As technology continues to evolve at a rapid pace, so do the shopping habits of consumers. Brands today must have a clear understanding of their consumers' multi-device consumption.
There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best.
While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
Subscribed 2015: Why Subscriber Experience is Key to GrowthZuora, Inc.
Every subscription business wants more traffic, more leads, more customers and more raving fans. But in order to achieve that it is critical that each and every visitor, lead and customer have a great experience at every interaction with your brand. Hear how this goes wrong, who is doing it right and walk away with a action plan for mastering this to drive growth at your business.
HUGME Group Case with Kepware TechnologiesCarole Mahoney
Introduction the group case study of Kepware Technologies as they "...go completely inbound." by developing buyer personae and sales, marketing, and service alignment.
There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best.
While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
Subscribed 2015: Why Subscriber Experience is Key to GrowthZuora, Inc.
Every subscription business wants more traffic, more leads, more customers and more raving fans. But in order to achieve that it is critical that each and every visitor, lead and customer have a great experience at every interaction with your brand. Hear how this goes wrong, who is doing it right and walk away with a action plan for mastering this to drive growth at your business.
HUGME Group Case with Kepware TechnologiesCarole Mahoney
Introduction the group case study of Kepware Technologies as they "...go completely inbound." by developing buyer personae and sales, marketing, and service alignment.
eCommerce turf is not a monopoly anymore for Amazon and other big players. Many small business and individuals have created their own niche´ in this space. However, most important aspect of marketing is to bring right customers also. Wrong customers can adversely affect your reputation, reviews and bring down team morale. So digital marketeers these days are focusing not only on quantity of lead generation, but also measures the quality of the lead provided.
This presentation was made as keynote for workshop by Confederation of Indian Industries (CII).
Send your feedback, queries and questions to nithin [at] qplaytech.com
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
Improving Customer Engagement with Sales and Marketing PartnershipMarketo
Agreeing on sales and revenue objectives is great, but it’s just the first step. How do you operationalize a daily discipline and culture of truly aligned partnership between sales and marketing?
Join Marketo, Matt Heinz - President of Heinz Marketing and a panel of sales and marketing experts as they share best practices on how to effectively partner with marketing and sales.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Get Scrappy: Smarter Digital Marketing for Businesses Big and SmallMarketo
When it comes to marketing, it’s the best of times and the worst of times. New channels and technologies enable us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy!
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
#FlipMyFunnel Austin - Maria Pergolino - Account Based Marketing & Predictive...#FlipMyFunnel
Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.
These are the slides for the presentation that I delivered at the "2nd Successful Eshop" seminar organised by Found.ation and Microsoft in November 2015.
The Digital Customer Journey is the Customer Experience through the online media perspective that combines many media (Facebook, Email, Social, YouTube, Search, Forums, Blogs etc) that complicates the traditional (pre-digital) Customer Experience Journey.
Explains growth hacking funnel using various case-studies, techniques and tools needed for growth hacking Specifically useful for B2C or B2B product startups.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Heroes of CRM Conference
Already noticed that customer acquisition is getting harder these days?
The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable.
To generate profitable customer relationships, marketers must focus on long-term customer retention.
Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.
eCommerce turf is not a monopoly anymore for Amazon and other big players. Many small business and individuals have created their own niche´ in this space. However, most important aspect of marketing is to bring right customers also. Wrong customers can adversely affect your reputation, reviews and bring down team morale. So digital marketeers these days are focusing not only on quantity of lead generation, but also measures the quality of the lead provided.
This presentation was made as keynote for workshop by Confederation of Indian Industries (CII).
Send your feedback, queries and questions to nithin [at] qplaytech.com
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
Improving Customer Engagement with Sales and Marketing PartnershipMarketo
Agreeing on sales and revenue objectives is great, but it’s just the first step. How do you operationalize a daily discipline and culture of truly aligned partnership between sales and marketing?
Join Marketo, Matt Heinz - President of Heinz Marketing and a panel of sales and marketing experts as they share best practices on how to effectively partner with marketing and sales.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Get Scrappy: Smarter Digital Marketing for Businesses Big and SmallMarketo
When it comes to marketing, it’s the best of times and the worst of times. New channels and technologies enable us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy!
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
#FlipMyFunnel Austin - Maria Pergolino - Account Based Marketing & Predictive...#FlipMyFunnel
Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.
These are the slides for the presentation that I delivered at the "2nd Successful Eshop" seminar organised by Found.ation and Microsoft in November 2015.
The Digital Customer Journey is the Customer Experience through the online media perspective that combines many media (Facebook, Email, Social, YouTube, Search, Forums, Blogs etc) that complicates the traditional (pre-digital) Customer Experience Journey.
Explains growth hacking funnel using various case-studies, techniques and tools needed for growth hacking Specifically useful for B2C or B2B product startups.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Heroes of CRM Conference
Already noticed that customer acquisition is getting harder these days?
The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable.
To generate profitable customer relationships, marketers must focus on long-term customer retention.
Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.
How can the Productive Safety Net Programme (PNSP) improve the nutrition stat...Sahel and West Africa Club
Presentation by Stefan Scholz, Federal Ministry for Europe, Integration and Foreign Affairs, Austrian Development Cooperation
32nd RPCA annual meeting/32e réunion annuelle du RPCA
12-14 December 2016, Abuja, Nigeria
Presentation by Amadou Kanar Diop, General Delegation for Social Protection and National Solidarity , Senegal,
32nd RPCA annual meeting/32e réunion annuelle du RPCA
12-14 December 2016, Abuja, Nigeria
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdfAdzappier
How to get data?
How do businesses make it successful in the age of ever-evolving data privacy regulations?
How can your business genuinely gain loyal customers in the future?
These are some serious questions that businesses must ask themselves before it's too late.
A Marketer's Dilemma: Collecting Data beyond third party cookies
Since the EU's General Data Protection Regulation (GDPR) fined large to small-medium-sized enterprises for violating the cookie consent policy, businesses have needed clarification about how to ask people for personalized marketing and advertising data. And that’s what consent preference management does.
As if stringent privacy laws were not enough, famous internet browsers like Apple's Safari and Mozilla's Firefox have already deprecated third-party cookies. And even Google is following suit and plans to deprecate third-party cookies by 2024.
For those who don't know, third-party cookies are small text files deployed onto the user's devices to collect their data for behavioral profiling and targeting by any entity other than the website.
Third parties have long been marketers and advertisers' abode to collect personal data from the user and devise a marketing or advertising campaign targeting specific people based on their behavior patterns.
Though third-party data has been beneficial for marketers to provide a better customer experience, the customers have yet to be at ease knowing how their data has traveled and been exposed to unknown companies without their consent.
Marketers need to adapt to the ever-changing business and data privacy landscape. Big tech doesn't want to come off as arrogant and deceitful, and that's why some of them have stopped third-party cookies by default.
They are building strict privacy safeguards in their platforms, which will discourage and limit the use and sharing of data with third parties.
For example, Facebook is currently developing a Limited Data Use (LDU) feature that will disable the use of personal data of California's citizens with Third parties. Apple has created a stricter data policy for app developers and ad publishers. Also, Google is testing out its Privacy Sandbox, which they say will help advertisers process data without hurting personal privacy and privacy laws.
However, some top advertising companies are concerned that Google's Privacy Sandbox might give google a monopoly in the advertising industry, leaving them only a bit.
https://adzapier.com/consent-preference-management-marketers-guide
The GDPR Most Wanted: The Marketer and Analyst's Role in ComplianceObservePoint
This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
Big Data and Advertising: Cutting through the Hype, Getting to What Matters. Presented by Jed. C. Jones, PH.D Co-Founder of MindEcology, at The 2015 District 10 AAF Dallas.
Data Science for Small Business: Make Your Business SmarterKavika Roy
https://www.datatobiz.com/blog/data-science-for-small-business/
SMEs or small and micro enterprises form an integral part of a country’s economy. In India alone, the sector is said to have employed around 111.4 million people in the year 2014, and in 2012 it contributed 37.5% to the GDP. But, the irony is that even after being such an important part of the economy, SMEs are not able to flourish as they should have. There is a major lack of strategic business planning and innovation that hinders their growth.
In order for the SMEs to remain competitive both nationally and globally, it is imperative that every SME owner investigates the lacuna and starts working on it. Developing economies such as ours often find it difficult to foster innovation in the SME sector, because there are other factors that need the government’s attention.
The major problems faced by SMEs include unskilled staff, irregular finances, poor infrastructure, old marketing strategies and lack of information.
An SME owner tries to tackle all the issues but neglects an important one. This factor is “information”. Even after having skilled people, a good flow of money and good infrastructure the business may cease to flourish as expected by the owner.
Data Science Process: Resolve Business Problems SmartlyKavika Roy
https://www.datatobiz.com/blog/data-science-process-solve-business-problem/
Whether you run an empire or a small enterprise, every business faces certain common problems and hitches. The questions like, How do I improve my sales? What is my organization lacking? What to do when old customers are not purchasing my product? What ought to be done with a specific end goal to pull in more clients?
And much more such, often boggle a business owner’s mind. If this is the case with you as well, then there is definitely a path that can offer you a cutting edge over the others and it doesn’t take much effort in guessing what it is. Yes, I am talking about “data science” something that is taking over the corporate world with its capability to make complex things simple.
To understand the applications in a better way, you may look at the working model of big tycoons like Amazon, Uber, Netflix, Starbucks, etc. They all utilize Big data analytics to refine their marketing, manage their finances, predict frauds, evaluate the viewing habits of millions of clients, etc.
This is how Uber is able to provide the easy-to-book cab service and Starbucks does not suffer losses even after having three shops at the same location. Isn’t it mesmerizing as to what all data science can do?
The next question coming to your mind would be how to incorporate the data science process into your particular business module? Or how is this prediction even possible?
Do not worry, all your queries will be answered. But before moving ahead we must understand the basic concept of data science and the fields it merges together.
A data scientist combines concepts of, statistics, analytics, data processing, machine learning, predictive analysis, basic mathematics and computer science, to bring out the desired outcome that can benefit your business.
Do you run a business or work with the management closely? Have you ever thought about why sales numbers are going down? Is your operational cost going up? Why is it becoming harder day by day to retain clients? Why are customers flocking for competitors’ products? – In case you’ve ever been bothered with any of these types of questions, then you do understand the importance of data.
With the technology revolution, the operational aspect of businesses has changed drastically. Data is the new gold. He who knows how to churn out the insights and intel will beat all the competition. Data Science is the methodology for retrieving valuable information from the stockpile of data.
Opportunity discovery is about finding growth opportunities in products, positioning, pricing, distribution and messaging.
This process is more than conducting marketing studies. The 360 Opportunity Discovery Process presented here is anchored by a broad definition marketing intelligence: Data, Ideas, & Drivers. To subscribe to Discovery! periodic newsletter ... https://lnkd.in/gCx_Qje The "360 Opportunity Discovery Process" explained and diagrammed. Starts with "8 Key Questions" to distill and focus efforts on highest payoff decisions.
#decision-making #marketing #research #datascience #insights #drivers #marketresearch #marketingb2b #sales #CMO #CXO #B2B
#marketingnewsletter
https://lnkd.in/gCx_Qje
Using Offline Data to Fuel Success through Online Paid MediaBristolSEO
In a data-fueled world, why and how can advertisers use data to fuel their online paid campaigns. Mel's presentation will showcase some tactics to leverage data for stronger campaign impact, as consumers move across offline to the online space and visa versa.
The presentation talk about how utilizing the big data can give marketers an edge over its competition, and win customers trust....credits google research
1. Sepa exactamente de donde provienen sus datos.
2. Asegure que todos en la organización comparten los mismos datos, con un acceso fácil y libre de complejidades.
3. Gobernabilidad de la información: mantenga a su equipo capacitado en procesos simples y transparentes.
Learn how retailers can leverage their own Big Data. Go from data sources to increasing profits, margins and market share at a fraction of the time and cost.
Webinar Deck: Building Customer Relationships in an Omni-Channel WorldEnsighten
“Building Customer Relationships in an Omni-Channel World”
Connecting the dots in an omni-channel world is a challenge that makes it difficult for brands to form meaningful relationships with their customers. A lack of visibility across channels results in broken customer journeys which undermine efforts to cultivate exceptional brand loyalty. In this webinar we will discuss how to connect the dots so you can focus on optimizing for people, rather than channels.
This webinar will cover:
-Creating robust customer profiles through first party data
-Managing the balance between demographic and real-time data
-Acting on customer insights
-Measuring the impact of a personalized customer journey
SPEAKERS: Rick Weithas, Director of Product Marketing, Ensighten & Jared Polidoro, VP of Client Services, Maxymiser
Intel, Cloudera and guest speaker Forrester Research, Inc. discuss the strategy of pervasive analytics and real life examples of how analytics have already been embedded into applications and workflows.
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
Measure, Understand & Influence the Customer JourneyRachel Wandishin
Too often we hear that organizations want to pursue personalization and cross-channel orchestration, but spin their wheels trying to get started. With Drupal, Acquia and Google Analytics, you have strong platforms that allow you to segment users, identify key insights in new ways, and ultimately layer on Acquia’s Lift and Journey tools to personalize and target those segments. Join Bounteous & Acquia as we take the guesswork out of decision making and introduce an analytics-driven approach to deliver content that improves engagement and your business results.
In this webinar you will learn about:
- The problems marketers face to provide consistent cross-channel messaging that enables more effective digital marketing, and personalization at scale
- How to leverage analytics and insights to drive customer journey orchestration solutions
- New analytical modeling approaches, including user clustering for persona development and content attribution modeling that identifies investment in journey improvement
- Left & right brain journey design that combines quantitative and qualitative analysis to improve customer experiences
- The solution architecture behind insight-driven journeys with Google, Drupal and the Acquia platforms
Check out our recent blog post on journey management maturity for a sneak peak, and join speakers from both Bounteous and Acquia on March 5, 2019 at 10 a.m. EST / 3 p.m. GMT.
Similar to Guide to cross-device measurement solutions (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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2. Summary
As technology continues to evolve at
arapidpace,sodotheshopping
habits of consumers.
Today’s shoppers are tech savvy and
move from one device to another on
the way to a conversion.
If the goal is to provide a seamless
experience across all screens, brands
musthaveaclearunderstanding oftheir
clients’multi-deviceconsumption.
Introduction
3. Shopping for a solution
To truly understand consumer behavior,
you need to identify the role different
devices play in the user journey.
To effectively do this, we have compiled a
guide of things to consider when choosing
a cross-device measurement solution.
1. Look for any joins you already have
2. Look for ways to enhance the data
3. If you can’t find them, buy them
4. Use deterministic data to give you confi-
dence about your probabilistic approach
5. Use the data to take action
5. The first step to understanding the customer
journey is to look inwards to see what first party
data you already have.
It is likely that you will have joined data within your
organisation including:
• Your customer database
• Email newsletter database
• Webinar registrations
Whatever solution you go with, you should be able to
integrate this data and build from there.
7. Work with your measurement provider to add
to your current data set.
Your solution should allow for importing any first party data
where a user provides something that is consistent across
devices like an email address, customer id or login.
Your provider should be able to create deterministic joins
based on first party data collected and joined by user IDs.
Keep in mind, you are not going to get every match
right--no data is 100% accurate. There are circumstances
that make the data less accurate, such as when multiple
people use the samemachineorwhenhouseholdsshare
anemailaddress.
Personally identifiable information (PII) data must
be hashed and encrypted to safeguard users’ privacy
at all times.
11. The ‘accurate’ deterministic data can be used
to validate the joins made by the probabilistic
approach.
Nowthatyouhavedonetheworktocreatethejoins,
youcanlookatallofyourmarketingandusethe
insightstoenhanceperformance.
FOR EXAMPLE: We have a user who’s identified
himself on two devices – has the probabilistic data
also matched the same devices, or is it saying
something completely different; then repeat this
process as required.
13. A smarter abandoned basket campaign
Cross-device data can be utilised to improve marketing effectiveness and
efficiency in many ways.
Many brands are challenged with understanding user behaviour, such as when a customer
adds items to an online basket but does not place an order. The problem arises
when customers are targeted with email reminders based on basket abandonment on a
single device. This strategy does not take into consideration real user behaviour –
shopping and browsing on tablet or mobile, but making a purchase on desktop, or
vice versa. Without a view across devices marketers are unable to see if people have
actually converted, and ultimately this can result in a poor experience.
Summary
To be successful at targeting users who have left items in their online basket, you need to
understand all the devices in a user journey. By using this insight, brands can make their
emails more effective to ensure they don’t retarget customers with products they have
already bought.
14. Are you ready
to choose the
right cross-device
measurement
solution?
Rakuten Attribution arms
digital businesses with performance
measurement tools, analysis and reporting,
powering great decisions and driving success.
rakutenmarketing.co.uk/attribution
rm-salesuk@mail.rakuten.com
+44 1273 807272