Great Place To Work®
                                                                                     Conference
                                                                           Case Study: MakeMyTrip



Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip
                                                              • India’s leading online travel company
                                                                that has revolutionised the travel
                                                                industry over the years.

     • Founded in the year 2000 by Deep Kalra, launched the India
       operations in 2005, following its success in the US.

     • Aims at offering a range of best-value products and services
       along with cutting-edge technology.

     • Created to empower the Indian traveller with instant booking and
       comprehensive choices.


Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Core beliefs of the Leadership team


                                                                             Building a
                                                                              strong
                    Employees
                                                                              Cultural
                        are key                                              Foundation
                 stakeholders                                              that symbolises
                                                                           the values of the
                                                                            Organisation.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip Values – A FIT RECIPE
                                                             Accountability
                   Empowerment                                                 Fun @Work

               Passion for
                                                                                  Innovation
                Winning
                                                                                   Teamwork
                Integrity

                    Customer                                                       Respect for
                    Centricity                                                       People

                                Excellence                                    Excellence
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip – Symbolising A Unique Culture




              Ownership

                                                      Autonomy to make
                                                          decisions



                 Fun @ Work                                                Passion for Winning
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Values driven by the Leadership Team



                                                                     Co-Founder
                                                                     Keyur Joshi
                                                                        Is the
                                                                      Chief Fun
                                                                       Officer




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Ownership – in the Real Sense
    70 % Employees have been given ESOPs at MakeMyTrip

                                                                           “My dad got his first set of
                                                                           stock option at 46 and me at
                                                                           26 – how cool is that?”
                                                                                  - Divya Nambiar.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Autonomy & Freedom to try New Ideas
        Amitoj Singh

           - A young lad in his late 20’s conceptualised a new business
             idea of starting a new business vertical of Rail and Bus
             business travel.

          - He got complete Trust, Support and Guidance from the
        leadership team and could successfully implement this idea.


                                                                    Amitoj’s Video




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Unique Experiential Learning
          Interesting & Exemplary ways of Learning:
                - Eg: a seller at MMT who has a target of selling 50
          Kashmir packages every month is actually sent to every place
          and location on the itinerary for him to be truly trained on
          the product and destination.

          • Every year close to 10% employees in the organisation get
            such an opportunity.
          • Last year a team of close to 30 sellers went on a 9 country
            tour to Europe to learn, understand and truly experience
            the place.
          • Post the “Study Tour” trippers had specific targets to
            achieve from these locations.
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Encouraging Innovation
  Experiment & Innovate is the message - its understood
  that mistakes and learning from them are an integral part of this
  journey

      Eg:        Hackathon :
        participants coded for 24 hours
        at a stretch.
       - The brief : make at least 1 app & make it live in 24 hours.
       - The evaluation criteria: the app should be thorough, simple
         and innovative.
    The 24 action-packed hours of this Hackathon witnessed 21 live
    apps with Tomcat configurations, 87 deployments & 11,436 lines of
    code generated.
             This happened over 200 emptied cans of energy drinks!
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Developing Talent Pipeline
       Talking Talent Process

                       - Identifying high potentials
                       - Creation of Individual Development Plans
                       - Special assignments
                       - Coaching sessions




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Motivation through Rewards & Recognition
   •     Halla Bol (R&R) mails
   •     Peer to Peer recognition mails
   •     Customore mails
   •     Raving Fans
   •     Query Champion
   •     Monthly Quizzes winner
   •     Thanksgiving Day
   •     Appreciation from CEO mails
   •     Trip reward on achievement of sales
         target




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
We are in this Together !

                    Handling Key Challenges & Collaborating for Success




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Key Learnings from MakeMyTrip
          • Empower & Encourage
          • Maintain balance between freedom to experiment &
            accountability.
          • Be ready to take Risks.
          The visionary leadership and the passion of employees ensures
              that it never stops Dreaming and never stops Winning.




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Global Headquarters                                       India Office




                                           Join the conversation




Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
                                                                            greatplacetowork.in

Make my trip, final, bd version

  • 1.
    Great Place ToWork® Conference Case Study: MakeMyTrip Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 2.
    MakeMyTrip • India’s leading online travel company that has revolutionised the travel industry over the years. • Founded in the year 2000 by Deep Kalra, launched the India operations in 2005, following its success in the US. • Aims at offering a range of best-value products and services along with cutting-edge technology. • Created to empower the Indian traveller with instant booking and comprehensive choices. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 3.
    Core beliefs ofthe Leadership team Building a strong Employees Cultural are key Foundation stakeholders that symbolises the values of the Organisation. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 4.
    MakeMyTrip Values –A FIT RECIPE Accountability Empowerment Fun @Work Passion for Innovation Winning Teamwork Integrity Customer Respect for Centricity People Excellence Excellence Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 5.
    MakeMyTrip – SymbolisingA Unique Culture Ownership Autonomy to make decisions Fun @ Work Passion for Winning Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 6.
    Values driven bythe Leadership Team Co-Founder Keyur Joshi Is the Chief Fun Officer Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 7.
    Ownership – inthe Real Sense 70 % Employees have been given ESOPs at MakeMyTrip “My dad got his first set of stock option at 46 and me at 26 – how cool is that?” - Divya Nambiar. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 8.
    Autonomy & Freedomto try New Ideas Amitoj Singh - A young lad in his late 20’s conceptualised a new business idea of starting a new business vertical of Rail and Bus business travel. - He got complete Trust, Support and Guidance from the leadership team and could successfully implement this idea. Amitoj’s Video Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 9.
    Unique Experiential Learning Interesting & Exemplary ways of Learning: - Eg: a seller at MMT who has a target of selling 50 Kashmir packages every month is actually sent to every place and location on the itinerary for him to be truly trained on the product and destination. • Every year close to 10% employees in the organisation get such an opportunity. • Last year a team of close to 30 sellers went on a 9 country tour to Europe to learn, understand and truly experience the place. • Post the “Study Tour” trippers had specific targets to achieve from these locations. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 10.
    Encouraging Innovation Experiment & Innovate is the message - its understood that mistakes and learning from them are an integral part of this journey Eg: Hackathon : participants coded for 24 hours at a stretch. - The brief : make at least 1 app & make it live in 24 hours. - The evaluation criteria: the app should be thorough, simple and innovative. The 24 action-packed hours of this Hackathon witnessed 21 live apps with Tomcat configurations, 87 deployments & 11,436 lines of code generated. This happened over 200 emptied cans of energy drinks! Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 11.
    Developing Talent Pipeline Talking Talent Process - Identifying high potentials - Creation of Individual Development Plans - Special assignments - Coaching sessions Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 12.
    Motivation through Rewards& Recognition • Halla Bol (R&R) mails • Peer to Peer recognition mails • Customore mails • Raving Fans • Query Champion • Monthly Quizzes winner • Thanksgiving Day • Appreciation from CEO mails • Trip reward on achievement of sales target Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 13.
    We are inthis Together ! Handling Key Challenges & Collaborating for Success Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 14.
    Key Learnings fromMakeMyTrip • Empower & Encourage • Maintain balance between freedom to experiment & accountability. • Be ready to take Risks. The visionary leadership and the passion of employees ensures that it never stops Dreaming and never stops Winning. Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  • 15.
    Global Headquarters India Office Join the conversation Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved greatplacetowork.in