1) Consumer psychology deals with activities involved in selecting, obtaining, and using products and services to satisfy needs and desires, including decision processes before and after purchase.
2) Consumer behavior is the study of buying units and exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas.
3) Theories of consumer behavior development include the rational choice theory, opportunity set/budget constraint theory, and preference ordering theory. External factors like demographics, economics, and social influences also impact consumer decisions.
Psychological Influences on Consumer Behaviorbrynagrubbs
"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
Psychological Influences on Consumer Behaviorbrynagrubbs
"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
How consumers' personality affect in their buying habit and everything related is explained.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
What consumers thinking before purchasing the commodity or how they take decisions for purchasing any commodity.
This presentation covered the stages of buying process of coonsumer.So, it helps to analyse the buying behaviour of people.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Five areas to apply psychological principles for a better User Experiencefmeighan
The success or failure of a User Experience is determined in part by how well psychological principles related to emotion, cognition, perception and motivation are applied. In this talk, Fiona will share some key principles and five core areas where you can apply psychological
principles to create a compelling user experience.
A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
How consumers' personality affect in their buying habit and everything related is explained.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
What consumers thinking before purchasing the commodity or how they take decisions for purchasing any commodity.
This presentation covered the stages of buying process of coonsumer.So, it helps to analyse the buying behaviour of people.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Five areas to apply psychological principles for a better User Experiencefmeighan
The success or failure of a User Experience is determined in part by how well psychological principles related to emotion, cognition, perception and motivation are applied. In this talk, Fiona will share some key principles and five core areas where you can apply psychological
principles to create a compelling user experience.
A lecture I did at Temple University that explored advertising's role in the academic world of developmental psychology, and also psychology's role in the creative world of advertising.
A lot of psychological principles can be traced back to award-winning advertising campaigns. So as a MSc in Economic & Consumer Psychology (also referred to as Behavioral Economy) I'd like to share what I found.
This is a presentation I gave during my last internship at an advertising agency. Some slides only contain a picture which I explained during the presentation. I will add the context of these slides as well.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
A consumer is a person or an organization that consumes whether he buys or not. That is, consumer is known for actual use or employment of a product or service; he or she does not worry about paying for the same. On the contrary, customer is definitely a buyer or who purchases and may or may not actually consume a given product or service.
A study report on Consumer Market and Consumer Buying Behavior- towards the partial fulfillment of credits for the course CA2- Socio-Economic Base for Planning at the School of Planning and Architecture, New Delhi (November 2019)
Elements of Job Advertisement
Communication Mediums of Job Advertisements
References:
Heneman III, Herbert.; Judge, Timothy A (2005). Staffing Organizations. USA: McGraw-Hill. ISBN 0072987227.
Danny. The Talent Scout's Blog. The 8 Elements of a Good Recruitment Ad. Electronic References. Retrieved from:
http://thetalentscout.wordpress.com/2012/05/12/the-8-elements-of-a-good-recruitment-ad-6/
Recruitment, Definition of Recruitment,Internal & External Recruitment Advantages & Disadvantages, Stages of Recruitment
References:
Payos, Ranulfo P., LLB, FPM (2010). Human Resource Management. Manila, Philippines: Rex Bookstore Inc. ISBN 978-971-23-5643-8
Heneman III, Herbert.; Judge, Timothy A (2005). Staffing Organizations. USA: McGraw-Hill. ISBN 0072987227.
References:
Payos, Ranulfo P., LLB, FPM (2010). Human Resource Management. Manila, Philippines: Rex Bookstore Inc. ISBN 978-971-23-5643-8
Heneman III, Herbert.; Judge, Timothy A (2005). Staffing Organizations. USA: McGraw-Hill. ISBN 0072987227.
References:
Mathis, Robert L. Jackson, John H (2010). Human Resource Management 13th Edition. South-Western Cengage Learning. ISBN 9780538453158
Employee Retention. Retrieved from: http://www.whatishumanresource.com/employee-retention
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
3. CONSUMER PSYCHOLOGY
“A study that deals with activities that
directly involved in selecting, obtaining,
and using products and services and
ideas to satisfy needs and desires,
including decision processes that
precede and follow these actions. “
Davis and Palladino (1995)
4. CONSUMER BEHAVIOR
“The study of the buying units and
exchange processes involved in
acquiring, consuming and disposing of
goods, services, experiences and ideas.”
Mowen (1995)
5. THEORIES IN DEVELOPMENT OF
CONSUMER BEHAVIOR
The Rational Consumer Choice Theory
The Opportunity Set or Budget
Constraint Theory
Preference Ordering
6. RATIONAL CONSUMER CHOICE THEORY
The buying capacity of the consumer in dealing
with the price of the product would depend on
his present earning and is considered in the
preferences.
Two steps to carry out preferences:
1) Describe the various combinations of goods the
consumer is able to buy (income level & prices).
2) To select among feasible combinations the
particular one the consumer prefers to all others.
7. THE OPPORTUNITY SET/
BUDGET RESTRAINT THEORY
Summarizes the combinations of bundles of goods
that the consumer is able to buy
Determined both in income and prices
The consumer’s task is to select the particular one
he likes the best
To recognize bundle, there is a need to summarize,
the consumer’s preferences to those possible
bundles he might consume
8. PREFERENCE ORDERING
Scheme that enables the consumer to rank
different bundles of goods in terms of
desirability or order of preference.
9. NATURE OF
CONSUMER BEHAVIOR
Consumers differ from others; their own
purchasing behaviors would also vary from one
product category to another
The number of effort and amount of time
spend in deciding
Consumers buying and consumption behavior
for the same product would often vary because
of the present situation they are in
10. NATURE OF CONSUMPTION
Needs/Attitudes that influence
consumption decisions
Consumer Lifestyle Consumer Choice
Behavior/Experiences that reduce,
maintain, or enhance lifestyle
11. EXTERNAL FACTORS THAT
AFFECT CONSUMER BEHAVIOR
Demographic Factors
Economic Factors
Situational Influences
Social Influences
Social Class
Technological Influences
12. 1) Demographic Factors: (demography: study of human
populations ex: fertility, mortality, and migration)
useful for providing basic consumer information but
is limited cause they might be:
a) Dated (census done every five years)
b) Too general (data might be too broad)
c) Require profile analysis because a single demographic
statistics is not often useful
d) Social and psychological factors influencing consumer
behavior is not considered
13. 2)Economic Factors: general state of the economy and
the state of individual finances the influences
customer-buying behavior (ex: inflation)
3)Situational Influences: consumer-purchasing behavior
is affected by situations. The following are situational
influences:
a) Purchase Task- there is a reason for the purchase
being made (buying of items for gifts on weddings,
birthdays)
14. b) Social Surroundings- presence of a shopping
companion (close friend, relative from abroad,
lover)
c) Physical Surroundings – crowds in stores, music
display, attractive sales person
d) Temporal Aspects – time of the day, day of the
week (weekday or weekends), weather
e) Antecedent – states such as moods (happy, sad),
the amount or lack of cash at hand
15. 4) Social Influences - Social factors that can change
purchasing decisions. The following are the social
influences:
a) Culture – way of living which includes attitudes,
values , religion etc.
b) Reference Groups – an individual identifies with
a reference groups, making the group the standard
norm (barkadas, idolized groups, religious groups)
c) Family – most immediate and continuous source
of group
16. Social Influence – Family :
4 types of family decision-making structures (Herbst, cited
in Llanes et al., 1996)
c.1. Automatic- husband & wife make decisions roughly an
equal number of times
c.2. Wife-Dominant – wife makes majority of decisions
with little or no input from husband
c.3. Husband-Dominant – husband makes majority of
decisions with little or no input from wife
c.4. Syncratic – husband & wife jointly make the decision
17. 5) Social Class : Culture’s social class structure ranks
people according to the value such culture puts on
factors as parent’s backgrounds, source of income,
education, occupation.
Philippines Social Class Structure
a) Class A – (less than 5% of population) the “social
elite”, live on inherited wealth, and comes from
well known moneyed families (Ayala, Sy, Gaisano)
b) Class B – (10-15% of the population) are
professionals, business people with very
comfortable incomes, living in villages and
subdivisions.
18. c) Class C – (30% of the population) middle class
compose of white and blue collar who earns
average pay and lives in modest houses, which are
located in urban areas and are often rented.
d) Class D – these are the upper- lower class refers to
the working poor who performs unskilled and
menial jobs for minimal wages and some casuals
paid on daily basis.
6) Technological Influences : paves way to brand new
products, products that develop quality of human
life.
19. INTERNAL FACTORS THAT
AFFECT CONSUMER BEHAVIOR
Lifestyle
Psychological Factors
1) Lifestyle- the way people live which
influences people’s interest in various
goods , the goods consumed, the brands
preferred
20. Factors that Determine and Influence
Consumer Lifestyle
Marketing activities Households
Culture Emotions
Subcultures Personality
Values Motives
Demographics Perception
Social Status Learning (memory)
Reference Groups
21. 2) Psychological Factors
a) Attitudes, Beliefs and Values
Attitudes can be positive (favorable), negative
(unfavorable), or neutral feelings of individual
toward an object.
Beliefs are strongly held opinions, not
necessarily an objective fact.
Value is a belief that something, a principle or
an idea is worthwhile and important.
22. b) Learning: involves some change or modification of
behavior to a new one, based on knowledge and
experience in the market.
c) Perception: is a process by which a person selects,
organizes, and interprets stimuli or information received
through the senses, into a meaningful and coherent picture
of the world.
d)Personality: each individual has a unique personality that
may influence buying behavior. Personality refers to a
person’s distinguishing characteristics that determine and
reflect the person’s response to stimuli or environment.