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Social networking for small business
This document discusses how small businesses can use social networking to promote their business. It explains that social networking allows businesses to build relationships and awareness through platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest. The document provides statistics on popular social networks and advises business owners to create a hub, either through a blog or website, to organize their social media presence and marketing efforts.
Social networking for small business
- 1. Using Social Networkingto Promote Your Small Business Tin Cans Unlimited, LLC
- 2. What is marketing? •Theactivities of a business to establish awareness. •People need to know you, like you and trust you before they will buy from you. Resourced from: www.themarketingcamp.wordpress.com
- 3. Objective of Promotion • To move the consumer from “being aware” to “buying.” • To provide activities that will communicate merits and convince http://www.ccswebline.net/img/advertising- print_pix.jpg customers to buy.
- 4. What is socialmedia?
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- 7. What are SocialNetworks? • Online communities of people who share common interests and activities. • Users create a profile of themselves. • Describes their interests, hobbies, age, schools, employers. • Used by businesses for marketing, branding, and customer relations.
- 8. Social Networking =Marketing • Remember, people buy from people they know, like and trust . . . • This type of marketing is relationship-building at its best. • So building relationships using social networking is a fantastic marketing tool!
- 9. Ways to NetworkSocially Blogging Podcasting Facebook Webinars Twitter Social Websites YouTube Email Marketing Linked In Video (Youtube) Pinterest Slideshare
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- 11. Advantages of Blogging Disdvantages of Blogging • Improves your visibility. • You need to do quite a bit of writing. • Builds your brand. • Must be consistent. • Keeps customers informed. • It takes a lot of time. • Allows for Search Engine • Blog posts are Optimization (SEO). permanent. • Builds traffic to your • Nasty personal remarks, website. profanity. • Collaboration within the • Disgruntled employees. company. • Competitors post • Easily receive feedback. damaging content. Bottom Line: Blogging is a great tool if you have the time to tend it . . . if not, don’t create a blog!
- 12. • 845 million active users • Accounts for 1 out of every 5 page views on the internet worldwide. • 250 million photos are uploaded to Facebook . . . daily. • 57% of users are female; 43% male • 425 million mobile users • The average Facebook user spends 20 minutes on the site per visit.
- 15. • 140 characters is maximum length of a tweet. • 55 million tweets per day (about 640 per second) • Twitter’s search engine gets 600 million queries every day. • Thursday and Friday are the most active days. • 10-11 pm is the most active hour on Twitter.
- 17. • YouTube exceeds 2 billion views per day. • Average person spends 15 minutes a day on YouTube. • More video is uploaded in 60 days than all 3 major US networks have created in 60 years. • Over 3 million people are connected and auto- sharing to at least one social network from YouTube. • The first video uploaded to YouTube was 19 seconds long.
- 19. • 150 million users around the world. • 76% of all users have no kids between the ages 0 and 17. • 39% of all users make over $100K a year; 69% make at least $60K a year. • 68% of users are over the age of 35. • 74% of users have a college degree.
- 21. • Pinterest referrals spend 70% more money than visitors referred from non-social channels. • Shoppers referred by Pinterest are 10% more likely to make a purchase than those from Facebook and Twitter. • They will also spend 10% more. • What do they pin? Crafts, gifts, hobbies, interior design, fashion collections. • 50% of Pinterest users have kids. • 80% are women.
- 24. What now? Create ahub, either through your blog or your website.
- 25. Thank you forcoming!
- 26. Marjorie Kirchner Tin Cans Unlimited facebook.com/marjie2 pinterest.com/marjie2 twitter.com/Marjie2 linkedin.com/marjoriekirchner youtube.com/user/TheMarjieK www.marjoriekirchner.com www.tincansunlimited.com