1. The document analyzes factors influencing consumer buying behavior when purchasing smartphones. It conducted a survey of 100 students and staff at VIT University in Vellore, India. 2. The survey found that 87% of respondents were male and brand and price were the most important factors considered when purchasing a smartphone. Most respondents purchased smartphones from dealers and retailers and paid in cash. 3. The majority of respondents purchased smartphones that cost between 5000-10000 Indian rupees. The top findings were that males comprised most respondents and that brands play an important role in purchasing decisions for branded products.