Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
2. Welcome!
• Hello, I’m Rachel Birchley
• Blogging since 2012
• Content writer in a digital marketing agency for over 3
years
• Now working in email marketing in the corporate world
• Founder and owner of Business Glitter
3. What we’re going to cover this morning
• Housekeeping
• What is social media?
• Why would we use it for business?
• What different platforms are available?
• Setting up a Facebook page and Twitter account – if needed
• Refreshment break
• Creating a social media plan for your business
• What content can you share?
• Tools to save you valuable time
• Questions
5. What is social media?
• According to the Oxford English
Dictionary:
• Websites and applications that
enable users to create and
share content or to participate in
social networking.
• A way to communicate in real time
• Create and share content
6. Social statistics
• There are 2.3 billion active social media users across the world
• Internet users have an average of 5.54 social media accounts
• Social media users have risen by 176 million in the last year
• There are 12 new active mobile social users every day
7. Why social media is important for
business
• Even if you’re not on social media, your customers are
• Be part of the conversation
• Direct communication with customers
• Customer service channel
• Increase your reach
• Drive traffic to your website
• Attract potential customers
• Keep existing customers engaged to keep them coming back
for more
• Good for search engine optimisation (SEO)
10. How many?!
• News flash! - You don’t have to be on every social
network
• Consider
• Where your target audience hangs out
• Tip – Ask them!
• Your resources
• Better to concentrate on one or two platforms and do them well than spread
yourself out too thin and perform poorly on each
11. Facebook
• 31 million monthly active users
in the UK
• 60% of the British population
has a Facebook account
• The most popular age group is
25-34 but wide range of age
groups using Facebook from
teenagers to grandparents
• 56% female
• Works well for wide range of
content including videos, articles
and images.
12. Twitter
• Over 15 million monthly active
users in the UK
• Over 65% under the age of
34
• 29% check their Twitter feed
multiple times during the day
• 51% female
• Short updates of up to 140
characters each
• Tweets with images perform
very well
13. Instagram
• 14 million monthly active users
in the UK (July 2015)
• 90% of UK users aged under 35
• 39% are aged 16-24
• 64% female
• Ideal for business with physical
products that can be
photographed
• Also can be used to show
behind-the-scenes of any other
business
14. Pinterest Google+
• 2 million UK users
• Mostly female
• 88% of Pinterest users have
purchased a product they
pinned
• Reported 440 million monthly
active users globally
• Although suggested in
Business Insider that actually
only 4-6 million people
actively using G+
• 73% male users
15. Snapchat LinkedIn
• 200 million active users
across the world
• No UK specific data as yet
• Most popular with 13 – 20
year olds
• 70% of users are female
• 15 million active users in the
UK (2014)
• 75% over the age of 35
• 79% male
• B2B marketing
17. Setting up a
Facebook page
• Log into your personal Facebook
account
• From anywhere in Facebook you
can click on the little arrow symbol
in the top menu bar and choose
Create Page
18. Setting up a Facebook page (cont)
• Choose a category that best
describes the type of page
you want to create
• It’ll most likely be local business
• When you click on a tile it flips
to give you a form to fill in
• When you’re ready, click Get
Started
19. Setting up a Facebook page (cont)
• Write a description for your
page
• Create a profile picture
• Use something recognisable
like your logo
• Put in a link to your website,
business address, opening
hours, contact details, etc
• Start sharing!
21. Creating a Twitter account
• Go to twitter.com/signup
• Enter your details and
click Sign up
22. Creating a Twitter account (cont)
• You’ll be guided through the sign up process
• Choose some initial accounts to follow
• Write a bio
• Choose a profile picture
• Again, this will probably be your logo
• Start tweeting!
24. Creating a social media plan
• Identify your audience - worksheet
• Consider your business goals and create social media goals
• Decide which channels to use based on what you know about
your audience
• Come up with content ideas
• Decide what to post, when, and how often
• Analyse results
• Tweak strategy
25. How often to post
• Pinterest - 5 posts per day
• Twitter - 3 posts per day
• Google+ - 3 posts per day
• Facebook – 2 posts per day
• Instagram – 2 posts per day
• LinkedIn – 1 post per day
• Blog - 2 posts per week
http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
26. Types of content you can share
Written
Content
Images or
memes
Videos or
GIFs
Infographics
27. Where to find content ideas for social
media?
• Your own website
• Service pages
• Blog posts
• Testimonials
• Case studies
• Social media
• Twitter lists
• Pinterest
• Pablo by Buffer
• Facebook
• Twitter – retweets
• Other websites and blogs
• RSS readers
• Google Alerts
• Goodreads
• Your customers
• Frequently asked questions
• Overcoming objections
• After sales
33. Twitter Glitter e-course
• 4-week course delivered via
email
• In this course you will learn
how to go from newbie to
tweeter extraordinaire
• Give your bio some sparkle
• Grow your following
• Learn when to automate and
when to be personal
• Create your Twitter strategy
• Learn how to analyse results
34. Twitter Glitter e-course
• You will get:
• An email every Monday for 4 weeks containing lessons, links to videos and
downloadable worksheets with actionable tasks
• Live Q&A call in week 4
• Access to Business Glitterati resources
• Course starts mid-August 2016
• Investment:
• Normal price - £197
• Exclusive offer for workshop attendees - £97
• More details to follow by email