This document provides an overview of the online travel company MakeMyTrip. It discusses that MakeMyTrip was founded in 2000 and provides online travel services in India and internationally. It operates through 59 retail stores across 37 cities in India. The document then outlines MakeMyTrip's product segments which include air travel, hotels and packages, and other segments like rail, bus, and car services. It provides market share data showing MakeMyTrip has 10% of the Indian OTA (online travel agent) market worth $1 billion. The document also discusses MakeMyTrip's promotion strategies, people including employees and customers, processes, and physical evidence like their office design, website and other tangibles.