type of
users. Who do you
need to reach?
20. Social: It might be free,
but it’s not cheap
Invest strategy, planning, time and
persistence to make social media
marketing work
21. Which platforms are you using?
• What are you posting?
• How frequently?
• What results?
• How are you creating your content?
22. What are your social media goals?
• What’s your purpose?
• What actions are you causing in your audiences?
• Are you using promoted posts?
• Are you running social media ads?
23. What results do you want?
• Improve visibility and recognition
• Create interest in what you provide
• Generate new inquiries, leads, customers
• Boost website traffic
• Draw people to your store
• Share useful information
• Respond to customers, offer tech support
• Or ?
24.
25. • Predominantly women, 45% of online women, evenly
distributed amongst 18 to 64 year olds
• Best longevity of all social posts—half-life of a pin is
151,200 minutes
• Pinterest is primarily women creating boards for
fashion, food, travel and home decor
• A male audience is growing
Users: 150 million
Personal pages and Company pages
27. • Predominantly male, 22% of online men, most 18 to 29
• 53% of Twitter users never post any updates
• Twitter offers video and image options with 140
character tweets
• Tweet and retweet for more visibility
• Include links to your website or offer
• Hashtags are king with Twitter, 2 to 3 max
• Often used for tech support, news posts
Users: 317 million
Personal or Business accounts
28. • 72% of adult internet users, 62% of entire adult
population, 83% of online women
• 75% of users spend 20 minutes+ on Facebook daily
• 53% check account multiple times per day
• Groups for a cause, family connections or interests
• Facebook Live is growing (live video streaming)
• Boost posts or run ad campaigns
• Very effective, targeted advertising
• Organic reach for business pages very low
Users: 1.9 billion users
Personal pages and Company pages
29. TIPS
1. Verify your Facebook page
2. Use your cover image to support a campaign, link to a
landing page on your website
3. Promoted posts reach more people, you pay for reach
4. Ads offer analytics—test variations, audience profiles
5. Ads are pay per click (results over reach)
6. Plan a campaign to connect back to your website
7. Ask for action—share, click
32. • Fastest growing social site
• Predominantly female, 90% of users are under 35
• Business page offers audience insights
• Owned by Facebook, share from Instagram to FB
• “Stories” copied Snapchat and very popular
• Still photos and 3 to 60 second videos
• Hashtags are important to build followers, be found
• Sponsored posts and advertising like Facebook
Users: 700 million
Personal and Business accounts
33. TIPS
1. Share to Facebook from Instagram, bigger reach
2. Facebook and Instagram ads cross over both
3. Ads placed on Facebook appear on Instagram
4. Search for popular hashtags – hashtagify.me, and search
within Instagram
5. Choose visuals that work on both, various formats for
multiple images
+
34. TIPS
1. Instagram is about pictures and hashtags
2. Posts are from mobile only
3. “Stories” are live video, gone in 24 hours
4. Excellent to reach Millennials
5. Use hashtags that fit your purpose/category to help
more people find you
6. 9+ hashtags are good
7. Break up hashtag groups before sharing to Facebook
36. • Nearly 74% male, 72% 35 or over, U.S. users are 55%
• Page layouts for business and personal
• Ties together Google Places (Google My Business) Gmail,
Google Photos, Google Hangouts and other Googley
connections
• Generally a high tech audience
• Create collections on specific topics to build followers
Users: 375 million accounts, 27 million active
Personal and Business accounts
37. TIPS
1. Potentially good to support Google’s search algorithm
2. Collections are valuable, can create a strong following
3. Communities focus on categories
4. Small volume, narrow audience
5. Requires time to cultivate
38. • Professional and B2B audience, business-focused
• If you’re B2B, use LinkedIn
• Skews male, 31% of online men
• 45% of $75K income+ use LinkedIn
• Default online resumé for business professionals
• LinkedIn Groups are a good way to build your network
• LinkedIn Learning to build skills, Jobs to search for
positions, hire, Messaging to connect
Users: 500 million
Personal and Company pages
39. TIPS
1. Personal network building
2. Create company profile, have staff link to profile
3. Personal profiles can be linked from website as resume
4. Articles can repurpose blog posts, extend reach
5. Share other posts, comment to be seen
6. Stick to business topics
7. Consistency builds visibility
8. Ads and promoted posts available
40. Social speak,
a language of its own.
Tweet, post, like, hashtag,
retweet, emoji, meme, stream
share, followers, collection, views
41. Hashtag, what the heck is it?
… a word or phrase preceded by a hash or pound sign
(#) and used to identify messages on a specific topic
• Most often used on Twitter and Instagram
• Also works on Facebook, Pinterest, LinkedIn, Google+
• Makes it easy to search for specific topics or info
• Great for events (attendees use the same hashtag to find
one another or comment)
• Use 2 or 3 on Facebook … 9+ on Instagram
43. Tweet and retweet / like and share
Twitter is all about the tweet
• A retweet is a tweet shared from someone you follow
to your profile (to those that follow you)
Facebook is all about the posts and likes
• When you “like” a brand page you are a follower
• You can “tag” your friends in your photos (and those
friends can block tagging)
44. It’s all about building the network
Present a post, comment, video …
• If people like it they can comment or “like” in Facebook,
then share on their page … more people will see it
• A tweet can be retweeted again and again with or
without comments
• Hashtags make topics findable and followable
• Keep the end goal in mind
• What action can they take? What will you link to?
45. Getting started
with social media marketing
… it’s still marketing.
Think like a marketer.
And … you own your website, you
don’t own your social marketing
46. Social is social, show off your people
Stand out, create a
story, make it real
with people your
customers will
recognize
47. Connect everything …
social posts across
platforms … emails and
landing pages
Build a library of
visuals and content
50. 5. Faces draw
attention …
Social = people
Ask for action
• Ask for shares
• Link to website or
landing page
• Create an event
• Make an offer
• Create a contest
• Before and after
• Share your
(5th/pet) photo
51. Create a campaign, cause action
Connect all online
elements: email,
memes, posts, ads,
cover images,
landing pages and
offline/print, too
54. SOCIAL TIPS
1. Establish a social media policy for staff
2. Encourage staff to share and repost company posts
3. Build a library of images—simple and clean, no clutter
4. Videos are powerful, keep them real, not polished
5. Build your brand voice with style and tone
6. Social is people—show off your people
7. Build the stories of who you are, how things work,
insights
55. Build a library of simple,
bold images
• Good lighting
• Interesting details, visual
impact
• Pictures tell the story
56. Have fun with it!
• Be social, don’t sell.
• What’s interesting,
human, friendly, real,
funny, shareable?
• What’s helpful,
informative and useful?
What will surprise and
delight your audiences?
57. What’s a meme?
A picture is worth 60,000 words … meme’s are usually
square, works on multiple networks, shareable
58. Build a visual campaign
Create images that work together … profile images,
cover photos, memes for all platforms you’re using
59. 1. Don’t spread yourself too thin
2. Don’t dabble, commit
3. A picture is worth 60,000 words
4. Quality visuals are essential
5. Social media is about people
Ten tips to win at social, 1 to 5
60. 6. Organic reach is good, paid reach is better
7. Share, don’t sell
8. Don’t “silo” your messages, drive
to your blog or website
9. Use a management system
10. Build a library of images, ideas
Ten tips to win at social, 6 to 10
61. Social media tools to speed your work
Use scheduling tools to speed up posts/plan ahead
Social management tools such as
• HootSuite, Sprout Social, Buffer
• Schedule posts ahead but be ready to respond, too
• Use analytics to see what’s drawing the most
interaction … repeat
• Repurpose old posts that did well
62. Social media tools for better content
Build good content/images
• Canva.com and app offers templates
• Also Adobe Spark
• RIPL app for videos
• WordSwag app for memes/text on photos
• Google Drive to store images/memes/more
• Free stock photos – Unsplash, Pexels
• Improve phone photo quality with apps
• VSCO, Halide, ProCamera
63. Learn and keep learning …
Read up, keep up
• Social Media Examiner
• Buffer Blog
• HubSpot Blog
• Sprout Social ebooks, checklists
• HubSpot ebooks and
checklists
Use free analytics
• Google Analytics for website
• Social platform analytics
65. You own your website
Focus efforts there first
Deliver what people look for
Stand out, be clear
Use pictures/graphics to tell
your story, WIIFM
People scan online
Be human, authentic
Consistent brand voice
Helpful and valuable
Long term effort
Can’t set it and leave itNeed some help?
Ask about our marketing
consulting offer.
67. What’s in it for me?
WIIFM all your messages and copy
• Audiences first, not you
• “You” vs. “we”
• Simple, direct, easy to read
• Pictures tell the story
• Answer FAQs
• What do they care about?
68. We don’t read, we scan
General scanning behavior:
• Faces and strong color elements
• Headlines, subheads and captions first
• Indicators, arrows
• People photos should face in to the
content
70. Serving Marion,
Polk and Yamhill
counties
• Customized Training
• Small Business
Support
• Professional
Advising
• Small Business
Management
Program
626 High Street NE
Salem, OR 97301
503.399.5088
71. First session in Salem,
at CCBI, 9 to noon
January 26
McMinnville sessions
February 15
March 15
April 12
Call to register!