Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubsMarc-Anton Clavel
Previously worked with Adobe and now working with Teradata, I will present the benefits of both worlds and share some insights about previous projects and numbers.
Friendly discussions & challengers welcomed!
Tags: #CustomerJourney #BigData #Teradata #MarketingCloud #Adobe
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...e-dialog GmbH
Die Google Marketing Platform deckt alle digitalen Touchpoints wie keine andere Lösung ab. Fragen die bei diesem Vortrag beantwortet wurden:
- Was können die einzelnen Module?
- Wie spielen sie zusammen?
- Womit startet man am besten?
- Was sind die Vorteile der 360 vs der Free-Varianten?
- Wie können damit große Setups und Integrationen profitieren?
Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better ResultsMarketo
This webinar explores how to get great marketing data — data that is not only reliable and accurate, but also actionable. The webinar discusses sources for data capture, the importance of unifying and normalizing the data, and gets into how to take the next step and leverage sophisticated tools to make your data quality even better. For those of you starting your marketing data journey, this webinar is a great blueprint, and for those of you who have been in this day-in and day-out for years, this is a great reminder of best practices that are easy to fall out of if you’re not intentional about keeping up.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
Content with a Purpose: 10 Steps to Digital SuccessParallel Path
Hardy Kalisher, VP of Strategic Consulting and Business Development at Parallel Path, delivers "Content with a Purpose: 10 Steps to Digital Success" at TechMedia's Denver Digital Summit.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubsMarc-Anton Clavel
Previously worked with Adobe and now working with Teradata, I will present the benefits of both worlds and share some insights about previous projects and numbers.
Friendly discussions & challengers welcomed!
Tags: #CustomerJourney #BigData #Teradata #MarketingCloud #Adobe
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...e-dialog GmbH
Die Google Marketing Platform deckt alle digitalen Touchpoints wie keine andere Lösung ab. Fragen die bei diesem Vortrag beantwortet wurden:
- Was können die einzelnen Module?
- Wie spielen sie zusammen?
- Womit startet man am besten?
- Was sind die Vorteile der 360 vs der Free-Varianten?
- Wie können damit große Setups und Integrationen profitieren?
Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better ResultsMarketo
This webinar explores how to get great marketing data — data that is not only reliable and accurate, but also actionable. The webinar discusses sources for data capture, the importance of unifying and normalizing the data, and gets into how to take the next step and leverage sophisticated tools to make your data quality even better. For those of you starting your marketing data journey, this webinar is a great blueprint, and for those of you who have been in this day-in and day-out for years, this is a great reminder of best practices that are easy to fall out of if you’re not intentional about keeping up.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
Content with a Purpose: 10 Steps to Digital SuccessParallel Path
Hardy Kalisher, VP of Strategic Consulting and Business Development at Parallel Path, delivers "Content with a Purpose: 10 Steps to Digital Success" at TechMedia's Denver Digital Summit.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Christian Scharmüller's SMX presentation about "Advanced Google Shopping: Features, Tools & Hacks", discussing reporting options in the AdWords interface and how to use report insights to optimize Shopping campaigns. Questions? Contact us via info@smarter-ecommerce.com
The Black Jays Ventures team shares their POV on the current set of software tools that power modern ecommerce and emerging areas of interest in the evolving ecommerce landscape.
FOUR WAYS TO USE YOUR LINKEDIN PROFILE TO ATTRACT INBOUND B2B LEADSDavid Fornelli
Re-Think the Purpose of Your LinkedIn Profile
Rather than just create a profile that shows your job history and qualifications, create a profile that shows how you can solve your target audience’s problems and serve their needs. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Christian Scharmüller's SMX presentation about "Advanced Google Shopping: Features, Tools & Hacks", discussing reporting options in the AdWords interface and how to use report insights to optimize Shopping campaigns. Questions? Contact us via info@smarter-ecommerce.com
The Black Jays Ventures team shares their POV on the current set of software tools that power modern ecommerce and emerging areas of interest in the evolving ecommerce landscape.
FOUR WAYS TO USE YOUR LINKEDIN PROFILE TO ATTRACT INBOUND B2B LEADSDavid Fornelli
Re-Think the Purpose of Your LinkedIn Profile
Rather than just create a profile that shows your job history and qualifications, create a profile that shows how you can solve your target audience’s problems and serve their needs. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
infinitee is a full-service marketing and advertising agency with expertise in inbound marketing. Inside this presentation you will find how inbound marketing increases ROI and appropriate tactics to implement. Contact infinitee today for customized IM solutions to you.
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Reputation Management the Right Way: Case Study Daytona Auto Mall, Digital De...Vickie Gibbs
Learn how to effectively manage your Reputation, use customer feedback to make improvements to your business processes, and leverage customer reviews in your marketing. Intermediate how-tos are covered as well as examples from dealerships at the Daytona Auto Mall.
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process. You'll Learn:
- How to create a conversion roadmap? How to select which pages to optimize?
- How identify different conversion problems on a webpage?
- How to apply marketing insights learned from each test across different verticals and channels?
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Digital Marketing Boot Camp For ManufacturersIntergage
95% of manufacturers invest in digital marketing...
But do they fall victim to the same marketing pitfalls we see all too often in manufacturing?
Every business wants to succeed with their digital marketing but there's no magic bullet. We've seen the unwary make mistakes time and time again over the last 20+ years:
- Mistakes that mean your marketing isn't achieving what you need it to achieve.
- Mistakes that cost you money – and lots of it.
Learn what those mistakes are...and how to avoid them.
These slides will show you the 10 most common digital marketing mistakes we've seen manufacturers make over the last 20+ years, including:
- how to spot if you're driving poor quality traffic to your site
- how NOT to waste money on Google Ads
- the cost of poor website user journeys
- tips on why your Google Analytics implementation is failing
- information on what a real SEO strategy looks like
Business Growth By Customer Acquisition and Loyalty MarketingAutoSyndicationUSA
The purpose of the Dynamic Growth Concepts is to help business owners and leaders hurdle the many stumbling blocks that impede progress and, all too often, knock
businesses and organizations completely out of the race. The most daunting obstacle blocking the path to success is what I call the cold, hard truth.
Call Mark @ Dynamic Growth Concepts because I want to help you learn the truth,
Ensuring Incremental Growth in Any Affiliate ProgramAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn specific tips on growing an affiliate program incrementally by empowering high-value affiliates, focusing on the program’s bottom line, removing channel overlap, and monitoring for fraud.
Hochwertiger Content ist gerade für Publisher enorm wichtig. Aber auch der beste Content bringt wenig, wenn potentielle Leser nicht auf ihn aufmerksam werden. Diese Session zeigt, wie mit einem Ad Operations Team aus Techis und Schreiberlingen Content Marketing von Programmatic Advertising profitiert.
RTB-Verfahren und Eigenschaften der Außenwerbung treffen im Programmatic DOOH aufeinander. Auch wenn die technischen Grundlagen dieselben sind, gibt es für Advertiser in der Umsetzung einer automatisierten DOOH Kampagne viel zu beachten.
Den Google Tag Manager kannst du an allen Ecken und Kanten noch besser machen und ausnutzen, um dein Online Marketing zu verbessern. Im Workshop gibt's alltags- und praxistaugliche Hacks für dein Lieblingstool.
GMP-Con 2019 - Conversion Optimierung mit Analytics + Optimize - Sophie Kubec...e-dialog GmbH
Google Analytics bietet eine Vielzahl an Insights für die Optimierung von Websites. Erfahren Sie, welche Reports, Segmente & Funnels Conversion Optimierer kennen müssen und wie man datengetriebene Testing-Ideen entwickelt. Außerdem: Test-Beispiele, Erfolge & Learnings aus der Praxis.
Mit der kostenlosen Trackinglösung für Apps von Google erfasst du die Nutzer und Interaktionen deiner App und bewertest diese in eigenen Reports. Im Workshop siehst du, was Firebase kann, wie man es nutzt und worauf du achten musst.
GMP-Con 2019 - Programmatic Display mit DV360 - Lisa Weichselbaum (e-dialog)e-dialog GmbH
Features von DV360 bestmöglich für deine Kampagnen nutzt: "Media Consolidation" für zentrale Optimierung, übergreifendes Frequency Capping, Targeting auf Google Analytics Audiences u.v.m.
GMP-Con 2019 - Facebook & Google Analytics in Love - Michaela Linhart (e-dialog)e-dialog GmbH
Du schaltest Facebook und Instagram Ads und nutzt Google Analytics aber aus irgendeinem Grund passen die Reporting-Zahlen nicht zusammen? In diesem Workshop erfährst du warum und wie du deine Datendifferenzen bereinigen kannst.
Die Zukunft von Marketing liegt in der Nutzung von Rohdaten: Ein Streifzug durch die Nutzung der Marketing Daten in BigQuery, Machine-Learning Cases, was die künftige Ads Data Hub bringt und wie mit CRM-Verknüpfung Prediction und Personalisierung geschafft wird.
GMP-Con 2019 - Enhanced E-Commerce - Markus Vollmert (lunapark)e-dialog GmbH
Das Enhanced Ecommerce Tracking erweitert die Möglichkeiten von Google Analytics deutlich. Wir zeigen, wie du es planst, im GTM aufsetzt, welche Berichte sinnvoll sind und wie du die Daten in anderen Google Tools nutzen kannst.
GMP-Con 2019 - Conversion Optimierung mit Analytics + Optimize - Sophie Kubec...e-dialog GmbH
Google Analytics bietet eine Vielzahl an Insights für die Optimierung von Websites. Erfahren Sie, welche Reports, Segmente & Funnels Conversion Optimierer kennen müssen und wie man datengetriebene Testing-Ideen entwickelt. Außerdem: Test-Beispiele, Erfolge & Learnings aus der Praxis.
Google Analytics Konferenz 2019_App Tracking_Runa Reno (Booking.com) & Markus...e-dialog GmbH
Mit der kostenlosen Trackinglösung für Apps von Google erfasst du die Nutzer und Interaktionen deiner App und bewertest diese in eigenen Reports. Im Workshop siehst du, was Firebase kann, wie man es aufsetzt und nutzt. Sieh, wie Booking.com die Implementierung angeht und mit Firebase Daten für die Produkt- und Kampagnen-Optimierung der Apps sammelt.
Google Analytics Konferenz 2019_Audience Management_Emma Crawford-Prajapati (...e-dialog GmbH
Wie man Audiences mit Google Analytics und Big Query bildet und bewertet, diese in DV360 nutzt und mit weiteren Daten kombiniert. Sehen Sie Best Practices für Audiences und Creatives von den Experten sowie einen Praxiscase zu Audience Management im E-Commerce.
Google Analytics Konferenz 2019_Data Privacy & Consent Management_Eckart Holz...e-dialog GmbH
How-to: Consent Management
Obtaining and documenting consent is vital for your business. But how much consent do you really need? And, if you need it, what is the best way to handle it?
Google Analytics Konferenz 2019_Conversion Optimierung mit Analytics & Optimi...e-dialog GmbH
Google Analytics bietet eine Vielzahl an Insights für die Optimierung von Websites. Erfahren Sie, welche Reports, Segmente & Funnels Conversion Optimierer kennen müssen und wie man datengetriebene Testing-Ideen entwickelt. Außerdem: Test-Beispiele, Erfolge & Learnings aus der Praxis.
Google Analytics Konferenz 2019_Customer Data Platform_Michaela Linhart (e-di...e-dialog GmbH
Die Customer Data Platform in der Google Welt
In dieser Session erfahren Sie, wie Sie mit Daten aus Google Analytics (360) eine Customer Data Platform entwickeln. Wir zeigen Möglichkeiten und Best Practice Ansätze.
Google Analytics Konferenz 2019_Customer Data Platform_Timo von Focht (Comman...e-dialog GmbH
Take the Data Driver's Seat - Warum Marketing nicht mehr ohne Customer Data Platform auskommt
Was ist eigentlich eine CDP und wozu bracht man sie? Was ist der Unterschied zu einer DMP, zum CRM und zum DWH? Dieser Vortrag zeigt was eine CDP können soll, typische Use Cases und mögliche Stolpersteine
Google Analytics Konferenz 2019_Google Marketing Platform - Enterprise_Siegfr...e-dialog GmbH
Die Entscheidung für 360 rechtfertigen
Ab wann rechnet sich der Einsatz von GA360, einem eigenen Adserver oder der Einsatz von Optimize für Personalisierung? Use Cases mit Amortisationsrechnungen als Entscheidungshilfe für Advertiser und Publisher.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.