A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.

2. “Is social media marketing really
worth your time and effort?”

3. Over 50% of the world’s population is under
30-years-old.
96% of them have joined a social network.

4. Years it took the following mediums to reach
50 million users:
• Radio (38 Years)
• TV (13 Years)
• Internet (4 Years)
• iPod (3 Years)…

5. Years it took the following mediums to reach
50 million users:
Facebook added over 200 million users
in less than a year

6. If Facebook were a country it would be the
world’s 3rd largest.
Ranking ahead of the United States and only
behind China and India.

7. In the time we’ve been talking, roughly 100
hours of video has been uploaded to YouTube.

8. YES

9. Reasons to get excited:
• Social media is becoming more sophisticated
• Better choices for social media platforms
• When done correctly, it’s cost-effective

10. Reasons to get excited:
• Very helpful for SEO
• A way to directly reach people on the web
• Opportunity to actively engage users

11. Creating a Solid Social Media Plan
Using a Multi Platform Strategy

13. “If you don’t know where you’re
going, any road will get you
there.”
Lewis Carroll

14. • Don’t just talk about yourself
• Relationships take time
• Don’t overdo it
• Don’t under do it
• Be yourself

16. • 1 billion Facebook users and counting
• 42 million Facebook pages
• 23% of users log on 5 or more times per day
• 250 million photos are uploaded daily
• 77% of companies using Facebook have acquired
customers from their page

17. • Create a Branded Profile & Page Strategy
• Create and Update Timeline Design for Page
• Build a Facebook Content Plan and Schedule
• Track Facebook Insights
• Set up Ad Campaigns

19. https://www.facebook.com/

22. • The most responsive network on the planet
• 500 million users, 200 million active users
• 175 million tweets sent daily

23. What are tweets?
• Short bursts of information – 140 characters
• Similar to Facebook – Info, Pics, Video
• Grouped and sorted by #hashtags

25. • 56% of customer tweets are ignored daily
• Twitter page = an interactive platform for your
company
• Interact and engage with others
• Keep at it – it takes time

26. • Define your twitter brand and strategy
• Design and create a relevant and interesting
profile
• Build a twitter communication schedule/track
what gets results
• Share interesting content from others

36. • Number 1 professional social network
• 200+ million users
• Options to endorse others
• 1 million+ groups
• 2.6 million company pages

37. • Have personal page as well as a company page

38. • Build up yourself, your profile and your
personal knowledge
• Become an expert in your field
– Others will recognize your expertise
– Users will come to you for information

39. Become an expert in your field:
• Create your LinkedIn profile page strategy
• Build a relevant keyword-targeted profile
• Send out targeted invites to new connections
• Connect with fans of your company
• Seek out recommendations
• Set up, join and participate in targeted and
relevant groups

42. Answer relevant questions:

44. • The second largest search engine in the world
• 800 million unique visits per month – which is
phenomenal
• First video in history to hit 1 billion views recently
– Gangham Style
• We are definitely in the time of images and
videos – tell your story

46. Take advantage of YouTube’s features:
• FREE
• Can distribute links
• Advanced features allow embedding
• Multi-platform / Multi-device

48. Tips to get started:
• Set up a keyword-targeted YouTube Channel
and profile
• Subscribe to like-minded YouTube Channels
• Research what the hot topics are on YouTube
in your market

49. Tips to get started:
• Find what your audience is interested in
• Create videos and SHARE THEM
• Distribute links everywhere
• Track your video results

50. Privacy Settings:
• Public
• Unlisted
• Private

61. • A way for people to electronically find your
company
• Gives the user the opportunity to research your
company
• Gives the user a clear way to contact you with
various contact options

62. Search engines display:
• Websites that best meet search criteria
• This display of results is NOT random
https://www.google.com/search?q=Chicago%20mechanical%20Contractors&ie=utf-8&oe=utf-
8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&source=hp&channel=np
There are techniques you can utilize to make
your company GET NOTICED!

63. URL – Web Address
• Make it specific to your company name or
what you do
• Make sure it gives the message you want it to

64. Unfortunate URL’s
• Speed of Art
www.speedofart.com
• Choose Spain is a holiday rental company
www.Choosespain.com
• Regency Technologies provides IT Scrap services.
www.ItsCrap.com

66. Page Titles
• Use words relevant to you
• Use words people would use to search for your
company
• Titles need to be relevant to content on the page

68. Headers
• Headlines are picked up by search engines
faster than content
• Headlines should be important and concise

70. Page Content
• Content needs to serve two purposes:
• It needs to be concise enough that people will read it
• Key words used to search for your company need to be
included throughout your content

72. Image Tags
• Photos on your website need to utilize image
tags and titles
• Tags need to correspond to the photo and
page content

74. New – Fresh Content
• Have a clear message and purpose for adding
content
• People come to your site to solve a problem or
be educated

75. Flash
• Don’t misuse Flash
• Avoid using Flash for simple
movement on your website
• Smartphones, tablets and
iPads don’t support Flash, an
empty box will appear where
the Flash item is located

77. • By the end of 2013 more people used their mobile
phones than PCs to get online
• Mobile searches have grown 4 times since 2010
• There will be one mobile device for every person on
earth by 2015
• Trends are clearly making it crucial for people to be
able to access your website whenever they need or
want to

78. • Keep It Quick
• Simplify Navigation

79. • Be Thumb Friendly
• Design for Visibility

80. • Make Your Site Accessible
• Make it Easy to Contact You

81. • Make it Seamless

82. http://mobiletest.me/

84. Reputation Management
• Positive Alerts
• Use these to market yourself
• Share them with people
• Thank them for the positive feedback
• Negative Alerts
• If there is a negative comment about you remember others
can see it too
• If there is bad feedback ADDRESS IT! And address it publicly
• Turn negative statements into proof that you care about
your clients and provide good customer service

90. • The average American receives more than
3,000 marketing messages per day
• So your message had better be good
• Effective marketing is not about how
wonderful you are
• Effective marketing is about what you can do
for the customer