About Chris Treadaway is Founder and Chief Executive Officer of Polygraph Media. Polygraph helps mine social data for actionable, data-driven decisions and intelligence. Previously, Chris was Group Product Manager of Web Strategy at Microsoft, where he was responsible for the company’s Web 2.0 marketing and messaging to developers. He is the author of Facebook Marketing An Hour a Day which was released by Sybex on May 3rd, and he is a frequent speaker and guest blogger on major publications such as Mashable and ReadWriteWeb. Chris was also a co-Founder of Stratfor and received an MBA from The University of Texas in 2004.