This document provides an overview of consumer behavior concepts including the 7 O's framework, the stimulus response model, and the stages of the consumer decision process. It defines consumer behavior as the process individuals engage in to evaluate and acquire products. The stimulus response model shows the input factors that influence the black box of information processing, which leads to outputs like product purchase, feedback, and consumer loyalty. The stages of the consumer decision process are need recognition, information search, evaluation of alternatives, purchase decision, purchase, and post-purchase behavior.

1. CONSUMER BEHAVIOR
LECTURE SLIDES
BY Dr VIPUL JAIN
PhD,PGDBA,MBA,MA(Eco,),PGDMSM,BA(Eco.)

2. Consumer behavior is defined as the process &
activity individuals engage in when evaluating &
acquiring the products.
Study of consumer behavior is the study of how
individuals make decisions to spend their
available resources.

3. 7 O’S FRAMEWORK
Occupant (Profile of consumer)
Object of purchase (Product proposition the
consumer is buying)
Objective of buying (Main motive)
Occasion of buying (Buying frequency)

4. Outlets (From where they buy)
operations ( information that consumers collect
before buying)
Organizations (Who all are involved)

5. THE STIMULUS RESPONSE MODEL
(INPUT-OUTPUTMODEL/BLACK BOX MODEL)
INPUT FACTORS
Product
price
place
promotion

6. Bbla
BLACK BOX
INFORMATION
PROCESSING

7. OUTPUT
Product purchase
Feedback
Consumer loyalty
Deviations
corrections

8. STAGES IN CONSUMER DECISION PROCESS
NEED
MOTIVE
PROBLEM RECOGNITION
INFORMATION SEARCH
EVALUATION OF ALTERNATIVES
PURCHASE DECISION
PURCHASE
POST PURCHASE BEHAVIOR
HABIT FORMATION

9. NEED HIERSELF ACTUALIZATION
NEEDS
ESTEEM NEEDS
SOCIAL NEEDS
SAFETY NEEDS
PHYSIOLOGICAL NEEDS