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FAS: 29 juni - Magento Enterprise

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Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.

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FAS: 29 juni - Magento Enterprise

  1. 1. Our eCommerce story
  2. 2. What’s your eCommerce story?
  3. 3. What You Should Expect from an eCommerce Platform • Custom design to support your brand • Support large or complex product catalog • Content Management System – you manage the day-to-day updates • Integration with existing business systems • Extensive search and navigation capabilities • Built-in marketing campaigns • Scalable platform • Multiple payment options, multi-national, performance
  4. 4. Magento Product Line
  5. 5. Source: Tom Robertshaw, Meanbee www.meanbee.com World’s Leading Platform
  6. 6. Magento Enterprise: Merchants Overview
  7. 7. Magento Enterprise: Merchants Overview in the Netherlands
  8. 8. Magento Enterprise: Merchants Overview in the Netherlands
  9. 9. Magento Enterprise: Merchants Overview in the Netherlands
  10. 10. Magento Enterprise: Merchants Overview in the Netherlands
  11. 11. Magento Enterprise: Merchants Overview in the Netherlands
  12. 12. Magento Enterprise: Merchants Overview in the Netherlands
  13. 13. Magento Enterprise: Merchants Overview in the Netherlands
  14. 14. Magento Enterprise: Merchants Overview in the Netherlands C4ME Euroshoe Group Euretco Blinck Intl Pot en Mand Scotch & Soda Duijvestein Peek Traffic E-gab Nelson Schoenen Stamhuisgroep KLM Pearson Mosadex Sportshopdirect Lief Lifestyle Sligro Food Webprint Oppido Moka Internet McGregor Hunkemöller Coulisse EDG Media Formido Wijnland Tennis Planet Intl New Bike NDC Mediagroep B32 Group
  15. 15. Magento Enterprise
  16. 16. Magento Enterprise Features Product Catalog Easy-to-use, Permission Based Admin Panel Security & Standards Compliance Marketing Tools Infrastructure & Back-end Integration Consumer Experience & Design Performance
  17. 17. Untamed Creativity with Magento
  18. 18. Managing the Product Catalog • Easy to use admin tools – Content Management System • No technical knowledge necessary • Version Control – Attribute Management – Personalized content based on user profiles – Content staging - merge to the live site on-demand or scheduled – Admin controls of publishing privileges
  19. 19. Marketing Tools • Turn browsers to buyers – Promotions – Product Suggestions – Consumer Generated Product Reviews and Ratings – Upsell and Cross-sell Tools – Email marketing
  20. 20. Upsell and Cross-sell
  21. 21. Customer Engagement • Targeted marketing campaigns • Promotions • Wish Lists and Gift Registries • Loyalty and Rewards Points programs
  22. 22. Customer Loyalty Features at Work – B2C
  23. 23. Customer Loyalty Features at Work – B2B
  24. 24. Customization at Work
  25. 25. Taking Full Advantage of Magento • Private Sales/Flash Sales • Product and catalog management • Back-end integration • Innovative customization
  26. 26. Seamless Integration Back-office Integration and Infrastructure Support – Admin Capabilities • Track and Review Admin Actions • User Friendly Admin Dashboard – Integration with Third-party Applications • ERP • CRM – Reporting and Analytics
  27. 27. • Performance Features – Full Page Caching for All Users – Caching of Content for Category, Product and CMS Pages – Solr Search – PHP Accelerator – Order Archiving • Security / Compliance – PA-DSS Compliant • Aids Merchants in Achieving PCI Compliance • Strong Data Encryption Performance and Security – The Dynamic Duo
  28. 28. Scalable Performance Over 1,000 Orders per Hour Over 10,000 Skus 1 Million page views/day 1,000,000 unique SKUS 5,000 orders/day
  29. 29. Multiple Sites with One Instance Magento Flexibility • B2B with B2C • Multi-brand / multi-sites • Special VIP sites • Multi-national sites (localized language/currency)
  30. 30. The Latest Magento Enterprise Features Always improving, always giving you the advantage • Auto-generated coupon codes • Backup and rollback • REST APIs • Visitor segmentation • Multiple wish lists • Managing orders by SKUs
  31. 31. The Latest Magento Enterprise Features Auto Generate coupon codes allow you to create a promotional campaign where you can send out unique coupons to each person on your marketing list, or whoever it is you wish to send them to.
  32. 32. The Latest Magento Enterprise Features Backup & Rollback Manage and schedule a variety of backup operations with the option to roll back the changes: System backup Database backup Database and media backup This is particularly useful when testing new modules or customizations, or when upgrading to a new version of Magento. You can review specific customizations and their impact on the new code.
  33. 33. The Latest Magento Enterprise Features Magento REST API allows managing a number of features, namely: ■Managing customers. ■Managing customer addresses. ■Managing products. ■Retrieving sales orders. ■Managing inventory.
  34. 34. The Latest Magento Enterprise Features Advanced Visitor Segmentation enables businesses using Magento Enterprise to drive higher conversions among new site visitors who are not yet customers. Now merchants can apply powerful segmentation statistics (based on behavioural information such as cart contents and recently viewed and compared products) to target new visitors and convert them with compelling offers to join, purchase or complete a transaction.
  35. 35. The Latest Magento Enterprise Features Multiple Wish Lists Wish lists enable customers to keep track of their most coveted items and return to your site to purchase them quickly and easily. And because they can share their lists with their family and friends, you’re likely to gain new customers. Additionally, you can use wish lists to learn about your customers’ preferences and send them targeted promotions to increase conversions.
  36. 36. Join merchants from around the world and experience of the power of Magento Enterprise for your business.
  37. 37. Magento Training eCommerce with Magento Learn how to leverage eCommerce to enhance your business. This class is specifically designed for merchants . After attending this class you will be able to: • Recognize and understand the state of eCommerce and trends for the future • Analyze, plan and design your Magento site based on your specific requirements • Leverage the many features included in the Magento platform to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction and maximize the return on your Magento investment. Online, instructor-led course (4 two-hour sessions) $950 value Give your business card to me and you’ll be entered to win a free “eCommerce with Magento” class
  38. 38. Optional Slides
  39. 39. Magento Training • Recognize and understand the state of eCommerce • Analyze, plan and design a Magento site based on your specific requirements • Leverage the many Magento features to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction and maximize your return investment. eCommerce with Magento Give me your card and be entered to win a free seat at the “eCommerce with Magento” class - $950 value Class is instructor-led/online; 4 two-hour sessions
  40. 40. The Blurred Lines of Commerce
  41. 41. Reasons for Cross-Channel Shopping Want product immediately Want to see items before buying Want free shipping Find the best price Want easy returns
  42. 42. Mobile

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