This document discusses how small businesses can use social networking to promote their business. It explains that social networking allows businesses to build relationships and awareness through platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest. The document provides statistics on popular social networks and advises business owners to create a hub, either through a blog or website, to organize their social media presence and marketing efforts.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Blood Screening Opportunities for New Testing of DonationsWinton Gibbons
The blood screen testing market is apparently plateauing, with risks of decline over the next few years, as more patents expire.
Additionally, there have been structural industry changes that could accelerate this, particularly the acquisition of Gen-Probe by Hologic. The acquisition also affects Novartis in the nucleic acid testing part of the business.
However, there are many untapped markets and many regions where blood donations themselves should be higher to have modern public health.
This report shows that the future market for blood screening should be very robust for those firms that pursue the right regions with the right products.
Extracting clinical value from next gen sequencingWinton Gibbons
It has become cliché in the clinical environment, and genetic sequencing realm, that there is a glut of sequence data. The conundrum is how to translate or transform the overabundance of data into clinically useful knowledge. This situation has only grown more acute since the introduction of next gen sequencing.
To arrive at the clinical knowledge, there needs to be a concentric series of integrated capabilities, and the necessary capacity. The core is of course the sequencing process itself, the IT tools to process it, and the human expertise. However, the essentials in the first two aspects, sequencing and IT, need to exist, and thereby create opportunities for organizations.
As there are numerable subtleties even within the essential capabilities, a single organization may not be able to develop all under one roof. Nor may certain abilities yet exist sufficiently. However, a complete ecosystem at best, or promising potential at worst, is still required.
The attached presentation illustrates the high-level transformation frameworks for this, and the subsequent translation of data to be clinically useful.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
2. What is marketing?
•The activities of a
business to establish
awareness.
•People need to know
you, like you and trust
you before they will buy
from you.
Resourced from:
www.themarketingcamp.wordpress.com
3. Objective of Promotion
• To move the
consumer from
“being aware” to
“buying.”
• To provide activities
that will
communicate merits
and convince http://www.ccswebline.net/img/advertising-
print_pix.jpg
customers to buy.
7. What are Social Networks?
• Online communities of
people who share
common interests and
activities.
• Users create a profile of
themselves.
• Describes their
interests, hobbies, age,
schools, employers.
• Used by businesses for
marketing, branding,
and customer relations.
8. Social Networking = Marketing
• Remember, people buy
from people they know,
like and trust . . .
• This type of marketing is
relationship-building at
its best.
• So building relationships
using social networking
is a fantastic marketing
tool!
9. Ways to Network Socially
Blogging
Podcasting
Facebook
Webinars
Twitter
Social Websites
YouTube
Email Marketing Linked In
Video (Youtube) Pinterest
Slideshare
11. Advantages of Blogging Disdvantages of Blogging
• Improves your visibility. • You need to do quite a bit
of writing.
• Builds your brand.
• Must be consistent.
• Keeps customers
informed. • It takes a lot of time.
• Allows for Search Engine • Blog posts are
Optimization (SEO). permanent.
• Builds traffic to your • Nasty personal remarks,
website. profanity.
• Collaboration within the • Disgruntled employees.
company.
• Competitors post
• Easily receive feedback. damaging content.
Bottom Line: Blogging is a great tool if you have the
time to tend it . . . if not, don’t create a blog!
12. • 845 million active users
• Accounts for 1 out of
every 5 page views on
the internet worldwide.
• 250 million photos are
uploaded to Facebook . .
. daily.
• 57% of users are female;
43% male
• 425 million mobile users
• The average Facebook
user spends 20 minutes
on the site per visit.
13.
14.
15. • 140 characters is
maximum length of a
tweet.
• 55 million tweets per day
(about 640 per second)
• Twitter’s search engine
gets 600 million queries
every day.
• Thursday and Friday are
the most active days.
• 10-11 pm is the most
active hour on Twitter.
16.
17. • YouTube exceeds 2
billion views per day.
• Average person spends
15 minutes a day on
YouTube.
• More video is uploaded
in 60 days than all 3
major US networks have
created in 60 years.
• Over 3 million people are
connected and auto-
sharing to at least one
social network from
YouTube.
• The first video uploaded
to YouTube was 19
seconds long.
18.
19. • 150 million users around
the world.
• 76% of all users have no
kids between the ages 0
and 17.
• 39% of all users make
over $100K a year; 69%
make at least $60K a
year.
• 68% of users are over
the age of 35.
• 74% of users have a
college degree.
20.
21. • Pinterest referrals spend
70% more money than
visitors referred from
non-social channels.
• Shoppers referred by
Pinterest are 10% more
likely to make a purchase
than those from
Facebook and Twitter.
• They will also spend 10%
more.
• What do they pin? Crafts,
gifts, hobbies, interior
design, fashion
collections.
• 50% of Pinterest users
have kids.
• 80% are women.