This document summarizes a research study that analyzed the influence of attitude and brand awareness on purchase intention of private label brands. The study surveyed 150 customers in Jakarta who purchase private label products from major retailers. The results of the multiple regression analysis found that consumer attitude had a significant positive influence on purchase intention, but brand awareness did not have a significant influence. The study concludes that building positive consumer attitudes can positively impact purchase intentions for private label brands.
The aim of this research is to develop a comprehensive model by measuring the influence of
culture, social, personal and psychology on consumer decisions in purchasing decisions for bancassurance.
This research applies a descriptive research design using survey methods. Sampling uses convinient sampling
as a sampling technique. This study uses the structural equation modeling approach - Lisrel to test the influence
of the significance of the overall model and predetermined pathway
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
Brand image and Consumer psyche by continuous change in Brand Packaging. Hasnain Iqbal
A group presentation on research report. The effect on Consumer buying behavior, Brand image and Consumer psyche by continuous change in Brand Packaging.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
The aim of this research is to develop a comprehensive model by measuring the influence of
culture, social, personal and psychology on consumer decisions in purchasing decisions for bancassurance.
This research applies a descriptive research design using survey methods. Sampling uses convinient sampling
as a sampling technique. This study uses the structural equation modeling approach - Lisrel to test the influence
of the significance of the overall model and predetermined pathway
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
Brand image and Consumer psyche by continuous change in Brand Packaging. Hasnain Iqbal
A group presentation on research report. The effect on Consumer buying behavior, Brand image and Consumer psyche by continuous change in Brand Packaging.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
The study titled, “A Study On Brand Perception In Electronics Industry” focuses on the level of awareness and perception customers have about for a brand. For the purpose of the study, an electronics company „s customers were surveyed for a period of two months. The tools used for analysis are frequencies test, mean analysis, independent sample T – Test and ANOVA. At the end of the study, it was found that factors such as quality, warranty, brand image influenced customer‟s perception of the brand. Some findings about the customer demographics were also found
Single Or Multiple Sourcing: A Mathematical Approach To Decision Makinginventionjournals
ABSTRACT: There is often a tussle between choosing a right sourcing strategy which says, whether the buyer should go for single sourcing or multiple sourcing. In this paper we introduces quality as a parameter apart from other parameter such as economies of scale and specific knowledge or learning effect on sourcing strategy selection by taking into account the small number of interaction involving buyer and competing suppliers, formulated mathematically using Berndt Wood Model (Translog cost function). The objective is to find whether the difference function between the cost of production in single sourcing and Multiple (dual) sourcing is decreasing or increasing, when quality as parameter is introduced. Using the concept of maximization and minimization of a function, it is achieved, considering certain assumptions. Here the results indicates that in the long run multiple sourcing is definitely the better option, which able to cater quality as well as supplier opportunism and cost. This further established by the numerical illustration.
Purchase Decision Analysis Marketing Mix (Case Study Mandiri E-Cash Transacti...inventionjournals
PT. Bank Mandiri experiencing some problems that the level of use of Mandiri e-Cash Registered and Unregistered who have too big difference. The problems are caused by factors of product, price, promotion, distribution channels in the decision Mandiri e-Cash. This study aims to determine the effect of marketing mix on purchase decisions in Mandiri e-Cash Transaction Banking Retail Group. The study used quantitative methods using a type of survey, data collection methods with questionnaires. The population in this study are all users of Mandirie-Cash both Registered and Unregistered much as 302.435 which consists of the Mandiri e-Cash Registered and Unregistered 36.462 and 265.973 number. Probability sampling technique with Slovin formula obtained a sample of 399.39 or 400 respondents. Data were analyzed using SEM (The Structural Equation Model). The results showed that the products and distribution channels are not significantly influence the purchasing decision. Prices and promotions influence on purchase decisions Mandiri e-Cash.
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
Online product recommendations (OPRs), which include provider recommendations (PRs) and consumer reviews (CRs), are widely used in ebusiness to improve consumers' shopping efficiency, which consists of product screening efficiency and product evaluation efficiency. We construct a research model to explore the effect of perceived quality of OPRs on consumers’ shopping efficiency and the moderating role of product type, which usually includes search and experience product. Using an online questionnaire survey with 174 valid participants, our findings provide strong support for the proposed model. The empirical results reveal that higher perceived quality of OPRs is associated with higher consumer shopping efficiency. What’s more, the impact of perceived quality of PRs on screening efficiency is stronger for experience products than for search products, but the effect of perceived quality of CRs on screening efficiency is stronger for search products than for experience products. However, the moderating effect of product type on the relationship between perceived quality of OPRs and evaluation efficiency is not significant.
Product Marketing Management Services In. Pln (Persero) In ManadoIJMER
This study was conducted to determine how much influence marketing management product to the consumer's decision to buy the product in smart electrical services at PT. PLN (Persero) Manado area. The method used methods of quantitative analysis. The data analysis using the analysis of a single table and then testing the hypothesis using the Spearman Rank correlation studies seeking a relationship between two variables, namely the relationship between the variables X (Management product marketing services) and variable Y (Decision consumers). The population in this study amounted to 202 is a consumer and a sample of 67 respondents taro Yamane with a confidence level of 90%, 10% precision. Based on the results of the calculation of Spearman rank correlation coefficient, ie rs = 0.97, prove that there is a positive effect of the variable X (product marketing management services) with variable Y (Decision consumers) in a smart buying electrical products at. PLN (Persero) Manado area. The calculation of the coefficient of determination: (Kp = (rs) 2 x 100%) which shows the influence of variable X (Management product marketing services) with variable Y (Decision consumer) to purchase the product. The results obtained indicate Kp is equal to 94%, meaning that the presence of a smart electrical product marketing promotions, consumers / communities interested in using / buying smart electricity for their lighting needs at PT PLN (Persero) Manado Area. This is due to the influence of marketing management services to market products through smart electrical products marketing campaign that is sebsar 94%, while the remaining 6% is influenced by other factors not examined
This study aims to examine and analyze the influence of Product Quality, Place, Service Quality and
Promotion partially and or together on customer purchase decisions related to choosing regular savings and
business savings at Bank Mandiri, Gading Serpong, Tangerang Selatan. Research data is obtained by
conducting a survey of customers
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
The study titled, “A Study On Brand Perception In Electronics Industry” focuses on the level of awareness and perception customers have about for a brand. For the purpose of the study, an electronics company „s customers were surveyed for a period of two months. The tools used for analysis are frequencies test, mean analysis, independent sample T – Test and ANOVA. At the end of the study, it was found that factors such as quality, warranty, brand image influenced customer‟s perception of the brand. Some findings about the customer demographics were also found
Single Or Multiple Sourcing: A Mathematical Approach To Decision Makinginventionjournals
ABSTRACT: There is often a tussle between choosing a right sourcing strategy which says, whether the buyer should go for single sourcing or multiple sourcing. In this paper we introduces quality as a parameter apart from other parameter such as economies of scale and specific knowledge or learning effect on sourcing strategy selection by taking into account the small number of interaction involving buyer and competing suppliers, formulated mathematically using Berndt Wood Model (Translog cost function). The objective is to find whether the difference function between the cost of production in single sourcing and Multiple (dual) sourcing is decreasing or increasing, when quality as parameter is introduced. Using the concept of maximization and minimization of a function, it is achieved, considering certain assumptions. Here the results indicates that in the long run multiple sourcing is definitely the better option, which able to cater quality as well as supplier opportunism and cost. This further established by the numerical illustration.
Purchase Decision Analysis Marketing Mix (Case Study Mandiri E-Cash Transacti...inventionjournals
PT. Bank Mandiri experiencing some problems that the level of use of Mandiri e-Cash Registered and Unregistered who have too big difference. The problems are caused by factors of product, price, promotion, distribution channels in the decision Mandiri e-Cash. This study aims to determine the effect of marketing mix on purchase decisions in Mandiri e-Cash Transaction Banking Retail Group. The study used quantitative methods using a type of survey, data collection methods with questionnaires. The population in this study are all users of Mandirie-Cash both Registered and Unregistered much as 302.435 which consists of the Mandiri e-Cash Registered and Unregistered 36.462 and 265.973 number. Probability sampling technique with Slovin formula obtained a sample of 399.39 or 400 respondents. Data were analyzed using SEM (The Structural Equation Model). The results showed that the products and distribution channels are not significantly influence the purchasing decision. Prices and promotions influence on purchase decisions Mandiri e-Cash.
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
Online product recommendations (OPRs), which include provider recommendations (PRs) and consumer reviews (CRs), are widely used in ebusiness to improve consumers' shopping efficiency, which consists of product screening efficiency and product evaluation efficiency. We construct a research model to explore the effect of perceived quality of OPRs on consumers’ shopping efficiency and the moderating role of product type, which usually includes search and experience product. Using an online questionnaire survey with 174 valid participants, our findings provide strong support for the proposed model. The empirical results reveal that higher perceived quality of OPRs is associated with higher consumer shopping efficiency. What’s more, the impact of perceived quality of PRs on screening efficiency is stronger for experience products than for search products, but the effect of perceived quality of CRs on screening efficiency is stronger for search products than for experience products. However, the moderating effect of product type on the relationship between perceived quality of OPRs and evaluation efficiency is not significant.
Product Marketing Management Services In. Pln (Persero) In ManadoIJMER
This study was conducted to determine how much influence marketing management product to the consumer's decision to buy the product in smart electrical services at PT. PLN (Persero) Manado area. The method used methods of quantitative analysis. The data analysis using the analysis of a single table and then testing the hypothesis using the Spearman Rank correlation studies seeking a relationship between two variables, namely the relationship between the variables X (Management product marketing services) and variable Y (Decision consumers). The population in this study amounted to 202 is a consumer and a sample of 67 respondents taro Yamane with a confidence level of 90%, 10% precision. Based on the results of the calculation of Spearman rank correlation coefficient, ie rs = 0.97, prove that there is a positive effect of the variable X (product marketing management services) with variable Y (Decision consumers) in a smart buying electrical products at. PLN (Persero) Manado area. The calculation of the coefficient of determination: (Kp = (rs) 2 x 100%) which shows the influence of variable X (Management product marketing services) with variable Y (Decision consumer) to purchase the product. The results obtained indicate Kp is equal to 94%, meaning that the presence of a smart electrical product marketing promotions, consumers / communities interested in using / buying smart electricity for their lighting needs at PT PLN (Persero) Manado Area. This is due to the influence of marketing management services to market products through smart electrical products marketing campaign that is sebsar 94%, while the remaining 6% is influenced by other factors not examined
This study aims to examine and analyze the influence of Product Quality, Place, Service Quality and
Promotion partially and or together on customer purchase decisions related to choosing regular savings and
business savings at Bank Mandiri, Gading Serpong, Tangerang Selatan. Research data is obtained by
conducting a survey of customers
The strong brand equity value has turned into an exceptionally critical element that influences
customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand
equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions.
The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data
collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the
selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity
dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and
interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying
behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand
loyalty
The Effect of Brand Equity on Consumer Buyer Decisions : A Case Study in Groc...AJHSSR Journal
ABSTRACT : The increasing competition leads product offering from other competitors are varied, hence
consumer loyalty is questionable. It is prominence to create distinguishable product so that leads loyalty to the
consumer, particularly in grocery product. This paper aims to test brand equity of a new brand which consist of
brand awareness, brand loyalty, brand association, and perceived quality on consumer purchase decisions. The
finding revealed strong relationship on perceived quality and brand association regarding strong cognizable
from the previous brand product in spite of low brand loyalty. The findings are more useful to practitioners in a
way to understand the way of consumer perception point of view.
KEYWORDS : Brand association, awareness, loyalty, perceived quality, purchase decisions
The Influence of Sales Promotion and Brand Image toward the Purchasing Decisi...YogeshIJTSRD
The aim of this research is to know the influence of sales promotion and brand image to Shopee platform toward consumer purchasing decision by students in FISIP Slamet Riyadi Surakarta. The method uses survey. This research includes as quantitative explanative research. Research population is students of FISIP Slamet Riyadi Surakarta who buy products through Shopee. Technique sampling in nonprobability uses accidental sampling with 96 respondents. Technique of collecting data is questionnaire as primer data and files, documents as seconder data. Validity data test uses moment product test and reliability data test uses cronbach alpha test. Analysis technique uses multiple regressions analysis by doing classic assumption test. The result shows that, as simultanouesly, both of free variables influence purchasing decision, while, as individually, sales promotion does not give influence to purchasing decision as 0,848. Then, brand image gives significant influence to purchasing decision as 0,004. Nurnawati Hindra Hastuti | Andri Astuti Itasari "The Influence of Sales Promotion and Brand Image toward the Purchasing Decision in Shopee Platform" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43905.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/social-science/43905/the-influence-of-sales-promotion-and-brand-image-toward-the-purchasing-decision-in-shopee-platform/nurnawati-hindra-hastuti
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
Top journals (all business disciplines combined) Academy ofTakishaPeck109
Top journals (all business disciplines combined)
Academy of Management Journal
Academy of Management Review
Accounting Review
ACM Transactions on Information Systems
Administrative Science Quarterly
Contemporary Accounting Research
European Journal of Information Systems
IEEE Transactions on Knowledge and Data Engineering
Information Systems
Information Systems Research
International Journal of Research in Marketing
Journal of Accounting and Economics
Journal of Accounting Research
Journal of the Association for Information Systems
Journal of Consumer Research
Journal of Finance
Journal of Financial and Quantitative Analysis
Journal of Financial Economics
Journal of Financial Intermediation
Journal of International Business Studies
Journal of Marketing
Journal of Marketing Research
Journal of Operations Management
Journal of Strategic Information Systems
Management Science
Manufacturing and Service Operations Management
Marketing Science
MIS Quarterly
Organization Science
Production and Operations Management
Review of Accounting Studies
Review of Financial Studies
Strategic Management Journal
VLDB Journal
Very good journals (split per discipline):
Accounting:
Abacus
Accounting and Business Research
Accounting, Organizations and Society
Auditing: A Journal of Practice and Theory
European Accounting Review
Journal of Accounting, Auditing and Finance
Journal of the American Taxation Association
Journal of Business Finance and Accounting
Journal of Management Accounting Research
Management Accounting Research
Information Management:
ACM Transactions on the Web
CAiSE Proceedings
Communications of the ACM
Data and Knowledge Engineering
Decision Support Systems
ECIS Proceedings
Electronic Markets
IEEE Software
IEEE Transactions on Software Engineering
Information and Management
Information and Software Technology
Information Systems Journal
International Journal of Electronic Commerce
Journal of Group Decision and Negotiation
Journal of Information Technology
Journal of MIS
World Wide Web Journal
Finance:
Finance and Stochastics
Financial Management
Journal of Banking and Finance
Journal of Computational Finance
Journal of Corporate Finance
Journal of Empirical Finance
Journal of International Money and Finance
Journal of Money, Credit and Banking
Mathematical Finance
Review of Finance
Marketing:
Industrial Marketing Management
Journal of the Academy of Marketing Science
Journal of Advertising
Journal of Business Research
Journal of Consumer Psychology
Journal of Product Innovation Management
Journal of Retailing
Marketing Letters
Psychology & Marketing
Quantitative Marketing and Economics
Organization:
International Journal of Industrial Organization
Journal of Management
Journal of Management Studies
Journal of Transport Economics and Policy
Long Range Planning ...
Running head; EVALUATING A QUALITATIVE STUDYEVALUATING A QUALITA.docxjeffsrosalyn
Running head; EVALUATING A QUALITATIVE STUDY
EVALUATING A QUALITATIVE STUDY 9
Evaluating a Qualitative Study
Name
Institutional Affiliation
Date
Evaluating a Qualitative Study
The authors conducted a study the effects of social media advertising on customer’s perception, motivation and purchase. The authors conducted the study based on the rational that current, the world is digitized and modern everyone is engaged and attached to the internet. As a result, organizations can use social media to advertise their products and services. Besides social media advertising attracts customers and organizations can use it a medium for advertising which provides them with advanced ways for businesses to obtain existing and potential customers through reviews as opposed to traditional; ways of using methods such as television and radio. Furthermore, the authors argue that using social media platforms is affordable when compared to other channels. Likewise, social media marketing influences customers, perceptions, purchase intention and motivation. The authors conducted the study to determine the effects of social media advertising on a consumers purchase intention while considers factors such as perception variables and mediation
The study is important as it provides organizations with an idea on how factors such as customer motivation, perception and purchase intention influences consumer purchase. The study also draws a model that will demonstrate the link that exists between consumer purchases and the use of social media as an advertising tool, while understanding consumer purchase decisions that enables them adopt to those brands and services that are advertised through social media. Besides, the study is important because it provides a step towards understanding consumers purchase intentions to some brands while advertising through social media.
The authors have provided a thorough literature review as they provide some of the sentiments of past studies on social media advertising and study variables. For instance, one past research indicates that the market for smart phones is increasing daily, the researcher estimate that there will be roughly 5 billion Smartphone users by the year 2020.As a result, social media marketing will play a critical role in advertising for organizations. Further, after the introduction of Smartphone touch in the year 2007, there is an upsurge of Smartphone usage globally. Furthermore, statistics conducted by Google play store and Apple indicate that more than 135 billion apps are downloaded through smart phones and the number is bound to increase in the near future. Also, users spend most of their time in social media platforms.
The author also provides a definition of customer perception. They define it a marketing concept that creates awareness consciousness and impression on a customer about an organization’s products and services. Customer’s perception is influenced by review, advertising, public relations .
The Moderating Effect of Time of the Day on the Relationship between Perceive...ijtsrd
The main purpose of conducting this research study is to identify the impact of perceived crowding on emotional responses of the shoppers and identify the moderating effect of time of the day on the relationship between perceived crowding and emotional responses. And fast food industry in Sri Lanka has been taken as the research base to identify the fast food consumers’ perception on the crowding. Moreover, perceived crowding observed as a major concern for shoppers as well as a challenge for organizations which was also addressed in International context. That issue encouraged this particular study and it will be further examined and tested broadly throughout this research study. And the other concern is what types of moderating effect can be seen on the relationship between perceived crowding and emotional responses. Therefore, this research study has examined the effect of “time of the day- on the main relationship. A well structured questionnaire was used to obtain primary data for the study. A total of 405 Sri Lankan fast food clients were chosen as the sample for the study. The sampling method was convenience sampling, and the data was analyzed using SPSS 25 software. The multiple regression analysis was used to analyze the data. Charts and graphs are used to display the research findings. The studys findings demonstrated it can be concluded that it indicates that 12.2 of dependent variable Emotional Responses is explained by independent variables Perceived Crowding . And we may conclude that in the Sri Lankan fast food market, there is no moderating effect of time of the day on the relationship between perceived congestion and emotional responses. K. K. P. D. Kahaduwa "The Moderating Effect of Time of the Day on the Relationship between Perceived Crowding and Emotional Responses; with Special Reference to Fast Food Industry in Sri Lanka" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46312.pdf Paper URL: https://www.ijtsrd.com/home-science/food-science/46312/the-moderating-effect-of-time-of-the-day-on-the-relationship-between-perceived-crowding-and-emotional-responses-with-special-reference-to-fast-food-industry-in-sri-lanka/k-k-p-d-kahaduwa
Similar to Identifying Factors of Purchase Intention for Private Label Brands (20)
Although performance appraisal is concerned with the evaluation of workers job performance, it at the same time serves to highlight the specific objectives of an organization. As the employee is being evaluated the organization is also evaluating itself by comparing objectives and standards of performance, reviews the whole appraisal framework and design as well as organizational values and culture. Performance appraisal is a veritable tool for organizations to evaluate and increase the quality of education and training of their workforce with a view to developing lifelong learning patterns and strategies to sustain productivity throughout longer working periods. Motivation as it relates to employee productivity is often behind the drive for performance and self-actualization and provides opportunities for higher productivity. Productivity is an important measure of goal achievement because getting more done with less resources increases organizational profitability. Using the exploratory research design and 109 participants the result of the study indicates a strong positive correlation between performance appraisal and employee productivity. It suggests that the issue of performance appraisal in charitable organizations should be addressed. In view of the result of the study, the paper recommends that performance appraisal should carefully review employee’s strengths and weaknesses against requirements for possible future higher responsibilities.
The integration between innovation and business is a key factor in competitiveness between organizations. That is, innovation applied to a business makes no sense if not considered as an integral tool for the processes of the organization. Companies should therefore adopt a policy where innovation plays a strategic role in the design of business models to become lean, effective and competitive entities (Moraleda, 2004). The objective of this paper is to show the importance of innovation within companies, identifying the concept, the various models that different entities might adopt in order to develop better processes of innovation, as well as indicators that represent innovation at global and national levels in order to develop strategies that lead to an increase in competitiveness. For this work the method used was a bibliographical review of relevant articles from a range of authors was conducted.
The practitioners and academicians in the business arena are highly concern about the enhancement of employee performance in this competitive age for achievement of business goals. Considering the issue, this study aimed to measure the influence of Human Resource Management (HRM) practices on the performance of employees. The data of this study have been collected from 392 on-the-job operational level employees using survey method who are working at different garment factories in Bangladesh. The collected data are analyzed through structural equation modeling to partial least square method. The study empirically proves that employee training and development, promotion opportunity, and job security has significant influence on the employees’ performance. Theoretically, this study proves that training and development, job security and promotion opportunity together influence on the performance of employees in the developing economy. The practitioners and policy makers of the organizations are expected to make necessary adjustments in their existing HRM practices based on the findings of this study in the context of Bangladesh for enhancing the employees’ performance level so that their whole-hearted efforts can be gained for the achievement of business goals.
Child labor is one of the issues receiving much attention from researchers and scholars around the world. Child labor still occurs in most countries around the world. Viet Nam is also one of the countries with relatively high child labor and increasing trend. This article is based on critical discourse analysis and data from the General Statistics Office of Vietnam to analyze some fundamental issues of child labor in Vietnam, thereby giving policy suggestions to the Vietnam government in minimizing the current child labor situation.
The rapid trend of changes and social issues in managing the global workforce has forced organizations to look for innovative ways of enhancing the job satisfaction of employees. Among these innovative approaches is the provision of Flexible Working Arrangements (FWAs). The purpose of this exploratory research was to identify the effects of FWAs, i.e., flextime schedule, compressed workweek, and telecommuting on job satisfaction from the perspective of the Ethiopian national employees of the United Nations Economic Commission for Africa (ECA) in Addis Ababa. To achieve this objective both descriptive and inferential statistics were conducted. The total population of the study was 250; out of which, 71% of responses were collected. A primary data collection method was implemented using a structured questionnaire. The analysis showed that there is significant positive effect of flextime schedule (R = .39, R2 = .264, p = .001) and compressed workweek (R = .39, R2 = .159, p = .039). This means that increase in the use of flextime schedules and compressed workweek enhances job satisfaction for employees of the ECA in Addis Ababa. The independent variables reported R = .39 and R2 = .15 which means that 15% of corresponding variations in employee job satisfaction can be explained by flexible working arrangements. Nevertheless, this study found out that there are no significant relationship of telecommuting (R = .39, R2 = .065, p = .398) on job satisfaction. Therefore, since the provision of FWAs is at the nascent stage, further studies on the effect of telecommuting on job satisfaction from Ethiopian employees context are highly recommended.
This study evaluates the impacts of urban road investment and operation in China, especially the spillover effect attributable to the investment of urban road projects. Using the synthetic control method and difference-in-differences technique and taking the opening of Jiaozhou Bay Bridge and its Subsea Tunnel in China on 30 June 2011 as a natural experiment, this paper investigates the causal effect between urban road investment and its economic impacts. Results show that the project has a positive externality in terms of its contribution to the output and employment: taken the industrial relative output as outcome variable, no matter whether the covariates are controlled or not, the parameters of the interactive terms are positive; taken the industrial relative employment rate as outcome variable, the gap between the treated unit and its counterpart indicates a direct program effect for the treated city as well as a spillover effect across the cities within the sample province. Furthermore, the permutation test ascertains that the probability of achieving a spillover effect as large as the treated city is around 5.88 per cent. Overall, the investment and operation of urban road transportation infrastructure has a noticeable spillover effect. Our results are robust across a series of placebo tests.
Poor public management defined by corruption and lack of prudence in public life continues to hold Nigeria hostage and makes good governance difficult. Since the 1980s government has been using many methods including the processes of privatization and commercialization as means of re-engineering the public sector for total quality management, and to increase the share of the public sector’s contribution to the gross domestic product. The experiment never achieved the desired level of success partly due to lack of political will on the part of government to wedge a total war against corruption, and also partly because the public sector is a large scale administration that has many entry and revolving doors which government finds difficult to close. These limitations provide the incentives for widespread public corruption that is recognized as one of the greatest challenges of government in carrying out its mandate. 110 respondents participated in this study conducted through the exploratory research design. The participants provided useful data that were triangulated with data from secondary sources for the purpose of the study. To achieve the objective of the investigation, data were analyzed through statistical techniques and the result showed significant positive correlation between good governance and good management. It was recommended that appointments in the public sector should feature a combination of people from private and public sectors of the economy to enhance competence with the aim of reducing public sector corruption. Further study should examine the reasons behind rising budget deficits as a way of reducing cost of governance in Nigeria.
In this article, we analyze in the Malian context the link between the structure of the shareholding and the sustainability of companies based on data from the census of industrial enterprises of the Ministry of Trade and Industry, 2015. The results show that Mali’s economic opening option in the 1980s, strengthened in the 1990s following the implementation of the Structural Adjustment Programs, resulting in the state’s withdrawal from the management of enterprises, have enabled the emergence of private enterprises in almost all sectors of economic activity. However, shareholding in industrial enterprises has suffered from poor governance. It also shows that the number of women entrepreneurs is close to that of men. Between 2010 and 2014, the majority of shareholders are in the agri-food sector. The majority of the investment is in the metal and metallurgical sector.
This paper’s objective is to present the importance of the strategic planning in business management. Speaking of strategic planning is always speaking in general terms and how to fix paths of behavior will necessarily affect deeply and significantly in the future evolution of the company or organization that adopts it. Today we think of the organization as part of an environment and in terms of options or choices based on what you have, of its surroundings and the opportunities or pathways that can lead to achieving the objective, (Garrido, 2009). For this work the method used was a bibliographical review of relevant articles from a range of authors was conducted. The conclusions were that the be properly analyzed and adapted to the precise conditions and characteristics of the small business or, more generally, to any type of business for which the planning is intended. Strategic planning brings multiple benefits (which exceed its disadvantages) if applied in the right way, however, there are inherent risks, which can be overcome with proper monitoring and control.
The study examined the relationship between non-financial incentives and workers’ motivation in Akwa Ibom State Civil Service exploring five key variables of continuing professional development, performance feedback, employee employment, employee participation in decision-making and task autonomy. Survey research design was adopted involving the use of questionnaire to gather data from 392 respondents drawn from a population of 20465 civil servants in state using Taro Yamene Sample Size Determination Table. The sample was drawn across all ministries and departments through stratified and convenience sampling techniques. Data collected were analysed using descriptive and inferential statistics. Hypotheses were tested at 0.05 level of significance. The five dimensions of non-financial incentives were positively correlated with workers’ motivation from the results of the analysis. Continuing Professional Development (CPD) had the highest correlation value (r = 0.33, P<0.01). Also, the five null hypotheses were rejected implying that the variables of study influence workers’ motivation in Akwa Ibom State Civil Service, Nigeria with beta coefficients and t-values of CPD (0.29;4.313); PF (0.117; 3.500); EE (0.2.141); PDM (0.182; 2.935), and TA (0.231;2.817). It was concluded that since workers’ motivation is a vital tool to organizational effectiveness and growth, employers should explore more of non-financial incentives in formulating and implementing employee benefits related policies.
This literature review is organized in five sections. Firstly, we begin with general ideas and continue with the origin of the fraudulent. Secondly, we discuss the struggle of the phenomena, insisting on the available mechanisms. Finally, we’ll discuss the link between audit and fraud.
Accounting function aims at providing accurate and sufficient accounting information to facilitate proper financial reporting and management performance. Accounting information is usually in the form of periodic or annual financial statements which are products of costing, financial and management accounting prepared for the benefit of a number of external interest groups. Accounting has its roots in the stewardship approach and as a management performance tool to guide the agent and the principal over the exact status of the going concern. Accounting function also involves financial statement analysis, interpreting the accounts by computing and evaluating ratios which relate pairs of financial information or items with one another. This analysis of ratios can be cross-sectional comparing the results of one company with another or trend. In doing so close attention is usually paid to profitability ratio to help keep pace with effective management performance. The exploratory research design was adopted for the study and result showed positive correlation between accounting function and management performance. The study was not exhaustive, therefore, further study should examine the relationship between audit failure and business failure as a matter of finding a solution to the problem. It was recommended that management should always carefully study audit reports to enhance decision making and management performance.
In recent years, retired workers eligible for social security receive their emoluments from the appropriate regulatory agency and this provides more realistic evidence on the better living standard of the aged (retirees) under the scheme. Empirically, this paper examines the impact of social security on economic growth in Ghana using time series secondary (monthly) data ranging from 2000 – 2018. The author answers in two questions: 1) how significant are pensioners benefit payments dependent on economic growth and also, 2) how business environmental policy is contributing to economic performance as far as pensioners well-being are concerned. Using STATA analytical software, the findings show a positive significant relationship between social security and economic growth. The study concludes by outlining appropriate policy measures to help strengthen the current social security scheme in Ghana.
This research begins by showing the different meanings attributed to the term cluster by different currents and authors, which suggests definitions that are found around its spatial framework. Next, the factors that intervene in the competitiveness of a region and its growth are shown, for the development of these, Porter’s model of competitiveness which was taken as reference, and the contexts: geographical and economic. Therefore, the methodology was used based on a qualitative design, with descriptive and correlational scope since it will analyze differences of each cluster, with respect to the factors of dimensions, establishments, growth, economic impact and policies. To do this, the information-gathering tool was two semi-structured interviews with cluster leaders in both countries, because the approach is based on data collection methods that are not completely standardized or predetermined. And finally, the results of the comparison of the Mexican Bajío automotive cluster with the German cluster located in Baden-Württemberg are presented.
This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.
The study investigates the impact of team building on organisational productivity. The objective of this study is to evaluate the impact of team building among the members of the selected case study and to assess the effect of training and retraining of team members on organisational productivity. The study also x-rayed the absence of team building in a workplace which led to low levels of turnover and productivity. the total population of the study was 750 while researcher employed Yaro Yamane sampling technique to select sample size of 261 because of the large population and hypothesis were tested using Pearson correlation. The finding revealed that if members of the team can work in synergy without considering the differences in the likes of level of educational background and others, the expected productivity will be very high. It was also observed that capabilities of team leader in carrying out the assigned task determined its output especially if the team leader understands the technical knowhow of job and he is friendly with co-team members with a lot of motivation, that this would definitely enhance employees’ efficiencies and productivities. The study recommends that team members should trust, support and respect one another individual differences in order to accomplish group common goals and tasks.
Compared with general commercial reverse logistics operators, the recovery and treatment of expired drugs and medical waste is a complex and highly technically difficult project. The qualifications required by the relevant service providers are also more stringent. For medical institutions, the selection of reverse logistics operators is always a critical issue. On the perspective of sustainability, this paper aims to investigate and explore the critical factors of selecting a medical reverse logistics service provider. Through the process of the Delphi method, the experts’ assessments were collected, and 24 factors affecting the selection of medical reverse logistics service provider were screened and summarized. Then, Decision-Making Trial and Evaluation Laboratory (DEMATEL) was employed to calculate the total influence values and net influence values between factors that could be used to draw the visual causal map. Referring the causal map, “Green process operation level” and “Recycling process greening degree” are significantly higher than other factors in terms of total influence value and net influence value. Therefore, they can be regarded as crucial factors. This finding implies that medical reverse logistics providers must have the ability to improve the greening of facilities, as well as equipment, integrating existing processes to make it greener and environmentally friendly.
The major objective of any firm is to maximize the shareholders wealth. This is evidence through dividend yield and payout ratio and this encapsulate into the dividend policy of a company. The research purpose aimed at examining the influence that dividend policy has on the volatility of share prices among the listed insurance corporations in Kenya. Research design, approach and method: Data was collected from listed insurance corporations over a 10-year period with a total of 49 data points. The Pearson correlation and ordinary regression analysis were employed. The results reveal the existence of a positive link among the study variables. The correlations were found to be substantial at ninety-five percent confidence level. It is worth noting that the model summary shows forty-three-point one percent of changes in the volatility of stock price are explicated by dividend yield and payout ratio. ANOVA statistics which examines whether the analytical model as set out in the study explains variations in the dependent variable concluded that the model is analytically substantial. The outcome revealed a statistically significant positive link between stock price variations and the ratio of dividend payout. Research also established a statistically substantial negative interrelation between volatility of stock prices and dividend return. Results therefore recommend that companies should have dividend policies which are mapped to shareholders wealth maximization objective. The study suggests further studies be undertaken to determine whether there exists an analytically substantial difference between the dividend policies of various sectors in the economy.
This study is about the impact of selected macroeconomic variables on economic growth of Bangladesh. Economic growth of Bangladesh is measured in terms of annual nominal GDP growth rate. Least squared regression model has been employed considering exchange rate, export, import and inflation rate as independent variables and gross domestic product as the dependent variable in this study. The results reveal that export and import have significant positive impact on GDP growth rate. The other variables (exchange rate and inflation) are not significant, indicating that there exists no significant relationship among the variables. The findings will help the policy makers to make policies concerning the country’s economic growth to remain robust in the near future.
The Research aims on Human Resource Management and innovation has to date relied on a theoretical assumption that there exists an identifiable set of HR practices which organizations seeking to be innovative should adopt. However, analysis of the various prescriptions of HR practices for innovation reveals a high level of internal inconsistency, leading to conflicting advice for practitioners. Furthermore, a review of empirical research on the topic indicates that HR practices within innovative organizations are remarkably similar to those found in the best practice literature This raises questions about the link between strategy and HRM, and about the theoretical foundations of research on HRM and innovation. Drawing on recent research on HRM and firm performance, I suggest that research on HRM and innovation can benefit from incorporating elements from both contingency theory and best practice approaches into the existing configuration theory approach. A change in direction for both theoretical and empirical research on HRM and innovation is proposed. This paper is laid out as follows. In part one, I ask what a strategy of innovation is, and consider what employee behaviors are believed to be consistent with such a strategy. The second section compares and contrasts different authors’ prescriptions of HR practices for innovation, and also compares the findings of research on HRM and innovation with the findings of the best practice approach. In the final part I consider the implications of MY review for future research on this topic. I propose a broadening of the theoretical base on which research on HRM and innovation is founded, and discuss the particular challenges involved in conducting empirical research on HR systems for innovation.
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Identifying Factors of Purchase Intention for Private Label Brands
1. Business, Management and Economics
Research
ISSN(e): 2412-1770, ISSN(p): 2413-855X
Vol. 3, No. 10, pp: 188-191, 2017
URL: http://arpgweb.com/?ic=journal&journal=8&info=aims
188
Academic Research Publishing Group
Identifying Factors of Purchase Intention for Private Label
Brands
Andrian Haro Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Jakarta – Jakarta, Indonesia
1. Introduction
The growth rate of private label brands market share has increased over the past year. In the world of modern
retail, Indonesia and Thailand occupy the highest sales position. It could be said that private label products are very
well received by consumers where the economic conditions are declining. This is because the quality of products
offered by private label products is below average compared to other branded products (Beneke and Stephen, 2015).
In Indonesia, private label product is categorized as a product with lower quality. However, the estimated growth in
sales of private label products in Indonesia could be said to grow faster than other general products. This private
label product comes in retail to gain profit and build its own product image. This condition could be seen that every
modern retail sells private label products with their respective brands (Besra et al., 2015). It is also supported by the
government that requires every modern retail to sell excellent products and SMEs that are specially produced in
Indonesia. In general, Indonesian consumers are less interested in private label products, where the average sales of
these products are still far below the sales of other branded products. Therefore it is necessary how to build
consumer interest to private label product. In accordance with the background conditions that have been described at
the beginning, the purpose of this study is to analyze the influence of attitude and brand awareness toward private
label brands purchase intention.
2. Literature Review
One of the important factors that can affect consumer purchase intention to private label product is consumer
attitude (Haro, 2016). The coverage of consumer attitudes toward private label products consists of trust, familiarity
and perceived economic situation. The study results suggest that consumers will try to save on their expenses by
buying private label products as long as their economic conditions are declining (Cela and Cazacu, 2016). But if
their economic condition has recovered or improved, then they will switch back to the product brand that is familiar
with them. This is because the product is familiar to a consumer, so that consumers can determine the choice of the
product in the right way. Therefore, in building trust in private label products, retailers must be able to convince
consumers with the products offered. The belief in a private label product can affect consumer attitudes through
perceived benefits that are a combination of perceived price-quality. When a consumer makes a purchase, the
internal memory of the purchase experiment comes alongside the external memory obtained through the information
received by the consumer as they make the purchase process (Jaafar et al., 2012). Consumers who have negative
experience of a product will negatively impact the price of a product. This will certainly affect consumer decision
making in purchasing products.
Brand awareness is closely related to brand names, symbols, logos, and more. Brand names often appear in the
minds of consumers and the ease of doing (Yang, 2012). The ability of a person to remember and recognize a brand
in a particular category with sufficient detail to make a purchase can be defined as a brand awareness. High brand
awareness among consumers shows a high degree of familiarity. The study results say that brand image and brand
awareness help decision for consumers when objective assessment of a product could not be determined. Brand
Abstract: This research was conducted among consumers of famous retail stores (e.g. Carrefour, Giant,
Hypermart, Lotte, etc.) which offering private label brands in Jakarta. This study aimed to analyze the influence of
attitude and brand awareness toward private label brands purchase intention. The assumed sample size was 150
respondents by using convenience sampling technique. The multiple regression model was used in this research
data. The result shows there was relationship found among all the given variables, which means that all research
hypotheses were found to be supported. These findings are expected to provide useful managerial implications for
retailers in terms of effective solutions marketing for private label brands.
Keywords: Private label brands; Attitude; Brand awareness; Purchase intention.
2. Business, Management and Economics Research, 2017, 3(10): 188-191
189
H1
H2
awareness could be attributed to purchasing intentions because consumers before buying first extract the product
from their memory or memory awareness. In general, consumers appear to be more familiar with national brand
products compared to private label brands. In addition, product brands that are more easily remembered by
consumers are the products they buy often (Kakkos et al., 2015).
The purchase intentions could be illustrated that the consumer intends to plan or purchase a particular product or
service in the future (Bashir et al., 2015). Consumer’s purchase intention is a benchmark or forecasting of consumer
buying behavior in the future (Bilal and Tahir, 2013). This forecasting could certainly be used as forecasting data in
sales and could be predict a new demand for a product. In this case, it is necessary to consider the factors that
encourage consumers to do the intention of purchasing private label products, one of which is influenced by
physiological and socio-psychological needs where these factors will tend to form the attitude of customers to
private label products (Rizkalla and Leis, 2012).
Therefore the research model was shown at figure 1 and hypothesis formulations stated as follow:
H1: There is an influence between attitude and purchase intention
H2: There is an influence between brand awareness and purchase intention
Figure-1. Research Model
Source: proceed data by researcher
3. Methodology
This research study is to analyze the influence of attitude and brand awareness toward private label brands
purchase intention by using multiple regression analysis using SPSS. The method used was a survey by distributing
questionnaires to 150 customers who purchase private label products retail self-service convenience in Jakarta. The
sampling technique used is a non-probability sample with convenience sampling method. Methods of data collection
used through surveys or questionnaires distributed to a number of respondents. The scale used in this study uses 5-
point Likert Scale (1 = Strongly Disagree and 5 = Strongly Agree).
4. Results and Discussion
The demographic condition of total 150 respondents in this study mostly come from female consumers about 81
people (54%) with the range of respondent’s age from 20-25 years old (68.7%) which dominated of their occupation
as college/student. The monthly income which they received most ranged below Rp 1 million was 71 people
(47.3%). Meanwhile their spending was under Rp 1 million per month about 73 people (48.7%). The domicile of the
respondents mostly live in west Jakarta (34.7%).
In table 1 show the result of validity and reliability test to all question items of variable. Based on the results of
validity and reliability testing showed that all items statement of each construct have valid and reliable data. It shows
that a rstatistic greater than 0.1603 as rtable, so it could be conclude valid. Meanwhile the results of reliability test each
construct value greater than 0.60, hence it could be concluded reliable.
Table-1. Validity and Reliability Test
No rstatistic rtable
Cronbach’s Alpha Result
Attitude
1 0.746 0.1603
0.765
Valid
Reliabel2 0.817 0.1603 Valid
3 0.752 0.1603 Valid
4 0749 0.1603 Valid
Brand Awareness
6 0.722 0.1603
0.614
Valid
Reliabel7 0.732 0.1603 Valid
8 0.327 0.1603 Valid
9 0.651 0.1603 Valid
10 0.775 0.1603 Valid
Attitude
Brand awareness
Purchase intention
3. Business, Management and Economics Research, 2017, 3(10): 188-191
190
Purchase Intention
14 0.722 0.1603
0.737
Valid
Reliable15 0.759 0.1603 Valid
16 0.568 0.1603 Valid
17 0.786 0.1603 Valid
18 0.648 0.1603 Valid
Source: proceed data by SPSS 21
Table-2. Analysis of Multiple Linear Regression
Variable Regression Coefficient (b) t-value Sig.
attitude 0.700 9.860 0.000**
brand awareness -0.071 -1.037 0.301
Constanta Adjusted R2
= 8.859
= 0.395
Note: **p < 0.01; *p < 0.05
Source: proceed data by SPSS 21
Based on the data above, it shows that the influence between attitude and customer purchase intention of private
label brands is positive and siginificant influence with regression coefficient value (b) equal to (+) 0.700 and
significance value equal to 0.000. So the results of this hypothesis testing is H1 accepted. The result could be
explained that building trust in a private label products could be affect consumer’s attitude and it will influence the
consumer’s purchase intention (Jaafar et al., 2012). These condition has a similar result in the research study among
graduate students where the effect of attitude had a positive and significant impact towards purchase intention of
natural and organic shampoo products (Haro, 2015)
While the result of partial calculation of influence of brand awareness toward customer purchase intention of
halal cosmetics product is no significant. Then the results of this hypothesis testing is rejected H2, there is no
influence between the brand awareness toward customer purchase intention. This possibility could be happen,
because consumers who become the target of this research more familiar with national brand products compared to
private label brands. It also because the brand which is easier to recall in consumer’s mind, is the one more prefer to
be bought (Kakkos et al., 2015).
The coefficient of determination (Adjusted R2
) in this research was 0.395. It means 39.5% variable interest in
purchasing halal cosmetic product could be explained by the variation of independent variable in the form of
consumer’s attitude. Meanwhile the rest of 51.9% could be explained as other variables that affect the interest of
purchases that are not examined in this study.
5. Conclusion
The result shows consumer’s attitude was the most significant effect that influencing of purchase intention
toward private label products which means that the research hypotheses was found to be supported. These findings is
expected to provide useful managerial implications for retailers in terms of effective solutions marketing for private
label brands in order to change consumers’ attitude and positively influence their purchase intentions.
References
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Available: http://eprints.utcc.ac.th/id/eprint/1336