This document provides an overview of how to use Pinterest for marketing purposes. It discusses how Pinterest works, how to set up a business account, how to pin content and engage users, measurement strategies, and tips for driving traffic and sales. Key aspects covered include creating boards on relevant topics, using images and visual content to engage users, linking pins back to your website, and collaborating with other Pinterest users.

1. Marketing 101
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing

2. My Background
• Manager of Social Media and Design
• Founder, Carmine Media
• Contributor, Business2Community
• Contributor, Voice of America Radio
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing

3. What started Pinterest?
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder

4. Why is Pinterest Addicting?
• Simple design
• Content hoarding
• Image takes
center stage
• Interest rather
than relationship
based
Image credit: Flickr

5. What Can We do on
Pinterest?
• Curate content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards

6. Pinterest Stats
• Users 68% female, 32% male
• 70 million active users. 70% in US
• CTA pin renders 80% more engagement
• Accounts for 20% of ecommerce referral traffic
from social
• Pinterest shoppers spend more per checkout,
between $140–$180 per order compared with
$80 and $60 per order for Facebook and
Twitter shoppers, respectively.
Courtesy: http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/

7. Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html

8. How does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet
• Repin other people’s content

9. Is Pinterest Right for Your
Brand?
• Can you visually represent your brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
manipulate images?

10. What can Pinterest do for My
Business?
• Drive traffic to your website
• Interact with customers/leads
• Increase awareness about your brand
• Make your brand interesting

11. Developing a Strategy
• Define your goals
• Review your website
• Consult with your web designer
• Make a plan for future imagry

12. Setting up your Account
Visit Business.Pinterest.com

13. Convert your Account

14. How to Pin
• Upload images from your computer
• Add a pin directly from a URL
• Use the Pin It Button from Pinterest.

15. Types of Pins
• Images from your website/blog
• Images from blogs you read
• Images from customer sites
• Photos
• Infographics
• Food and Fashion
• Text slides
• Videos

16. Adding links to Uploads

17. Decide on Board Topics
• Use fun titles
• Include keywords
• Industry Best Practices
• Include a board for clients
• Include a board for inspiration
• Your HQ location
• Humor

18. Choose a board cover

19. Company Culture
• Your Headquarters
• What You Do
• Who You Are
• Industry Best Practices

20. Industry Best Practices

21. Humor

22. Benefits of Business
Accounts
• Pin It buttons
• Follow buttons
• Board Widgets
• Profile Widgets
• Logos and Marketing guidelines
• Website verification

23. Verify Website
• Settings
• Verify Website
• HTML File or Meta Tag
• Complete on Pinterest
• Wordpress.com verification

24. Buttons and Widgets
• Profile Widget
• Board Widget
• Pin it button
• Follow Button

25. Wordpress Widgets
• RSS Widget
• Pinterest Badge
• Pin it Button for Images
• Follow Button
• WP Pinner

26. Business TOS
• Using Pinterest
• Your Content
• Tools for Site Owners
• Copyright Policy
• Security
• Third party links, sites and services
• Indemnity
http://business.pinterest.com/tos/

27. Logos & Marketing
Guidelines
• Downloadable logos in .eps and
.png
• Logo guidelines
• Allowable words & phrases
• Marketing guidelines
• Contest and Promotions
• Aps and Naming Services
• Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/

28. Formatting Pins
• Use creative titles
• Focus on lifestyle
• Use keywords
• Tag others with @ symbol
• Add prices to products
• Credit your sources
• Ask questions to encourage comments

29. Pin Descriptions
• Descriptions are indexed
• Search for People, Boards
or Pins
• Alt text automatically
displays

30. What Works
• Inspire with images
• Organize by topic
• Collaborate
• Host a live pinning event
• Ask questions, then pin answers on a
Pinterest Board

31. Contests and Sweepstakes
• Consult the TOS first
• Ask users to create boards about your
brand
– Include a keyword so you can repin
• Make a board for giveaways
– Direct pins to landing pages with info
• Random drawings of fans from repins
• Best board contests – offer grand prize

32. Digitize your Catalog
• Great potential for
retail
• Boost your brand
image
• Sharing
• Polyvore

33. Case Study: Jetsetter
Goals
•Cultivate Brand
Advocates
•Empower to
Share
•Obtain
actionable
feedback

34. Case Study: Organized
Interiors
Goals
•Design ideas
•Brand presence
•Discover unique
products

35. Housekeeping
• Admin rights
• Artwork
• Etiquette
• Do more than self promote

36. SEO
• Optimize your page
• Brand controlled search results
• Brand friendly pins
• Linkbuilding outreach
• Descriptions are indexed

37. Copyright
• TOS
• Cite your source
• Pin from original source
• Create your own content!
• Check before repinning
• Avoid embed

38. Measure and Track
• Google Analytics
– Support for UTM variables
– tagged URLs
– Direct traffic
• Cross account engagement?
• Repins
• ReTweets
• Pinterest Source Page

39. Pinterest Analytics
• Business accounts only
• Website must be verified
• Learn what your followers like
• Track your pinning activity

40. Pay Attention and Evaluate
• Pinned over two
years ago
• No website linked
• Repins began
3/31/13
• Created and linked
blog post and photo
album

41. Pinterest Source Page
http://pinterest.com/source/yourdomain.subdomain.com/

42. Pinterest Place Pins
http://www.pinterest.com/places/examples/

43. Keep up with Changes

44. Don’t Give Up
• Regular posts
• Leverage existing SM platforms
• Spend the time
• Relationships take time
• Set aside time to follow new pinners
• Pin daily

45. References
• http://about.pinterest.com/copyright/
• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/
• http://about.pinterest.com/terms/
• http://business.pinterest.com/tos/
• http://techcrunch.com/2013/02/17/social-media-statistics-2012/
• http://pinterest.com/pin/52284045645363385/
• http://www.chipchick.com/2013/02/pinterest-twitter-social.html
• http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification
• http://www.hongkiat.com/blog/pinterest-wordpress-plugins/
• http://wordpress.org/extend/plugins/pinterest-rss-widget/
• http://wordpress.org/extend/plugins/pinterest-pinboard-widget/
• http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in-
the-us/
• http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762
• http://pinterest.com/bergdorfs/i-never-forget/
• http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-
for-Marketing.aspx
• http://www.socialmediaexaminer.com/pinterest-contest/#
• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards
• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

46. Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
Instagram: carminemedia