New technology drives the need for new experiences. In this session, we’ll look at what the rise of open source means for retailers, and how retailers can take advantage of new technology such as Magento to deliver innovation. We’ll also discuss ways to enhance the user journey—from social to local and mobile commerce— while respecting the brand and avoiding lookalike sites. We’ll bring it all together through a case study from the B2B world that pushes the boundaries of traditional commerce.

2. CREATIVE:
COMPLEX:
COMMERCE:
RESPECTING THE
CUSTOMERS’ BRAND
WHILE INTEGRATING
NEW TECHNOLOGIES

3. A little about us.......
Session Digital / Magento Logos
Spice Girls slide

6. What makes Ecommerce effective?
Image from Magento slide of the separate componants
Image of consumer & brand
Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance
Purchasing ERP System Fulfillment
Web/ Content Marketing Customer Service
Development & Support

8. We‟re all
developers,
right?
Why should we
care about
brand?

10. Technology’s role?
Latest thing? Emperor's new clothes?
Images – some examples of ridiculous situations (eg over-engineered
Does this
things)
enhance the
brand?

12. So what is Branded Ecommerce?
Al’s Connected Spaces/Touchpoints

13. Technology
should not limit
your ambitions

14. Technology enhances brand
We believe:
that merchants should harness
in helping all merchants and
technology, compete, save time,
developers not the other way
around. Technology solutions just
share ideas, grow, and frankly
should be future-proof and meet
make more money—faster.
their needs, not enslave them
with confusion and costs.

15. What does this
mean for
merchants?
Branded
innovation....

17. What is Magento today?
• An eco-system of
• Magento
services and
Enterprise is
partners
not.... around your
• Built
needs
• An “Out of the Box”
• solution range of
Huge
additional „plug-in‟
• “One size fits” all solution
services
• • A ready made store
Wide range of
specialist partners

18. Why?
Ownership and Control

19. speed to tailored
market solutions
feature set ownership
What does that mean for business?

20. Licensing costs
Development budget
£££ £££
Licensing costs Development budget
What does that mean for business? Best use of budget

21. So why do clients love Magento?
A unique store for
a unique business
Image of crazy „store‟

24. Femininity Quality
Ease of wear Accessible
Effortless Chic

25. Huge real estate
given to hero
products

26. Ease /
Accessibility
Simple roll-over
product detail

27. Edgy / Attitude
Style
Exclusive / Aspiration
Edgy / Attitude
Style
Status / Exclusive

30. Friends Store

33. 100s of artists
Huge back catalogue
Global reach
Local market focus

34. UK
Germany
France
Italy
Spain
European consumer base

35. Technology enabling access

37. Fans want artists - not labels

38. Access to
exclusive QR
SESSION
contentCODE
Order at gig,
delivered to
home
Consumer choice

40. How flexible can Magento get?

41. 20 Depots
across UK
„000s of
customers
Add value
Tools/services
/technology

48. Targeted CRM Newsletters
• Relevance and Context
• Product Range, Prices
• Segmented by audience
• Dynamic Product Recommendations
• Expert Opinion

49. Thanks! Any
Questions?