Karl Shepherd proposes creating an advertisement and branding for a social media platform targeting 16-24 year old males and females. He believes an advertisement is important to advance brand awareness and his video skills. The concept is to create a website featuring student projects related to nature, including a documentary and advertisement giving a tour of the site. Evaluation will include self-reflections and peer feedback on the research, production, and finished work.

1. Proposal
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DELETE SUPPORT COMMENTS IN RED AFTER WRIING SECTION
Student Name and Number:
Karl Shepherd 400601
Project proposal title and date:
The Grid
03.12.2021
Main area of activity
My main area of activity is creating an advert and branding for a social media platform.
Target Audience
16-24
Male and Female
Rationale:
I have decided to do this as my project as film making is what I want to do going forward,
so I decided I would create an advert for our brand. The other people in my group specialise
in print so it makes the most sense for me to create an advert to further advance my
premiere pro skills. Adverts are important for a brand as people would rather watch a video
about something rather than reading about it, especially the people in our target audience,
so an advert is important.
Project Concept:
Our concept for the project is to create a website that our target audience can use that
includes other student projects. For this we will create poster designs as student work that
fit our theme of nature, a mockumentary as student work that fits both our themes of future
and nature, then finally an advert for the website that gives you a short tour.
How will the project be evaluated and reviewed:
When it comes to evaluation and reflection, we will all do a self-reflection on how we feel
the project went, from research to production. We can also send our work to other
members of the class for some peer feedback and other people outside of media for their
opinions.

2. Proposal
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Bibliography:
1. Lannen,M. (2019). 9 Waysto Appeal toYour Target Audience.Available:
https://eternitymarketing.com/blog/9-ways-to-appeal-to-your-target-audience.Last
accessed3rd Dec 2021.
2. Tien,S.(2018). 8 Waysto Make Your Social MediaChannelsMore GenderInclusive.
Available:https://blog.hootsuite.com/gender-inclusive-social-media/.Lastaccessed3rd
Dec 2021.
3. N/A.(N/A).7ReasonsWhya Logois Important.Available:
https://www.tailorbrands.com/logo-maker/why-a-logo-is-important.Lastaccessed3rd
Dec 2021.
4. Patti Mollica(2013). ColourTheory.New York:WalterFosterPublishing.All.
5. Anon(2021). PublicBrandingandMarketing.England:SpringerInternational Publishing
Language:English Editors:SpringerNature,Staci M.Zavattaro. all.
6. Claire Edwards(2018). Social Mediaand Mental Health.London:Trigger.all.
7. Anon.(2021). Issuu.Available:https://issuu.com/.Lastaccessed3rdDec 2021.
Week Specific Tasks
1 Theme investigation  Research into our demographic, logo effect,
colour themes, content, surveys, social media.
2 Visual Identity/Branding
Production
 Creating an audienceprofilewhich discusses our
demographic, psychographics, and goals
3 Content development and
planning
 We further investigated specific fonts to see what fits
our theme, colour schemes, idents, logo design
4 Theme content production  Start progress on branding for the platform including
printand video.
5 Theme content production  Finish brandingfor the platformincludingprintand
video.
6 Evaluation  Sum up all our work, gather feedback from peers and
reflect on it.