Making the switch from Magento 1.X to Magento 2 Webinar was Organized by InSync, Plum Tree Group and CommerceBlend and was held on 22nd June, 2016. Magento 2.0 is a next generation digital commerce platform. Learn how to assess when to make the investment in starting on Magento 2.0 or transitioning from 1X to Magento 2. This webinar covered the following: - New Product Capabilities in Magento 2.0 - Key factors in assessing when to make the switch - A migration checklist & migration resources - Live merchant sites on Magento 2.0

1. Making the switch from
Magento 1.x to Magento 2.0

2. Today’s Presenters
Gene Ferriter
The Plum Tree Group
Solution
Specialist
Maria Delgado
CommerceBlend
Marketing
Specialist

3. Points to be addressed
1
Introducing
Magento
2
New Product
Capabilities in
Magento 2.0
3
Key factors in
assessing when to
make the switch
4
Live merchant
sites / case studies
on Magento 2.0
5
A Migration
Checklist
& Migration
Resources
6
Next Steps
7
Q&A

4. INTRODUCING MAGENTO

5. What is Magento?
Magento is an ecommerce platform built on open
source technology which provides online merchants with
a flexible shopping cart system, as well as control over
the look, content and functionality of their online store.
Magento offers powerful marketing, search engine
optimization, and catalog-management tools

6. Why Merchants Love Magento
Flexibility
Extensibility
Scalability
Ecosystem

7. Magento is the #1 Digital Commerce Platform
Provider for Fourth Straight Year
31 % of mid-to-large
companies rely on Magento
for their commerce platform,
more than any other vendor
including Demandware and
Hybris
Magento now powers
over 25% percent of all
ecommerce sites in the
Alexa top one million sites
list, more than any other
ecommerce platform
Magento has 45
customers with more
than $100 million in
annual online sales,
53% more than
Demandware

8. History of Magento
Life Began
2007
Enterprise Edition
2009
4 Million DL
2012
Went Responsive
2014
2008
Magento 1.0
2010
1.5 Million DL
2014
PHP 5.4
2015
Magento 2.0

9. What is Magento 2.0?
Next Generation Digital Commerce
Scale Agility Innovation

10. Why Merchants Love Magento 2.0
Key Features & Benefits
Engaging Shopping
Experiences
Intuitive Merchant
Experience
Enterprise Scale &
Performance
Modern Platform
Architecture

11. NEW PRODUCT
CAPABILITIES IN MAGENTO 2.0

12. New Product Capabilities in Magento 2.0
Better performance
• Full page caching - over 50% faster page load times
across many catalog and checkout pages
• Reduced table locking
Clean, modern code base
• 2.0 is much more modular and extensible
• More extensive and efficient APIs
Testing as part of the development environment
And many new features, including...

13. Streamlined Checkout – 2 Steps versus 5
Streamlined checkout boosts customer registrations,
conversion rates and sales

14. Easier PCI Compliance
Integrated payment gateways enable secure shopping
and easier PCI compliance

15. Easily Add Product Videos
• Video viewers are 1.7x
more likely to buy
• Video viewers have a
2.5x higher AOV

16. Built In Responsive Design
New responsive designs speed mobile-friendly site creation

17. Customizable Admin Views
Redesigned admin empowers teams to efficiently manage their stores

18. 4X Faster Product Import-Export
New business tools make product creation
faster and easier

19. Fast Access to New Functionality
New Quarterly releases keep
merchants on the leading edge
Staging & Preview
Improved Search
Enhanced CMS
More promotion types
More sophisticated
personalization and
segmentation
Better reporting

20. Magento 2.1 – Feature Enhancements
Staging &
Preview
Elasticsearch
Integration
Improved Payment
Integration

21. KEY FACTORS IN ASSESSING
WHEN TO MAKE THE SWITCH

22. Decision should be made based upon...
Site’s Performance Level of customization
Magento Version
Community Edition1.8

23. Site’s Performance
Consider SWITCHING to 2.0 if:
Site isn’t running smoothly (page load times)
Orders aren’t coming in or the overall checkout
process is troublesome.
You intend to adopt an omnichannel sales strategy
for your brand (marketing campaign management).

24. Level of customization
Consider SWITCHING to 2.0 if:
Your store depends on a wide variety of 3rd party
extensions (50+) or customized modules and themes.
Consider KEEPING your 1.x solution if:
Your store’s performance is fine and its current
version will still be supported by Magento staff.
Your store has advanced customizations, such as
inventory synchronization.

25. Magento version
Consider SWITCHING to 2.0 if:
Your store is implemented on unsupported
Magento versions
– Earlier than 1.8 for Community (extensions in
Magento Connect/Marketplace)
– Earlier than 1.13 for Enterprise
Consider KEEPING your 1.x solution if:
Your current Magento version was a recent
investment, is performing well and is yielding
the revenue you require. That said...

26. Magento 1.x Support for 3 Years
Nov 2015 2016 2017 Nov 2018
Support for Magento 1.x
Support for EE 1.13 and EE 1.14 for three years from
Nov 17, 2015 Releases to address bug and security
issues Year 3 support for EE 1.13 is for P1 issues only

27. Long-term benefits
Improve overall UX and performance of your site.
Increase traffic and conversions.
Modular code makes it easier to add features.
New admin interface makes it easier to add,
configure and manage products.
Get rid of legacy code and performance impedance.
Revitalize your digital business!

28. In short, 1 + 1 = 2.0
Engaging Shopping
Experiences
Intuitive Merchant
Experience

29. A MIGRATION CHECKLIST &
MIGRATION RESOURCES

30. Migration Components
Components Data Extensions Themes Customizations
Magento
Support
Migration
Tool
Connect
Marketplace
Magento 2 Code Migration Tool,
Training & Documentation

31. Steps to follow before migrating
1
Site Audit
2
Data Analysis
3
GAP Analysis

32. Migration Resources
Code Migration Tool
Automates most time-
consuming code, layout and
configuration conversion tasks
Can be extended and
customized for your project
Generates code that follows
Magento 2.0 Best Practices
Available at
http://github.com/magento/code-migration

33. Migration Resources
http://devdocs.magento.com/guides/v2.0/migration/migration-­‐overview-­‐how.html

34. LIVE MERCHANT SITES / CASE
STUDIES ON MAGENTO 2.0

36. VENROY
38% increase in the site
wide conversion rate
60% increase in the
mobile conversion rate
40% decrease in the
average page load times

37. “With a production schedule of only
eight weeks, we were able to use much
of Magento’s capabilities ‘out of the box’
to deliver a unique, mobile optimized,
brand experience.”
- Sean Venturi, Founder, Venroy

39. BYREDO
Transaction volume
increased 30%, AOV
increased 160%
Mobile sessions increased
50%, mobile conversions
increased 30%
Pages per sessionincreased
+50% and average session
duration was up 20%

40. “Magento 2.0 allows us to spend time on
creative rather than code. We can leverage
the back-end platform across our portfolio
while still delivering unique customer
experiences for each brand.”
- Rob Bostock, Director of Technology for SpaceNK
(a Manzanita Capital portfolio company)

42. SOL
Online revenue grew
104% during the first
six weeks
60% increase in the
mobile conversion rate

43. “We quickly realized that growing the
business meant growing the online business.
Magento opens up the possibility of using
technology to provide customers with the
same fun SOL experience online as they
get in-store. That’s the growth we want.”
- Jeanie Peterson, Co-Founder, SOL

44. ADDITIONAL RESOURCES

45. Get your migration toolkit!
Toolkit including:
• Why the switch will lead to higher ROI
• Case Studies (on detail)
• Step-by-step checklist previous to
installing the new version
• Time estimates for major cases
• ROI calculator
• Resources given by Magento
Go to website and download for free

46. UP NEXT...

47. Be sure to join us for the next webinar in the series:
Best Practices for Magento
Maintenance & Support
Organized by Insync, Phase3 Commerce
and Plum Tree Group
Review 10 best practices, including checking the
obsolescence of 3rd party extensions.
Assess the continuous delivery model and how it
may be a game changer for your operations
How to select a good partner

48. Time for Q&A