The document discusses planning for a logo for a project called "The Grid". Several mockup logos were created using different fonts to find one that reflected the theme. The font Squarely was selected. Different moving backgrounds were tested for the logo, with a "glitching" effect preferred as it fits the social media and technology theme. Not all backgrounds worked well or related to the theme. Colors of blue, green and red were chosen for the logo design after research found they were most liked by the target audience of male and female 16-24 year olds. Animations were created for logo idents over different moving backgrounds, with pattern backgrounds and drawings/paintings preferred as they best related to the platform concept.

1. Logo Planning
Task 4

3. Logo
Here we started to create some mock up logos to find a suitable font and design, we decided to make a logo that
relates to the theme of our project which is named ‘The Grid’. We plan on making the logo slightly animated with
an image behind, but our main focus here is text and font. We wanted to find a font that was effective in the sense
that it reflects the theme. We decided to go with a font called Squarely.

4. Logo background- We decided we wanted to add a moving background to the logo for the idents to give it more depth and more appealing. I
have done some experiments here to test how a moving background would work and what theme looks good. Personally i like the ‘glitching’
effect, top right, as it fits the theme of the project being based all around social media and technology.
Some of the more complex backgrounds dont really work with the logo as there is sometimes too much going on in them and they don’t relate to the
theme. For example, the top left image is quite hard to read and the wave effect has no correlation to social media or technology. We want the logo to
be simplistic but portray a message, i feel like most of these backgrounds dont symbolise what we are making and therefore rendering them useless
but it was worth doing as we have realised that we can’t just whack a random background on but rather we would have to find the right video that
relates to the theme whilst also being simplistic.

5. Logo Design
After looking at some research we tried different colour schemes as we wanted the colours to have evidence of why our
target audience would like them. With looking at the research, there were some sources saying that orange is liked and
some sources saying orange isn’t liked. In the end we decided to use blue, green and red as those colours were the most
liked by male and female 16-24 year olds in multiple sources.

6. Ident Design
With the previous logo, we created a small animation for the ident which was then put on top of a range of moving
backgrounds. We tried some pattern backgrounds which gave colour but contrasted from the logo. We tried an animation to
show that the users could make some animation. We tried some painting and drawing which links to the concept of the
platform the most as they are main activities to create pieces. Having the background relate to the platform more helps the
viewer understand what the platform and brand is for as it is shown.