JSBank is a majority-owned subsidiary of Jahangir Siddiqui & Co. Ltd. operating 323 branches in 161 cities. It commenced operations in Pakistan in 2006 as a fully scheduled bank and has grown rapidly since. JSBank offers various consumer and commercial banking services and products, including loans to microfinance institutions, SMEs, and individuals for vehicles, homes, and gold financing. Through strategic partnerships and alliances, an expanding branch network, and innovative products tailored to customer needs, JSBank aims to be the preferred financial partner for customers and generate sustainable returns.

1. JSBank
STRATEGIC MARKETING
BY HAFEEZ & DANIYAL

2. Introduction
JSBank is a majority-owned subsidiary of Jahangir Siddiqui & Co. Ltd. and
currently, operates 323 branches in 161 cities and 1 international branch in
Manama.
JSBank Limited operates in the Commercial banking sector.
It is a scheduled bank engaged in commercial banking and related
services.

3. Introduction – JSBank Pakistan
JS Bank Limited commenced operations in Pakistan as a fully scheduled bank on
December 30, 2006.
JS Bank Limited also has a Primary Dealer license for government
securities from the State Bank of Pakistan.
JS Bank Hits 310 Billion PKR Deposits
Humbled by customers’ confidence, JS Bank has achieved PKR 310 Billion in deposits as of June 30, 2018 and
continues to grow. As one of Pakistan's fastest growing Banks, we are committed to serving our customers in
ever more efficient, effective manners through provision of innovative solutions designed for their success.

4. History
JS Bank Limited has been formed after the merger and amalgamation of Jahangir
Siddiqui Investment Bank Limited and commercial banking operations of American
Express Bank Ltd Pakistan
In 1999, Jahangir Siddiqui Investment Bank Limited (JSIBL) was formed when Jahangir
Siddiqui & Co. Ltd. acquired Citicorp Investment Bank (Pakistan) Limited.
JSIBL principally mobilizes funds through issuance of Certificates of Investment to
individual investors, corporate clients, and financial institutions.
In 2006 the number of branches was 4, which increased to 9 in 2007. In 2008 the
number increased to 39 and to 101 in 2009. In 2010, the number of branches were
129. Currently, JSBank has 307 branches in 152 cities.

5. Vision of JSBank
To provide quality and innovative range of banking services and
products to our customers through a highly motivated team of
professionals, while maintaining high ethical and regulatory
standards, thereby generating sustainable returns to our
shareholders.

6. Mission of JSBank
To be a preferred partner of our customers by providing complete
financial solutions exceeding service expectations, and to do so
through a single relationship via convenient distribution channels,
both conventional and non-conventional.

7. SWOT Analysis of JSBank
Strengths:
1. Facility of foreign exchange to its customers.
2. Customer care center for its customers.
3. Online banking (online cash deposit and withdrawal, online balance inquiry).
4. Locker facility to customer at all branches.
5. Cooperative staff.
6. Customer satisfaction.
7. Continuous improvement.
8. Employee respect and dignity.
9. It has a reliable and easy to use internal system.
10. High context culture can only be seen in JSBank i.e. are focused on building
relations with customers.

8. Continue…
Weaknesses:
1. Competition pressure
2. Financial Pressure
3. Individual differences
4. Low pay packages
5. Bad promotion policy

9. Continue…
Opportunities:
1. JS bank is covered by many competitors. It has an opportunity to do an
aggressive marketing to increase its business volume.
2. Stoke exchange is very volatile and takes immediate effect, so in time of crises
investors return to saving deposits.
3. Extra advertising
4. Consumer banking
5. 24 hrs. ATM network
6. Foreign investment
7. New branches

10. Continue…
Threats:
1. Inflation
2. Government policies regarding tax.
3. Competitors in the banking sector
4. Current economy conditions of the country.
5. Weak economic conditions
6. Unpredictable future.
7. High interest rates.
8. Increase in non-performing loan.

11. MARKETING STRATEGY
Our strategy is to engage with various stakeholders that range from non-profits to government
bodies to multilateral organizations. This allows us to not only help them in improving their
sustainability performance but allows us at the same time to deepen our expertise while
creating opportunities for sustainability.
Financing Micro Lenders
JS Bank is one of the largest lenders of microfinance in Pakistan through its lending to
institutions like NRSP Bank, KASHF Foundation and Khushali Bank. JS Bank has been
supporting microfinance since 2010 and is playing its part in helping to increase financial
inclusion in the country.
Promoting SMEs
JS Bank is strategically aligned with USAID on developing & providing credit to the SME
clientele of Pakistan. It is a partnership where the real beneficiaries are the people of Pakistan.
Historically, the SME segment has remained an under–banked segment; where energy crisis,
scarce resources, limited knowledge and lack of credit create bottlenecks. The partnership with
USAID has added tremendous value in changing attitudes and acceptance of SMEs by acting
as a catalyst and strengthening the national economy.

12. Promotions
JS Prime Minister Youth Business Loan for Careem Captains
JS Bank, through the Prime Minister Youth Business Loan (PMYBL), empowers Careem Captains and presents
them with an opportunity to own a vehicle of their dreams in the pursuit of establishing a source of stable
income.
Salient Features of JS PMYBL Careem
Maximum Financing Limit: PKR 1,000,000
Minimum Financing Limit: PKR 100,000
Markup: Fixed at 6% per annum
Equity Contribution: Minimum 10% of the Financing Amount
Loan Tenor: 5 Years with monthly installments
Grace Period: Up to 6 months (Only mark-up to be paid during the grace period. Principal + markup payments
start after grace period.)
Eligibility Criteria
Careem Captains referred through Careem Network, between the age of 21 and 45 years can apply for JS PMYBL
Careem.
Car Eligibility Criteria (New and Used):
Car TypeCar AgeRegistration DateLocally ManufacturedMax 3 yearsMax 3 yearsForeign Manufactured
(Imported)Max 3 yearsMax 4 years

13. JS Ghar Apna Home
Loans

15. JS Gold Finance
In the second quarter of 2018 JS Bank successfully conducted the mega
launch of JS Gold Finance. A one of its kind loan facility, based on gold as
collateral, this product offers customers the unique facility of walking into a
branch and walking out with the amount within a period of just 100
minutes.
To launch the product, a highly successful electronic, print and digital
campaign was undertaken to showcase the product, its features and
benefits to the customers.
Working together and leveraging our strengths, we are successfully
delivering on our promise of the 'fastest gold loan in just 100 minutes'.

16. Key Alliances

17. Conclusion
Due to wide expansion of branches in all over the Pakistan, JS bank
in the near future shall capture market in regard to its extra
ordinary customer services

18. Recommendations
Branch establishment in ruler areas
They should offer more services for youth asin Pakistan they comprise a
high percentage of 67%.
Banking should be made on Islamic basis on large scale.
Should provide proper guidance to peoples who are not their clients.