Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Local-Mobile-Social Internet Marketing for DentistsProSites, Inc.
Learn how to attract new patients with proven Internet marketing strategies, including: social media marketing, mobile website optimization, and local search engine optimization.
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE - Sign Up for Udemy.com
The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!
Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
This Simple SEO 2016 Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you.
How to find the keyword that people are actually searching for How to submit your web site to the search engines Which tools work to help increase your web site rankings.
How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.
Sign up for "Simple Social Media" Course at:
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE
SEO Search Engine Optimization Internet MarketingManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Local-Mobile-Social Internet Marketing for DentistsProSites, Inc.
Learn how to attract new patients with proven Internet marketing strategies, including: social media marketing, mobile website optimization, and local search engine optimization.
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE - Sign Up for Udemy.com
The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!
Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
This Simple SEO 2016 Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you.
How to find the keyword that people are actually searching for How to submit your web site to the search engines Which tools work to help increase your web site rankings.
How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.
Sign up for "Simple Social Media" Course at:
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE
SEO Search Engine Optimization Internet MarketingManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
MySender - принципиально новый мультимедийный мобильный мессенджер для обмена SMS по выгодной цене, значительно ниже тарифов сотовых
операторов. Главное, у Вашего собеседника не обязательно должно быть аналогичное приложение, чтобы Вы могли ему написать, как это часто
бывает с другими программами (Не путайте с Вотсапом, Вайбером и т.д.!). Ваш собеседник получит обычное смс-сообщение.
Достоинством MySender является бесплатный фотохостинг (в перспективе видео-хостинг), дающий возможность делиться фотографиями
со всеми друзьями. Так же, сохранение резервной копии данных пользователя на нашем сервере. В планах подключение в проект IP-телефонии и др. сервисов.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Similar to Internet Marketing for Dentists 101 (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. INTERNET MARKETING 101
About Smile Savvy
A sister company of Dentists4kids.com,
founded in 2000. Smile Savvy provides
Websites, Social Media, Internet
Marketing and Print Materials for Pediatric
Dentists
www.SmileSavvy.com
4. INTERNET MARKETING 101
Scott Childress
•Social Media & Internet Marketing Expert
•Began marketing on MySpace in 2004
•Facebook member since 2005
•Twitter user since 2007
•Began work with Smile Savvy in 2012
•Currently manage over 477 social media
accounts
10. The Internet & Your Practice
The Internet has changed the “Purchase
Process” at every step.
• How prospective patients find you has changed
• Consumer research has changed
• Scheduling appointments, patient reminders has
changed
• Patient follow-up has changed
11. Internet Marketing 101
You Will Learn…
GETTING FOUND
PATIENT ACQUISITION
Easily and On Top
Building a Presence that Attracts
•Your Website
•Local / Maps / Directories
•Discovering Social Media
PATIENT RETENTION
Building Relationships Online
•Telling Your Story
•The Three Rules of Social
•Becoming Your Patient’s Fan
•Branding
•Establishing Your Voice
•Reputation Management
•Becoming an Authority
•Use Pictures & Video
STAYING CURRENT
Beyond the Regular Appointment
•Keeping Your Website Fresh
•Frequent Social Media Posting
•Engaging with Events & Contests
12. GETTING FOUND
Your Website
The center of your online presence.
• Considered “primary source” by Google.
• Social media, blog, map listings, directories all lead
back to your website.
• Websites promote trust from prospective patients
by making you look established
Your Website is Still Most Important
13. GETTING FOUND
Your Website
When choosing your web designer:
•
•
•
•
•
•
•
•
Who will own your domain?
Are they established/trusted?
What are their SEO results?
Is there an extra charge for SEO?
Will there be content guidance?
Do they know your specialty?
What is their editing policy?
What is the customer support like?
Look For Experience & Results
14. GETTING FOUND
Your Website
Letting your cousin’s brother-in-law
design your website is a bad idea.
• May not use the most recent design practices
• All websites are not DENTAL websites
• Will he build it and forget it?
Choose a Designer You Can Trust
15. GETTING FOUND
Your Website
Website Essentials
•
•
•
•
•
•
Good coding
Easy to navigate
Informative
Useful / Interactive
Mobile & tablet friendly
Attractive
Build a Website You Would Want to Visit
16. GETTING FOUND
Your Website: What is SEO?
How search works:
•
•
•
•
•
•
60 Trillion individual pages
Pages crawled by search engines
Pages are sorted & ranked
Stored in an index
Filtered for spam
Results in less than 1/8 of a second
Search Engines Focus on Returning Relevant Results
17. Digging Deeper:
What is SEO?
SEO
Now:
SEO
Then:
•
•
•
•
Keyword stuffing
Hidden text
“Link farms”
Irrelevant content
•
•
•
•
•
Relevant Content
Blogs
Accurate info
Alt tags
Engaging sites
Websites Are For People, Not Machines
19. GETTING FOUND
Your Website: What is SEO?
Avoid “Black Hat” SEO:
• “Spamdexing”
• Sites focused on
search engines, not
people
• Beware “Page One”
promises.
Beware of Companies With Big Promises
20. GETTING FOUND
Your Website: What is SEO?
How to improve your SEO:
•A Keyword Rich Domain Name
•Easy Navigation/No Flash
•Keywords in Text & Tags
•Photos (with Alt-Tags)
•Convenient Features
•Social Media Links
•Clickable Phone Number
•Google Map that links to your Google listing
•Fresh Content (Blog)
Remember: Content is King
21. GETTING FOUND
Local / Maps / Directories
The power of local search:
• 74% of smartphone owners use
location based services.
• 85% of users have used the
internet to find a local business
• 82% of online local searches
result in in-store follow up.
Source: http://listedlocally.com/faqs/surveys-statistics-on-local-search/
You cannot afford to ignore local search.
23. GETTING FOUND
Local / Maps / Directories
Claiming / Establishing your listings:
•
•
•
•
Search where you want to be found
Sign-up & claim existing listings
Establish new listings
Be prepared for verification
Focus on highest traffic & free listings first.
24. GETTING FOUND
Local / Maps / Directories
Optimize your listings:
•
•
•
•
Be consistent with NAP info
Be thorough, complete each listing
Use relevant keywords
Encourage Reviews
Work to get all of your info the same.
25. GETTING FOUND
Local / Maps / Directories
Monitor your listings:
• Use an email address that
gets checked.
• Always respond to reviews
• Check for accurate
information
• Look out for duplicate
listings.
Directory listings constantly change.
26. GETTING FOUND
Discovering Social Media
The Rise of Social Media:
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•
•
•
•
1971 - The first email is sent.
1994 – Geocities is created.
2002 – Friendster is launched.
2003 – MySpace launched
2004 – Facebook begins for
Harvard students, opened to
college students by 2005 and
everyone with an email address by
2006
• 2006 – Twitter is launched.
Social Media is the #1 activity on the web.
27. GETTING FOUND
Discovering Social Media
Key social media stats:
• Social media is the #1 activity on the web
• 70% of adult internet users are active on social media
• 40% of consumers say that info found on social media affects
their health decisions
• 20 % of parents use Facebook to seek medical answers online
30. GETTING FOUND
Discovering Social Media
Understanding Social Sites: Facebook
• Largest social media site: 1.15 Billion
total users
• 95% of Facebook users log into their
accounts every day
• 23% log in 5 times a day
• 70% of business to consumer marketers
have acquired a customer through
Facebook.
Facebook is still the #1 SM site you need to be on.
32. GETTING FOUND
Discovering Social Media
Understanding Social Sites: Twitter
• 228 million active users
• Over 400 million tweets sent per day
• 53% of twitter users recommend
products or services in their tweets.
• Tweets are made up of only 140
characters
• Twitter users are active and dedicated
• The network has changed journalism.
Twitter users are highly engaged.
34. GETTING FOUND
Discovering Social Media
Understanding Social Sites: Google+
• 343 million active users on Google+
• 80% of users log in once a week, 60%
login every day.
• 70% of brands have a presence on
Google+
• Google+ log in required to post on
YouTube
• Google+ users generally united by
common interests
Google+ cannot be ignored. It isn’t going away.
36. GETTING FOUND
Discovering Social Media
Understanding Social Sites: Pinterest
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•
•
•
•
70 million users
97% of Pinterest users are female
25% of online US women use Pinterest
Most popular item on Pinterest: Recipes
Why should dentists be on it? Because
that’s where your target audience is.
Pinterest users are active sharers.
38. GETTING FOUND
Discovering Social Media
Understanding Social Sites: YouTube
• 2nd largest search engine
• YouTube reaches more US adults aged
18-34 than any cable network
• There are 700 YouTube links shared
every minute.
• 500 years worth of video is watched on
YouTube every day.
• Google favors websites that include
video.
Record video. It doesn’t have to be professional.
40. GETTING FOUND
Discovering Social Media
Understanding Social Sites: LinkedIn
• 200 million members
• Every second two new members join
LinkedIn.
• There are 1.5 million LinkedIn groups.
• Over 3 million LinkedIn Company Pages
• LinkedIn focuses on networking and
professional development
You don’t have to be active on LinkedIn for it to be effective.
42. GETTING FOUND
Discovering Social Media
Understanding Social Sites: Other Notable Networks
Instagram
Vine
tumblr
Do something different than your competitors.
46. Internet Marketing 101
You Will Learn…
GETTING FOUND
PATIENT ACQUISITION
Easily and On Top
Building a Presence that Attracts
•Your Website
•Local / Maps / Directories
•Discovering Social Media
PATIENT RETENTION
Building Relationships Online
•Telling Your Story
•The Three Rules of Social
•Becoming Your Patient’s Fan
•Branding
•Establishing Your Voice
•Reputation Management
•Becoming an Authority
•Use Pictures & Video
STAYING CURRENT
Beyond the Regular Appointment
•Keeping Your Website Fresh
•Frequent Social Media Posting
•Engaging with Events & Contests
47. PATIENT ACQUISITION
Having a Presence that Attracts
•
•
•
•
•
Branding
Establishing your “voice”
Reputation management
Becoming an authority
Using pictures & video
48. PATIENT ACQUISITION
Branding
Your Branding Should be Distinctive.
•
•
•
•
•
Express “who” your practice is
Reflect your office environment
Simple
Easy to recognize
Unique but relevant
Your branding can be a theme OR a logo.
49. PATIENT ACQUISITION
Branding
Your Branding Should be Consistent.
• Your website is “home base”
• All accounts should mirror this design
• Match colors, font, style as much as
possible
• “About” section should be consistent
across all channels
51. PATIENT ACQUISITION
Establishing Your Voice
Your voice displays who you are through:
•
•
•
•
Your branding
Style of writing
Type of content you post
The way you use pronouns
Social Media demands that you are:
• Professional but personal
• Be careful what you share
• Be careful what you DON’T share, Don’t
let fear hold you back.
52. PATIENT ACQUISITION
Reputation Management
“Putting your best foot forward”:
• Own your listings by claiming them
• ALWAYS respond to negative reviews
• Monitor your presence, know what is being
said about you:
• Socialmention.com, Google Alerts,
places.google.com, reviewtrackers.com
Know what is being said about your practice.
53. PATIENT ACQUISITION
Becoming an Authority
Be an authority by:
• Break news
• Become the go-to source
• Don’t fear over exposure
– Facebook posts: 3 hours
– Tweets: 7 minutes
54. PATIENT ACQUISITION
Use Pictures & Video
• Pictures on Facebook generate 53% more
likes than the average post and 104% more
comments.
• New patients want to see what you look like
and what your practice looks like
• Online video accounts for 50% of all web
traffic
• 52% of consumers say that watching
product videos makes them more confident
in online purchase decisions.
Never just post text if you can post a picture.
56. Internet Marketing 101
You Will Learn…
GETTING FOUND
PATIENT ACQUISITION
Easily and On Top
Building a Presence that Attracts
•Your Website
•Local / Maps / Directories
•Discovering Social Media
PATIENT RETENTION
Building Relationships Online
•Telling Your Story
•The Three Rules of Social
•Becoming Your Patient’s Fan
•Branding
•Establishing Your Voice
•Reputation Management
•Becoming an Authority
•Use Pictures & Video
STAYING CURRENT
Beyond the Regular Appointment
•Keeping Your Website Fresh
•Frequent Social Media Posting
•Engaging with Events & Contests
57. PATIENT RETENTION
BUILDING RELATIONSHIPS ONLINE
Telling Your Story
• Let people know YOU
– Your hobbies & interests
– Family & relationships
– Volunteering & charity events
• Showcase your staff
– Birthdays & special events
– Fun facts & hobbies
– Employment anniversaries
• “In the club”
– Let people see behind the scenes
– Show off your office culture
– Help people feel like they are part of your practice
58. PATIENT RETENTION
BUILDING RELATIONSHIPS ONLINE
Three Rules of Social Media
Listen. Listen. Listen.
• Don’t post & forget
• Respond to comments
• Ask questions
Empower a staff member to manage your social media.
59. PATIENT RETENTION
BUILDING RELATIONSHIPS ONLINE
Become Your Patients Fan.
• Post pictures of patients (with
permission)
• Congratulate their
accomplishments
• “Cavity Free Club”
60. Internet Marketing 101
You Will Learn…
GETTING FOUND
PATIENT ACQUISITION
Easily and On Top
Building a Presence that Attracts
•Your Website
•Local / Maps / Directories
•Discovering Social Media
PATIENT RETENTION
Building Relationships Online
•Telling Your Story
•The Three Rules of Social
•Becoming Your Patient’s Fan
•Branding
•Establishing Your Voice
•Reputation Management
•Becoming an Authority
•Use Pictures & Video
STAYING CURRENT
Beyond the Regular Appointment
•Keeping Your Website Fresh
•Frequent Social Media Posting
•Engaging with Events & Contests
61. STAYING CURRENT
BEYOND THE REGULAR APPOINTENT
• Keep a “fresh” website
• Stay active on Social Media
• Engage your “audience”
62. STAYING CURRENT
BEYOND THE REGULAR APPOINTENT
Keep a “Fresh” Website.
• Keep your website up to date
• Recent coding (website over 3 years
old?)
• Periodically update content
• Get a blog
Stop thinking of your website as a static document.
63. STAYING CURRENT
BEYOND THE REGULAR APPOINTENT
Stay Active on Social Media.
• How often should you
post?
• Don’t let your audience
forget about you
• Don’t be boring.
Worry more about under-posting, not over-posting.
64. STAYING CURRENT
BEYOND THE REGULAR APPOINTENT
Engage your Audience.
•
•
•
•
Awareness Campaigns
Social media contests
Candy Buy Back
Holidays & Seasonal
The captain of the ship looked into the dark night and saw faint lights in the distance. Immediately he told his signalman to send a message: "Alter your course 10 degrees south." Promptly a return message was received: "Alter your course 10 degrees north." The captain was angered; his command had been ignored. So he sent a second message: "Alter your course 10 degrees south--I am the captain!" Soon another message was received: "Alter your course 10 degrees north--I am a seaman third class Jones." Immediately the captain sent a third message, knowing the fear it would evoke: "Alter your course 10 degrees south--I am a battleship." Then the reply came: "Alter your course 10 degrees north--I am a lighthouse." There are plenty of voices shouting at us through the fog. We need the clear and solid voice of a lighthouse in our lives – a friend who is there with the right advice about where to go and how to get there. - Sometimes staying the course isn’t the best option – especially if the seas are unlear
Interface Message ProcessorThis is a router, built for ULCA
Kids in practices with iphones & ipadsCES – internet connected devicesThe democrditization of information – from scientist & programmers to kidsThe internet has changed everthingHow we get info-how we communicate with one another (cell phones?)How businesses communicate with one anotherHow we make purchasing decisions
A full page ad in Manhattan can cost $92,0000 a year.Read Internet/ Technology statsLitterally the first time in history when you can get the very first moment of a persons waking day and the very last.
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.