Magento Update
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The document discusses Magento's omnichannel commerce platform and order management solutions. It provides performance metrics showing Magento 2.0 is up to 56% faster than previous versions. It also outlines features like distributed order management, omnichannel fulfillment, global inventory, and customer service tools. Additionally, it describes Magento's Retail Associate Platform for in-store associates to access inventory, process sales, and engage customers.
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Magento Update
- 1. Screen Pages Client Event February 9, 2016 Magento Commerce
- 3. Magento Omnichannel Commerce Platform Magento Solution Digital Commerce Retail Commerce Commerce Order Management The Magento Ecosystem and Community Marketplace Magento Resources Magento Partners Consulting Support Solution Technology HostingMagento U
- 4. Magento Omnichannel Commerce Suite Magento Omnichannel Commerce Suite Digital Commerce Retail Commerce Commerce Order Management Magento Community Edition Magento Enterprise Edition Magento Retail Associate Platform Magento Distributed Order Mgmt. Magento Store Fulfillment Magento Inventory Mgmt.
- 5. Magento Commerce by the Numbers $50B Enabled Commerce Volume 90,000+ Developers 5,200+ Certified Magento Developers 250,000+ Customers 3,000+ Enterprise Sites Worldwide 300+ Top-Tier Solution, Hosting, and Technology Partners #1 Platform Share of eCommerce Sites Alexa Top 100K / Top 1 Million Internet Retailer Top 1000 Internet Retailer B2B 300 Growing and Profitable Backed by Permira Funds
- 6. The World’s Most Innovative Retailers RUN ON MAGENTO
- 8. Open & Flexible Leading Time to Market Leading Cost of Ownership Vibrant Global Ecosystem Low Risk, Future Ready Winning Approach to Market: Magento Commerce
- 10. AVAILABLE SINCE NOVEMBER 18TH
- 11. Magento 2.0 Trained Solution Partners 2J Commerce Absolunet acidgreen Alpenite Alpine Consulting Ampersand AOE Astound Commerce ASTRIO agency Atwix August Ash Balance Internet Bluecom Briteskies CIGNEX Datamatics Classy Llama CLEARgo comwrap Copious Creative Corra Creatuity Crimson Agility CueBlocks Customer Paradigm Cybadge DCKAP DEG digital Demac Media Divante dotSource Eguana Commerce Embitel Entrepids eWave Experius EYStudios Flagbit KG FLATz Forix Gorilla Group Guidance i95Dev IE Agency Inchoo Infinity Technologies Irish Titan ISM eCompany Kega Kensium KPMG Crimsonwing Krish Technolabs Le Site Lyons MediaCT mediawave Netstarter netz98 Northern Commerce On Tap On4U Global One PHOENIX MEDIA Rockwell Online Visions Optaros ParadoxLabs Perficient PHPro PulsarFour Redbox Digital Redstage Rocket Web Screen Pages ScandiWeb Session Digital Sevenlike ShopWorks Silk Software Sitewards SmartOSC Smile SNOWDOG Something Digital Sooryen Space 48 STAR Digital Summa Solutions TechDivision The Pixel Tryzens Unic AG Vaimo Web Solutions NYC WEBFORMAT Webjump Design Webqem Youwe 97
- 12. Magento 2.0 Extension Developers
- 14. Magento 2.0 Product Overview
- 15. Next-Generation Digital Commerce Open Flexibility Business Agility Scale & Performance
- 17. Improved Architecture Faster Time to Market Easier Customization Easier Upgrades
- 18. Streamlined Checkout Assumed guest checkout Order summary with product images
- 19. Streamlined Checkout Registered customers automatically identified, however can choose to proceed as Guest
- 20. Easier PCI Compliance Enterprise Edition only:
- 21. Enriched Merchandising with Video • Add videos from YouTube and Vimeo for product description • No integration required
- 22. Enhanced Performance and Scalability Enterprise-grade Scalability • Standalone master databases for subsystems • Compatibility with MySQL cluster • Support for more concurrent store admin updates Faster Performance • Integrated varnish full page caching • Optimized code and images • Faster store Admin
- 23. Measurable Results: Performance Checkout End-to-End Performance (Multiple Steps) Catalog End-to-End Performance (First View) 2.25 2.40 2.47 2.54 2.23 1.06 1.24 1.32 1.26 0.99 0.00 0.50 1.00 1.50 2.00 2.50 3.00 Home page Simple product Configurable product Category page CMS Seconds 8.22 6.50 5.89 4.00 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 Customer Checkout Guest Checkout Seconds Up to 56% Faster 38% Faster Magento 1.14.2.2 Magento 2.0
- 24. Measurable Results: Scalability 0 50 100 150 200 250 300 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 +42% +150% +22% +117% Next Gen with PHP5.6 Orders Per Hour (Thousands) Next Gen with PHP7 Jan 2016 Catalog Views Per Hour (Millions) Next Gen with PHP5.6 Next Gen with PHP7 Jan 2016 Magento 1.14.2.2 Magento 1.14.2.2 + 2.1m + 135k
- 25. More Efficient Admin UX • Modern flat design • Touch friendly • Improved usability
- 26. Fast Data Access with Configurable Views Turn On/Off Columns Save Different Views
- 27. Easy, Guided Product Creation Configure attributes all in one place Wizards ensure you enter required information
- 28. Magento 2.0 Merchants Now Live
- 29. NOW 4X FASTER Improved Product Import and Export
- 30. Magento 2.0 Solution Partner/Developer Benefits
- 31. Built on Popular Technologies Version Update Officially Supported New Technology Added
- 32. Easier Customization and Integrations Modular Code Base Service Contracts APIs
- 33. Easier Front-End Customization Multi-level theme inheritance: • Create a new theme by specifying changes to an inherited base theme • Simplifies customization, reduces code duplication
- 34. Modern Platform Architecture Improved design makes adding new functionality and upgrades easier • More stable interfaces reduce breakage when upgrading • Standalone installer checks for conflicts
- 35. 2016 Roadmap
- 36. • Staging and preview • Improved search • Enhanced CMS • More promotion types • More sophisticated personalization and segmentation Roadmap: Strategic Themes 2016
- 37. It Takes an Ecosystem
- 38. Magento 2.0: Training Fundamentals of Magento 2 Development • On Demand | Units 1-6 • Classroom Add On – Next class London Feb 16 -18 Core Principles for Theming in Magento 2 • On Demand | Units 1 -3 • Online Instructor Led (Q1 2016) Managing Your Magento 2 Store • On Demand | Units 1-8 • On Demand will be rolled out in French starting Feb 8 • Classroom Add On (Q2 2016)
- 39. Magento Commerce Order Management Overview Charles Heal
- 40. Growing Retailer Focus on OMS1
- 41. Top Retail Order Management Investment Drivers The “must have” feature list To support buy-online, pick-up-in-store program To enable us to fulfill online orders from our physical stores To support the rollout of additional web distribution centers To support shipping to a store To enable a single view of inventory across channels To enable drop shipping from suppliers To enable drop shipping from marketplace sellers To enable a single view of customer orders across channels To replace an existing legacy or homegrown system To enable store associates to place orders from the online channel To enable omnichannel returns 40% 38% 38% 38% 32% 25% 21% 21% 22% 14% 8% Source: Forrester Research
- 43. Magento Commerce Order Management Magento Payments & Fraud Distributed Order Management • Order state & event management • Order orchestration & routing, • Partial shipments, order splitting • Presales, backorders, returns Omnichannel Fulfillment • Ship-from-store • Store pickup, click & collect • Ship-to-store • Pick-and-pack • Carrier integration Global Inventory • Track inventory at any node • Stores, vendors, DCs • In-transit inventory • Intelligent sourcing and allocation Customer Service • Order details/ status lookup • Order modification & cancellation • Appeasements/ refunds/ credits • Order escalation workflow Web Mobile Store Network Customer Service Marketplace External Fulfillment Network Store Network Dropship Network Internal Fulfillment Network
- 44. Magento Retail Associate Platform Endless Aisle • Shop all products across the brand • Save-the-Sale transactions • Inventory visibility Mobile POS • In-aisle commerce experience • Line-busting • Rapid checkout Clienteling • On-brand customer engagement • Customer interaction tracking • Associate activity management Store Fulfillment • Easy under interface and process flow • Ship-from-Store • Buy-Online, Pickup-in- store
- 45. Magento Retail Associate Platform
- 46. Highly flexible, Ability to work across channels and platforms Core part of Magento Commerce platform Digital Commerce Retail Commerce Magento Commerce Order Management
- 47. Magento Commerce: Focused on Your Success $ Customer Experience Profitability Metrics
Editor's Notes
- Magento has evolved… fast. To meet your future needs Clients and Partners are at the centre of our strategy Profitable and well-funded Providing the next generation of global commerce solutions Magento Commerce is singularly focused on ensuring merchant success across channels
- Magento Commerce is now an independent company backed by the Permira funds – which we announced on November 2nd. My name is Charles Heal. I am Head of Sales & Business Development at Magento Commerce… I joined Magento as an independent company, following eBay split. 10 yrs in eCom including Amazon, GSI Commerce, eBay and eBay Enterprise... Longexperience in omnichannel. I am joined today by HILLARY.. HILLARY is..... [SHORT INTRO NOTES] We want to talk you through 3 key topics.. Corporatenews, the new Magento Digital Commerce platform and our Commerce Order Management solutions. We will take questions between each section. As an independent company, we will FOCUS: On customers Partners Leadership Omni-Channel Products and Solutions Permira is a 30 year old private equity firm, $28B invested Global in scope: London, Tokyo, Seoul, Hong Kong & U.S. Knows Retail: Hugo Boss, Valentino & Dr Martens Knows Tech: Informatica, , Genesys, Ancestry.com, TeamViewer,, Metalogix They see the true potential of Magento and we are excited to work with them as we take Magento to new heights.
- As an independent company, Magento Commerce is going to market with an expanded portfolio of products that ensure that retailers of all sizes have more room to grow
- Digital Commerce – Engage Consumers across all channels Magento Community Edition and Magento Enterprise Edition Commerce Order Management : Connect the Customer with what they want……When where and how they want it! Cloud Based OMS, easily and globally deployed Integrated into Digital Platform Dyson, Dolby, Luxottica, Brown & Foreman, Magento is Retail Innovation group funded by eBay Inc, aquired by Magento (Steve Y) Bring Digital to Physical – Rebecca Minkoff, Leading with practical solutions that allows stores and store agents meet the needs of digital consumer] Our Retail Commerce solutions are available as an affordable and highly flexible add-on to the COM platform. Allowing clients to integrate omnichannel ordering, instore ordering and client-telling into their commerce platforms The Store of Future is available today….And it’s powered by Magento !
- $50B in Enabled Commerce Volume, $250,000 clients, 75+ countries, 20+ verticals With 26% share of the Alexa Top 1M site #1 on all the Internet Retailer lists Even in verticals where we are just starting to focus on: \ IR B2B 300, again double the clients to the next closest competitor. We don’t do it alone: 300+ solution and technology partners And over 70 thousand developers – 5200 of whom are Magento Certified The true secret of Magento’s success
- You can see this recognition and momentum in the innovative retailers around the world who run Magento – precisely for the reasons I just mentioned. Merchants like Coach, Hermes Nestle, Robert Dyas Ryman, Rosetta Stone, Havey Nichols and Missguided, have looked to Magento to help them deliver innovative customer experiences and to grow KILL Many like Lafuma, Hermes, Vivarte, SNCF, Undiz right here in France
- Magento has evolved… fast. To meet your future needs Clients and Partners are at the centre of our strategy Profitable and well-funded Providing the next generation of global commerce solutions Magento Commerce is singularly focused on ensuring merchant success across channels
- I’d like to invite Hillary on stage to talk to you about our next generation platform which is live today and is transforming the eCommerce marketplace
- Envisioning the Next Generation Platform
- It’s great to see all the excitement around Magento and the enthusiasm of our ecosystem It’s no surprise that the community is rallying around Magento 2.0. Because the community played such a central role in shaping its development In fact we’re seeing great momentum already with 3,000 downloads of the Magento 2.0 Enterprise Edition and 120,000 downloads of the Magento 2.0 Community Edition
- As of today, we have 97 Magento Solution Partners that have been trained on Magento 2.0. And we’re adding more virtually every day. These partners know the platform, and they are your best resource for migrating your existing Magento store, or if you’re new to Magento, launching a new site using the world’s most flexible, scalable, customizable platform: Magento 2.0.
- One of the strengths of Magento is its extensiblity where SI’s and merchants can plug in ready-made code in the form of extensions We’re thrilled that all of these extension developers jumped in and delivered extensions that you can use right now. I want to extend a special thank you to all the folks on this and the next slide who have lent their expertise to ensuring that M2 has the best and brightest extensions from the start
- These developers and technology partners from around the world are making key functionality available for all major categories so that with the launch of Magento 2.0, merchants have access to everything they need to run a successful business
- Now let’s dig into the highlights of Magento 2.0.
- In developing Magento 2.0, we were fortunate to have an incredible foundation to build upon. But to stay ahead of a changing landscape, we knew we had to do even more to help customers grow, innovate and adapt at scale. That’s why we placed so much emphasis on ensuring that Magento 2.0 would deliver innovation through our open flexible platform, business agility that retailers need, and scalability & performance for our customers.
- Let’s walk through highlights of Magento 2.0’s benefits for each key group in our ecosystem, starting with merchants.
- For merchants, these improvements will enable faster time to market, greater flexibility to create engaging and unique shopping experiences and easier upgrades to ensure you have access to the latest functionality to help your business grow
- Best-in-class checkout to improve conversion rates Two-step, intuitive flow Easier customizations Improved payment gateway integration To start, we automatically assume Guest Checkout, which is an industry best practice that saves shoppers a step They can also visually preview items in their cart during the checkout process to reduce cart abandonment
- Registered customers are automatically identified via their email address and have the option to login to use their saved account information for faster checkout, or they can continue with a guest checkout
- Speaking of checkout, we’ve made a number of improvement to payment gateways Now Magento2 supports only: Third-party embedded APIS iFrame hosted by a third party And third-party hosted payment page All of which makes it easer for merchants to achieve PCI compliance
- In terms of improving product page experience for shoppers … You can enhance your product merchandising and create a more immersive experience for your shoppers by adding product videos. You can do this by simply adding your YouTube or Vimeo URL’s – no development or integration required
- As we’ve communicated in the past, we took a comprehensive approach to improving performance and scalability for both the shopping experience and the backend Admin…
- These changes have delivered measureable improvements in page load performance for catalog and checkout pages. Catalog pages display up to 56% faster than page load times on Magento Enterprise Edition 1.14.2. The full checkout flow is also 28%-53% faster for registered and guest checkouts.
- In terms of scalability, you can see that catalog scales to 3.5M page views/hour – which is 150% more than Magento 1 Magento 2.0 scales to 250K orders/hour which is 117% more than Magento 1
- If you had installed Magento2 from our public GitHub, you may have seen that Magento2 Admin Panel now has the New Look& Feel. According to the modern trends Admin Panel has modern flat design, it is more touch-friendly and we constantly improving the usability of the system.
- An example of the improvements made to the admin is the new configurable data tables for products, orders and customer data. Now any user of the system can configure and customize columns and turn on/off those that are most useful. After they’ve configured the columns exactly how they want them, they can save that view and get back to it with a single click.
- Also we have dramatically improved the product creation flow, Allowing you to create variations by size, color etc and creation products based on many attributes as needed on the fly.
- Not only has the platform been generally available since November 18th but we have over a dozen merchants live on the new Magento platform some of whom you see here and many more coming online in the next few months.
- You may remember the “Buy a Feature” game last year, product import/export was your top vote and we’ve now made it easier and faster to work with. Now it supports the update of the cross-sells, up-sells, and related products with multiple values per SKU Multiple images can be imported both from local and external storage Multiple custom options can be imported in a single row And simplified import of the configurable products and their prices Did we mention it’s 4 x faster
- Let’s turn now to how Magento 2.0 is going to make life better for Magento solution partners and developers.
- Magento 2.0 is a modern, mature platform that uses popular frameworks and coding patterns, and adheres to industry coding standards -- which makes it more accessible to developers allowing them to build engaging sites. We’ve just released Magento 2.0.1 – we fully support PHP 7
- Magento 2.0 also offers new ways to simplify customizations… through modular code base, service contracts & API’s
- In addition to multiple responsive themes out of the box, We’ve also simplified the front-end customization process with multi-level theme inheritance. [CLICK] Create a new theme by specifying changes to an inherited base theme Simplifies customization by focusing on changes only Reduces code duplication Enables fast creation of themes for Multi-brand businesses International expansion Special campaigns
- Speaker: Paul Our more modular code base, service contracts, and other architectural changes also means that there is less risk of breakage when upgrading between Magento 2.0 releases or adding new extensions. This will give you the freedom to upgrade more frequently and turn to the Magento ecosystem for new features and capabilities to grow your business. And, we’ve made the actual upgrade and installation process better with a new standalone installer that will check for required code and potential conflicts before starting. This let’s you know what changes may be needed upfront, so there are no “surprises” when you install new code.
- My last piece of business is sharing a brief overview of our 2016 Roadmap for Magento Digital Commerce.
- Here are the main strategic themes we’re focusing on… (speak to bullets) I also want to highlight a major shift in our release strategy as we move from Magento 1x to Magento 2x. We are committed to a quarterly release cadence which will include new functionality with each release. In the weeks and months ahead, we’ll provide visibility into what’s coming by quarter. You’ll know what we’re building into the platform, which will help you avoid investing in unnecessary development. You asked for greater visibility into our plans, and with Magento 2.0, you will have that.
- I’ll close my presentation with this message: it takes an ecosystem to realize the potential of a platform. Magento’s success has always been directly tied to the talent, commitment, and passion of the community. Magento 2.0 was built with your input to meet your needs. But the release of the platform is just the beginning. By definition, a platform is meant to be built upon, and now it’s your turn to build. The resources are in place to help you…
- Our Magento U training team has developed a full curriculum of both merchant- and developer-facing courses to help you learn the platform from the inside out. Note that on demand courses are available right now to help you get up to speed fast. We hope you’ll dive in just as soon as you get back from this conference…I think you’re going to love discovering everything we’ve baked in to Magento 2.0. We’ve also got great news for those merchants who want to put their stores on the new platform as soon as possible…
- Key Message: We will show you a new tool, which we piloted in Europe over the last 3 years It is designed to solve complex commerce projects and Will hopefully enable you to win more clients beyond a webstore project using a core Magento product Personal introduction Some of you I have already met… but just very briefly 5 years@Amazon building the MP biz and managing enterprise clients 4 years with eBay and eBay Enterprise developing full-service and OMS solutions for international brands and retailers. I have sold “SI” type projects and managed clients during the lifecycle of the project. OMS is about much more than selling a simple development project. It is about understanding the the interactions between multiple facets of your clients business, matching those needs and then implementing and being a strategic growth partner.
- So what functionality is expected in an OMS It reads as the template for our development roadmap and the features we did build
- Magento Commerce Order Management is: a modular Saas based platform with out of the box connectors to Magento Digital Commerce that provides centralized inventory, order and fulfillment capabilities that enable mid-market commerce business to deliver omnichannel experience to the customer It is ideal for any commerce business that is looking to: expand digital or physical footprint – new commerce channels, new stores expand global footprint – expand into new geographies with online and or physical stores expand fulfillment operations – looing to ship from store, add more drop shippers or distribution centers Generally on OMS: Connecting Orders <> Inventory Becoming source of truth of order and inventory data Providing global visibility and best info for CS Unique feature of Magento COM: - Payments & Fraud with its liability shift
- The Magento Retail Associate Platform is: a modular based retail-focused Associate tool and platform with Best-in-class UI developed by mobile experts – intuitive – easy to learn and use designed to work with any retailer backend data source
- The Magento Retail Associate Platform is: a modular based retail-focused Associate tool and platform with Best-in-class UI developed by mobile experts – intuitive – easy to learn and use designed to work with any retailer backend data source Our easy to use interface provides store staff with the freedom to drive sales in-store, engage customers and manage their omnichannel orders all through a very simple and customisable interface. Instore engagement is key. Understanding where and how customersto orders will be fulfilled and providing customers full access to all your inventory. This is about: Meeting demand Optimizing costs Beating the opposition
- This is important.. Most clients: Have multiple platforms …. Have different POS solutions Joining the dots is key to success. Magento now empowers you to do this
- 1. Magento has evolved… fast. To meet your future needs. Profitable and well-funded 2. Clients and Partners are at the centre of our strategy, Providing the next generation of global commerce solutions 3. Magento Commerce is singularly focused on ensuring merchant success across channels And finally…you have to make money! The head of “ecommerce” is now the head of the digital experience. The Digital Experience is the essence of the Enterprise Strategy in Retail! Any retailers/brands who believe that they are "silo" focused wont make it. We firmly believe this and are growing with our clients as part of this vision. Our clients and partners are at the centre of our strategy. this is our firm focus and will remain so