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Great Place To Work®
                                                                                     Conference
                                                                           Case Study: MakeMyTrip



Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip
                                                              • India’s leading online travel company
                                                                that has revolutionised the travel
                                                                industry over the years.

     • Founded in the year 2000 by Deep Kalra, launched the India
       operations in 2005, following its success in the US.

     • Aims at offering a range of best-value products and services
       along with cutting-edge technology.

     • Created to empower the Indian traveller with instant booking and
       comprehensive choices.


Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Core beliefs of the Leadership team


                                                                            Building a
                                                                              strong
                          Employees are                                      Cultural
                                                                            Foundation
                                   key                                         that
                            stakeholders                                   symbolises the
                                                                              values
                                                                              of the
                                                                           Organisation.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip Values – A FIT RECIPE
                                                                Empow      Accounta
                                                                erment       bility


                                         Passion
                                                                                       Fun @
                                           for
                                                                                        work
                                         Winning




                                 Integrity                                                Innovation




                                         Customer
                                                                                      Teamwork
                                         centricity


                                                                           Respect
                                                              Excellence     for
                                                                           People
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip – Symbolising A Unique Culture




              Ownership


                                                            Autonomy to
                                                            make decisions




                        Fun @ Work                                           Passion for Winning

Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Values driven by the Leadership Team



                                                                       Co-Founder
                                                                       Keyur Joshi
                                                                          Is the
                                                                        Chief Fun
                                                                         Officer




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Ownership – in the Real Sense
    70 % Employees have been given ESOPs at MakeMyTrip




                                                                           “My dad got his first set of stock
                                                                            option at 46 and me at 26 –
                                                                            how cool is that?”
                                                                                    - Divya Nambiar.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Autonomy & Freedom to try New Ideas
        Amitoj Singh
           -    A young lad in his late 20’s conceptualised a new business idea of starting a new
                business vertical of Rail and Bus business travel.
          - He got complete Trust, Support and Guidance from the leadership team and could
        successfully implement this idea.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Unique Experiential Learning
          • Interesting & Exemplary ways of Learning:
                          - Eg: a seller at MMT who has a target of selling 50 Kashmir
          packages every month is actually sent to every place and location on the
          itinerary for him to be truly trained on the product and destination.

          • Every year close to 10% employees in the organisation get such an
            opportunity.
          • Last year a team of close to 30 sellers went on a 9 country tour to Europe
            to learn, understand and truly experience the place.
          • Post the “Study Tour” trippers had specific targets to achieve from these
            locations.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Encouraging Innovation
      • Experiment & Innovate is the message -                its understood that
            mistakes and learning from them are an integral part of this journey

            Eg:Hackathon :
               participants coded for 24 hours
               at a stretch.


             - The brief : make at least 1 app & make it live in 24 hours.
             - The evaluation criteria: the app should be thorough, simple
               and innovative.
    The 24 action-packed hours of this Hackathon witnessed 21 live apps with Tomcat
    configurations, 87 deployments & 11,436 lines of code generated.

                            This happened over 200 emptied cans of energy drinks!


Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Developing Talent Pipeline
       • Talking Talent Process

                       - Identifying high potentials
                       - Creation of Individual Development Plans
                       - Special assignments
                       - Coaching sessions




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Motivation through Rewards & Recognition
     •     Halla Bol (R&R) mails
     •     Peer to Peer recognition mails
     •     Customore mails
     •     Raving Fans
     •     Query Champion
     •     Monthly Quizzes winner
     •     Thanksgiving Day
     •     Appreciation from CEO mails
     •     Trip reward on achievement of sales target




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
We are in this Together !

                            Handling Key Challenges & Collaborating for Success




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Key Learnings from MakeMyTrip
          • Empower & Encourage
          • Maintain balance between freedom to experiment & accountability.
          • Be ready to take Risks.

         The visionary leadership and the passion of employees ensures that it
                   never stops Dreaming and never stops Winning.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Global Headquarters                                       India Office




                                           Join the conversation




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
                                                                            greatplacetowork.in

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Make My Trip Case Study Presentation- Mumbai, August 2012

  • 1. Great Place To Work® Conference Case Study: MakeMyTrip Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 2. MakeMyTrip • India’s leading online travel company that has revolutionised the travel industry over the years. • Founded in the year 2000 by Deep Kalra, launched the India operations in 2005, following its success in the US. • Aims at offering a range of best-value products and services along with cutting-edge technology. • Created to empower the Indian traveller with instant booking and comprehensive choices. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 3. Core beliefs of the Leadership team Building a strong Employees are Cultural Foundation key that stakeholders symbolises the values of the Organisation. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 4. MakeMyTrip Values – A FIT RECIPE Empow Accounta erment bility Passion Fun @ for work Winning Integrity Innovation Customer Teamwork centricity Respect Excellence for People Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 5. MakeMyTrip – Symbolising A Unique Culture Ownership Autonomy to make decisions Fun @ Work Passion for Winning Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 6. Values driven by the Leadership Team Co-Founder Keyur Joshi Is the Chief Fun Officer Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 7. Ownership – in the Real Sense 70 % Employees have been given ESOPs at MakeMyTrip “My dad got his first set of stock option at 46 and me at 26 – how cool is that?” - Divya Nambiar. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 8. Autonomy & Freedom to try New Ideas Amitoj Singh - A young lad in his late 20’s conceptualised a new business idea of starting a new business vertical of Rail and Bus business travel. - He got complete Trust, Support and Guidance from the leadership team and could successfully implement this idea. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 9. Unique Experiential Learning • Interesting & Exemplary ways of Learning: - Eg: a seller at MMT who has a target of selling 50 Kashmir packages every month is actually sent to every place and location on the itinerary for him to be truly trained on the product and destination. • Every year close to 10% employees in the organisation get such an opportunity. • Last year a team of close to 30 sellers went on a 9 country tour to Europe to learn, understand and truly experience the place. • Post the “Study Tour” trippers had specific targets to achieve from these locations. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 10. Encouraging Innovation • Experiment & Innovate is the message - its understood that mistakes and learning from them are an integral part of this journey Eg:Hackathon : participants coded for 24 hours at a stretch. - The brief : make at least 1 app & make it live in 24 hours. - The evaluation criteria: the app should be thorough, simple and innovative. The 24 action-packed hours of this Hackathon witnessed 21 live apps with Tomcat configurations, 87 deployments & 11,436 lines of code generated. This happened over 200 emptied cans of energy drinks! Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 11. Developing Talent Pipeline • Talking Talent Process - Identifying high potentials - Creation of Individual Development Plans - Special assignments - Coaching sessions Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 12. Motivation through Rewards & Recognition • Halla Bol (R&R) mails • Peer to Peer recognition mails • Customore mails • Raving Fans • Query Champion • Monthly Quizzes winner • Thanksgiving Day • Appreciation from CEO mails • Trip reward on achievement of sales target Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 13. We are in this Together ! Handling Key Challenges & Collaborating for Success Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 14. Key Learnings from MakeMyTrip • Empower & Encourage • Maintain balance between freedom to experiment & accountability. • Be ready to take Risks. The visionary leadership and the passion of employees ensures that it never stops Dreaming and never stops Winning. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 15. Global Headquarters India Office Join the conversation Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved greatplacetowork.in