The document summarizes a study on the relationship between price and buying behavior of people in Badin town, Pakistan. 20 questionnaires were distributed to mobile phone shops, university lecturers, students, and common people. The analysis found that most respondents consider price as the most important factor, but quality is more important than price. Before purchasing, people rarely search prices online. Sellers' good behavior and shops with good standards can reduce concerns about high prices. In conclusion, locals prefer reasonable prices, quality goods, and are less likely to buy useless products if prices increase.

1. MUHAMMAD ASHRAF
JUNEJO
TOPIC
RELATIONSHIP BETWEEN
PRICE AND BUYING BEHAVIOUR

2. Abstract
 During the survey, 20 questionnaires were distributed
to purposively selected mobile phones shops, most
qualified lecturers of our campus as well student of our
Laar Campus; however some questionnaires were
distributed among the common people of Badin town.
So the analysis was made based on 20 responded
questionnaires

3.  Introduction
 The research has been conducted from
Badin’s town people about relationship between price
and buying behaviour.
 PRICE
The amount of money expected, required or given in
payment for something.
 BUYING BEHAVIOR
The activities these consumers undertake when
obtaining, consuming, and disposing of products and
a service is known as consumer behavior

4. objective
 The purpose of this research is to investigate the relationship
between price and buying behavior of Badin’s people. In
order to accomplish the objectives of the study, a sample of
24 consumers were taken by using simple random sampling
technique. Both primary and secondary data were explored

5. 2. Literature Review
Consumers are individuals and households that buy the
firms product for personal consumption (Kotler, 2004)
 The activities these consumers undertake when
obtaining, consuming, and disposing of products
and a service is known as consumer behavior.
Consumer behavior involves studying how people
buy, what they buy, when they buy and why they
buy. When a consumer wanted to make the
purchase decision, they will pass through the
process through recognition, search information,
evaluation, purchase feedback( Blackwel Miniard
and Engel,2006)

6. Consumer buying behavior is
influenced by two major factors
These factors are individual
and environmental.

7. Individual factors
 Individual factors affecting consumer behavior are
demographics, consumer Knowledge, perception,
learning, motivation, personality, beliefs, attitudes and
life styles(Blackwell, Miniard, and Engel, 2006)

8. Environmental factors
 Environmental factors represent those items outside of
the individual that affect individual consumer’s
decision making process. These factors include
culture, social class, reference group, family and
household(Blackwell, Miniard, and Engel, 2006)

9. DATA ANALYSIS
Data were analyzed using % & highest
% options are shown below
 Q#1 You consider price as the most important factor in
buying:
 Very much’ having “73.33%”
 Q#2 You consider quality more important than price:
 “very much” having “70%”
 Q#3 Before purchasing any goods ,you search price of those
goods from internet:
 “rearly”46%”
 Q#4 You prefer fixed price over the non fixed price
 “strongly disagree are “53.33%”
 Q#5 If price of goods decreases ,which you don’t normally
demand ,will you buy ?
 Disagree or don’t like “33.33%”

10. Q#6 If the price of staple goods increases ,will it decrease your buying power?
Never filled by “66.66%”
Q#7 If the price of useless products decreases , will you buy it more:
never told by “40% “and may be were filled by “33.33%”
Q#8 If the price of drugs increases , that you are adicated or fond , then will you buy:
Definitely were filled buy “80%”
Q#9 Sellers good behaviour , will reduce concern for high price?
definitely were filled “86%”
Q#10 shop’s good standard will reduce concern for high price?
Yes were filled by “80%”

11. CONCLUSION
 After survey this conclusion was made “that most of
the BADIN’S people prefer the price, quality, stable
goods, drugs ,sellers good behaviour, as well as they
also gives preference to the standard shop and some
people before purchasing search price from the
internet , how ever it was also we have been come to
know that our town’s people don’t prefer the useless
product . If price increases they will reduce buying.

12. SUGGESSION
 After the evaluating whole research ,it is concluded
that for a business man it is quite important that
before starting any business ,he/she must have
conducted survey because through this he will come
to know the needs and wants of the customers ,
then he /she can easily will know the buying
decision of the customers.

13. Reference
 Consumers are individuals and households that
buy the firms product for personal consumption
(Kotler, 2004)
 When a consumer wanted to make the purchase
decision, they will pass through the process
through recognition, search information,
evaluation, purchase feedback( Blackwel Miniard
and Engel,2006)

14. Thanks for listening
carefully